Kitchen & Bath Business November/December 2022 - 76

PRAISEWORTHYPICKS
LAILA COLLINS,
Owner and Principal
Designer, Manderley
Home LLC
Alamo, Calif.
When she and her husband
needed to remodel their
home, Laila Collins decided
to do it herself, which she said
was quite the challenge but
was also the impetus for her
falling in love with interior
design. Collins and Manderley
Home - a woman-owned and
minority business - support
Youth Homes, a non-profi t
organization that provides
trauma-informed programs and
furnishes safe spaces for children
in the San Francisco foster
care system. She and her fi rm
- with the help of many volunteers
- designed and furnished
a fi ve-bedroom farmhouse for
Youth Homes. Th is year they
renovated the organization's
retail thrift store, which will lead
to a more than 200% increase in
revenue for funds that support
Youth Homes' programs. Collins
said her goal is for Manderley
to be successful so that they
can continue to support Youth
Homes and any organization
that allows those in need to
experience the transformative
powers of good design.
76
/ NOVEMBER-DECEMBER 2022
GEOFF DUNLOP,
Director of Marketing
for Brondell Inc.
San Francisco
As part of the company's commitment
to the environment,
Brondell has partnered with 1%
for the Planet and donates 1%
of its annual sales to non-profi ts
impacting our planet. Geoff
Dunlop recently initiated a
native tree-planting event where
Brondell employees took Earth
Day out of offi ce. Th ey partnered
with the California Native Plant
Society and the San Francisco
Parks Department to take an
overgrown piece of land in an
underserved neighborhood and
turn it into a park. Th is year, the
company gave its customers the
ability to plant a " virtual " tree in
Tanzania, a country Dunlop says
has been impacted by deforestation.
In October, the Brondell
team partnered with the
Surfrider Foundation to clean
up Bay Area beaches. At KBIS
2022, the company launched the
Swash Th inline Luxury Bidet
toilet seat. Th e toilet seat eliminates
the need for toilet paper,
which Dunlop says decreases
deforestation and the chemicals
used to bleach the paper.
TANNA EDLER,
Founder & Owner
of Tanna by Design
Yakima, Wash.
Tanya Edler started her
uber-successful blog, " Live Easy, "
in June of 2020 to increase her
industry presence, educate readers
and convert them to clients,
share her work, gain passive
income and drive traffi c to her
website. Her philosophy is to live
easy, and she believes everyone
wants to elevate their everyday
life, acknowledging that there is
a link between ease and happiness.
Each monthly post focuses
on a to-be-determined design
project, and Edler includes free
downloadable resources, which
include commission-based affi liate
links for suggested products.
Her blog won the Interior Design
Society's Best Blog of 2022
for design, content and functionality.
Edler has published 31 blog
posts with more than 33,000
views, and her " Modern Ranch
for a Farmhouse Hipster " is
ranked in the top fi ve on Google
with the search words " modern
ranch kitchen. " She started her
Coaching with Intent services in
April of 2021 to diversify during
the pandemic and to generate
additional revenue.
SHARON SHERMAN,
CKD, Founder of
Thyme and Place
Design, Wyckoff, N.J.
Sharon Sherman's 40 years of
experience include being interviewed
for podcasts, contributing
to magazine content and
speaking at events. She hosts
" Th e Design Collaborative " on
Clubhouse, which is a platform
for designers to discuss issues,
ask questions and get advice on
all things business related. Her
blog is another way she supports
fellow peers, as its goal
is to answer questions about
design-related topics. Sherman
donates 40% of her initial
design consultation fee to the
Social Service Association
of Ridgewood, a non-profi t
organization that helps people
in the local community overcome
challenges. She is a fi rm
believer of giving back and that
the basic tenet of humanity is
neighbors helping neighbors.
She says her eff ort is a small token
of saying thanks to everything
that has contributed to
her success. For the second year
in a row, Sherman has been
asked to speak at KBIS, and
her topic for 2013 is handling
diffi cult clients for positive and
productive outcomes.
Kitchen & Bath Business November/December 2022

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