NEWH - Summer 2021 - 56

INTERVIEW

Baccarat Hotel
Treehouse Hotel London

Can you identify any unexpected shifts you've seen in guest expectation
or demand in the last five years?
We see people who want to stay and spend their money with a brand that
stands for something and aligns with their beliefs. We are the pioneers in
that category. Our guests know that our mission informs every inch of our
properties.
What role does Europe and the Middle East play in SH Hotels'
international growth?
Europe and the Middle East play a big role in our future expansion plans.
Baccarat will be opening in the Middle East, while 1 is set to expand to Paris
and London. We opened the first Treehouse property in London and plan
further expansion in Europe.
How important is interior design within your hotel brands?
Interior design plays an essential role in our properties. As a mission-driven
brand with sustainability at the core of the fabric of our company, each 1
Hotel property is committed to sustainable design and making sure that
we incorporate components of the local environment into each property,
as well as staying up to date with the latest sustainable technology. Our
chairman, Barry Sternlicht, is extremely hands-on in the design process,
and we spend a lot of time focusing on every detail.
What plans and aspirations do you have for SH Hotels?
As the first mission-driven hospitality brand, we plan to continue as a
leader in the industry and raise the bar of what can be accomplished.
What would be your dream hotel project?
My dream project has come true. 1 Hanalei Bay, which is currently under
construction in Kauai, is undoubtedly one of the most beautiful locations in
the world. The property overlooks Hanalei Bay and the cliffs of the Na Pali

Treehouse Hotel London

coast and is surrounded by Hawaii's Garden Island. With sprawling gardens
and water features throughout, we are creating one of world's premier
wellness sanctuaries. I am extremely excited for it to come to fruition.
Lastly, share some good news! Have you done anything to stay busy in
these crazy times?
I got vaccinated! That was the most excitement I've had in months!
NEWH UK chapter board member Can Faik is an award-winning
journalist and editorial director of Hospitality Interiors. He is renowned
for his far-ranging perspective on the hospitality industry worldwide
and as the go-to guy for news, trends, and developments. ❙❘❚

