NEWH - Fall 2021 - 68

PROJECT | UN DIAVOLO PER CAPELLO
Devil's in the Details
Bold meets classic in Studio Svetti's edgy Italian hair salon
By Alia Akkam
Photography by Andrea Bartolozzi and Greta Costeri
C
amucia, a small stone house-strewn town just down the hill from
Cortona in Italy's Tuscany region, is the unlikely rural setting for Un
Diavolo Per Capello. An edgy hair salon (the name translates to " a devil
for hair " in English) that is rife with urban art gallery and fashion boutique vibes,
" the general aesthetic is completely in contrast with the surrounding area-a
place of history and tradition, " says Emanuele Svetti, founder of local practice
Studio Svetti Architecture. But uncovering such an eccentric destination
against a familiar backdrop, he adds, " is part of the charm of this project. "
Beyond the allure of the city-countryside interplay, Svetti ensured that Un
Diavolo Per Capello is rooted in functionality. Awash in a crisp black-and-white
palette and precise lines, the minimalist, 1,076-square-foot space features
styling stations, for example, that are arranged in a pristine row and demarcated
by floor-to-ceiling mirrors and flat, disk-shaped lighting above.
Still, Svetti wanted to meld this contemporary, utilitarian appeal with a
daring spirit, and he found just the way to do it in the form of a massive cube.
Signifying a meteorite, as if it sliced through the " sky " and arbitrarily landed
in the middle of the room, this solid sculpture has a warm yellow hue that also
energizes the otherwise monochrome salon.
The indisputable centerpiece of Un Diavolo Per Capello, the cube is crafted
from epoxy resin and finished with gloss, meshing well with the salon's other
elements, including the custom metal furnishings, the ceramic tile flooring, and
the walls that are simply composed of structural adhesive and painted with a
water-based enamel.
It's also located adjacent to the reception desk, which is carved out of the
decidedly more rugged Carrara marble (the same material used for the chair
footrests and pedestals) and offers Svetti yet another opportunity to juxtapose
classic and bold. Tilted on its side, the cube stretches upwards, grazing the
ceiling in between rows of industrial track lighting. Nestled within its glowing
underside are sinks for washing hair.
" With its geometrical shape and chromatic force, this structure is eyecatching
and defines the space, making it brighter, " explains Svetti. " It creates
the whole concept and becomes the symbol of the salon. "
68 newh.org
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NEWH - Fall 2021

Table of Contents for the Digital Edition of NEWH - Fall 2021

President's Letter
News
Guest Perspective
Equity, Inclusion, and Diversity
Who's Who
Conference RoundUp
Have You Seen
Scholarships
Scholarship Heroes
Interview
Sustainability Point of View
Q&A: Sarah Churchill
Q&A: Barry Sullivan
Q&A: Ben Wells
Cover Story
Project: Saltline Hotel
Project: ABA Restaurant Austin
Project: Un Diavolo Per Capello
Project: Ritz-Carlton, St. Thomas
Chapter Highlights
Save The Date
New Members
Partner Profiles
Sponsor Index
NEWH - Fall 2021 - FC
NEWH - Fall 2021 - Cover2
NEWH - Fall 2021 - 3
NEWH - Fall 2021 - President's Letter
NEWH - Fall 2021 - 5
NEWH - Fall 2021 - 6
NEWH - Fall 2021 - 7
NEWH - Fall 2021 - News
NEWH - Fall 2021 - 9
NEWH - Fall 2021 - Guest Perspective
NEWH - Fall 2021 - 11
NEWH - Fall 2021 - 12
NEWH - Fall 2021 - 13
NEWH - Fall 2021 - Equity, Inclusion, and Diversity
NEWH - Fall 2021 - 15
NEWH - Fall 2021 - 16
NEWH - Fall 2021 - 17
NEWH - Fall 2021 - Who's Who
NEWH - Fall 2021 - 19
NEWH - Fall 2021 - 20
NEWH - Fall 2021 - 21
NEWH - Fall 2021 - 22
NEWH - Fall 2021 - 23
NEWH - Fall 2021 - 24
NEWH - Fall 2021 - 25
NEWH - Fall 2021 - 26
NEWH - Fall 2021 - 27
NEWH - Fall 2021 - Conference RoundUp
NEWH - Fall 2021 - 29
NEWH - Fall 2021 - Have You Seen
NEWH - Fall 2021 - 31
NEWH - Fall 2021 - 32
NEWH - Fall 2021 - 33
NEWH - Fall 2021 - 34
NEWH - Fall 2021 - 35
NEWH - Fall 2021 - 36
NEWH - Fall 2021 - 37
NEWH - Fall 2021 - 38
NEWH - Fall 2021 - 39
NEWH - Fall 2021 - Scholarships
NEWH - Fall 2021 - 41
NEWH - Fall 2021 - Scholarship Heroes
NEWH - Fall 2021 - 43
NEWH - Fall 2021 - Interview
NEWH - Fall 2021 - 45
NEWH - Fall 2021 - 46
NEWH - Fall 2021 - 47
NEWH - Fall 2021 - Sustainability Point of View
NEWH - Fall 2021 - 49
NEWH - Fall 2021 - 50
NEWH - Fall 2021 - 51
NEWH - Fall 2021 - Q&A: Sarah Churchill
NEWH - Fall 2021 - 53
NEWH - Fall 2021 - Q&A: Barry Sullivan
NEWH - Fall 2021 - 55
NEWH - Fall 2021 - Q&A: Ben Wells
NEWH - Fall 2021 - 57
NEWH - Fall 2021 - Cover Story
NEWH - Fall 2021 - 59
NEWH - Fall 2021 - Project: Saltline Hotel
NEWH - Fall 2021 - 61
NEWH - Fall 2021 - 62
NEWH - Fall 2021 - 63
NEWH - Fall 2021 - Project: ABA Restaurant Austin
NEWH - Fall 2021 - 65
NEWH - Fall 2021 - 66
NEWH - Fall 2021 - 67
NEWH - Fall 2021 - Project: Un Diavolo Per Capello
NEWH - Fall 2021 - 69
NEWH - Fall 2021 - 70
NEWH - Fall 2021 - 71
NEWH - Fall 2021 - Project: Ritz-Carlton, St. Thomas
NEWH - Fall 2021 - 73
NEWH - Fall 2021 - 74
NEWH - Fall 2021 - 75
NEWH - Fall 2021 - Chapter Highlights
NEWH - Fall 2021 - 77
NEWH - Fall 2021 - 78
NEWH - Fall 2021 - 79
NEWH - Fall 2021 - 80
NEWH - Fall 2021 - 81
NEWH - Fall 2021 - 82
NEWH - Fall 2021 - 83
NEWH - Fall 2021 - 84
NEWH - Fall 2021 - 85
NEWH - Fall 2021 - 86
NEWH - Fall 2021 - 87
NEWH - Fall 2021 - 88
NEWH - Fall 2021 - 89
NEWH - Fall 2021 - Save The Date
NEWH - Fall 2021 - 91
NEWH - Fall 2021 - 92
NEWH - Fall 2021 - 93
NEWH - Fall 2021 - New Members
NEWH - Fall 2021 - 95
NEWH - Fall 2021 - 96
NEWH - Fall 2021 - 97
NEWH - Fall 2021 - 98
NEWH - Fall 2021 - 99
NEWH - Fall 2021 - Partner Profiles
NEWH - Fall 2021 - 101
NEWH - Fall 2021 - 102
NEWH - Fall 2021 - 103
NEWH - Fall 2021 - 104
NEWH - Fall 2021 - 105
NEWH - Fall 2021 - Sponsor Index
NEWH - Fall 2021 - Cover3
NEWH - Fall 2021 - Cover4
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