56 newh.org

054_NEWH_0421_Interview.indd 56

4/19/21 9:43 AM


http://www.newh.org

NEWH - Summer 2021

Table of Contents for the Digital Edition of NEWH - Summer 2021

Contents
Letter from the President
News
Equity, Inclusion, and Diversity
Guest Perspective
Who's Who
New NEWH Corporate Partners
Conference Roundup
Have You Seen
Scholarships
Scholarship Heroes
Interview: Arash Azarbarzin
Sustainability Point of View
Q&A: Tara Chung
Q&A: Courtney Elfand
Q&A: Gabe Rodriguez
Cover Story
Project: Canopy Cancun
Project: Pressed Roots
Project: Giannino Mayfair
Project: Portola Hotel & Spa
Chapter Highlights
Save the Date
New Members
Partner Profiles
Ad Index
NEWH - Summer 2021 - Cover1
NEWH - Summer 2021 - Cover2
NEWH - Summer 2021 - Contents
NEWH - Summer 2021 - Letter from the President
NEWH - Summer 2021 - 5
NEWH - Summer 2021 - 6
NEWH - Summer 2021 - 7
NEWH - Summer 2021 - News
NEWH - Summer 2021 - 9
NEWH - Summer 2021 - 10
NEWH - Summer 2021 - 11
NEWH - Summer 2021 - 12
NEWH - Summer 2021 - 13
NEWH - Summer 2021 - 14
NEWH - Summer 2021 - 15
NEWH - Summer 2021 - 16
NEWH - Summer 2021 - 17
NEWH - Summer 2021 - 18
NEWH - Summer 2021 - 19
NEWH - Summer 2021 - 20
NEWH - Summer 2021 - 21
NEWH - Summer 2021 - Equity, Inclusion, and Diversity
NEWH - Summer 2021 - 23
NEWH - Summer 2021 - 24
NEWH - Summer 2021 - 25
NEWH - Summer 2021 - Guest Perspective
NEWH - Summer 2021 - 27
NEWH - Summer 2021 - Who's Who
NEWH - Summer 2021 - 29
NEWH - Summer 2021 - 30
NEWH - Summer 2021 - 31
NEWH - Summer 2021 - 32
NEWH - Summer 2021 - 33
NEWH - Summer 2021 - 34
NEWH - Summer 2021 - 35
NEWH - Summer 2021 - 36
NEWH - Summer 2021 - 37
NEWH - Summer 2021 - New NEWH Corporate Partners
NEWH - Summer 2021 - 39
NEWH - Summer 2021 - Conference Roundup
NEWH - Summer 2021 - 41
NEWH - Summer 2021 - Have You Seen
NEWH - Summer 2021 - 43
NEWH - Summer 2021 - 44
NEWH - Summer 2021 - 45
NEWH - Summer 2021 - 46
NEWH - Summer 2021 - 47
NEWH - Summer 2021 - 48
NEWH - Summer 2021 - 49
NEWH - Summer 2021 - Scholarships
NEWH - Summer 2021 - 51
NEWH - Summer 2021 - Scholarship Heroes
NEWH - Summer 2021 - 53
NEWH - Summer 2021 - Interview: Arash Azarbarzin
NEWH - Summer 2021 - 55
NEWH - Summer 2021 - 56
NEWH - Summer 2021 - 57
NEWH - Summer 2021 - Sustainability Point of View
NEWH - Summer 2021 - 59
NEWH - Summer 2021 - Q&A: Tara Chung
NEWH - Summer 2021 - 61
NEWH - Summer 2021 - Q&A: Courtney Elfand
NEWH - Summer 2021 - 63
NEWH - Summer 2021 - Q&A: Gabe Rodriguez
NEWH - Summer 2021 - 65
NEWH - Summer 2021 - Cover Story
NEWH - Summer 2021 - 67
NEWH - Summer 2021 - Project: Canopy Cancun
NEWH - Summer 2021 - 69
NEWH - Summer 2021 - 70
NEWH - Summer 2021 - 71
NEWH - Summer 2021 - Project: Pressed Roots
NEWH - Summer 2021 - 73
NEWH - Summer 2021 - 74
NEWH - Summer 2021 - 75
NEWH - Summer 2021 - Project: Giannino Mayfair
NEWH - Summer 2021 - 77
NEWH - Summer 2021 - 78
NEWH - Summer 2021 - 79
NEWH - Summer 2021 - Project: Portola Hotel & Spa
NEWH - Summer 2021 - 81
NEWH - Summer 2021 - 82
NEWH - Summer 2021 - 83
NEWH - Summer 2021 - Chapter Highlights
NEWH - Summer 2021 - 85
NEWH - Summer 2021 - 86
NEWH - Summer 2021 - 87
NEWH - Summer 2021 - 88
NEWH - Summer 2021 - 89
NEWH - Summer 2021 - 90
NEWH - Summer 2021 - 91
NEWH - Summer 2021 - 92
NEWH - Summer 2021 - 93
NEWH - Summer 2021 - 94
NEWH - Summer 2021 - 95
NEWH - Summer 2021 - 96
NEWH - Summer 2021 - 97
NEWH - Summer 2021 - Save the Date
NEWH - Summer 2021 - 99
NEWH - Summer 2021 - New Members
NEWH - Summer 2021 - 101
NEWH - Summer 2021 - 102
NEWH - Summer 2021 - 103
NEWH - Summer 2021 - Partner Profiles
NEWH - Summer 2021 - 105
NEWH - Summer 2021 - Ad Index
NEWH - Summer 2021 - Cover3
NEWH - Summer 2021 - Cover4
https://www.nxtbook.com/emerald/newh/2021summer
https://www.nxtbook.com/nxtbooks/newh/2021spring
https://www.nxtbook.com/nxtbooks/newh/2020winter
https://www.nxtbook.com/nxtbooks/newh/2020fall
https://www.nxtbook.com/nxtbooks/newh/2020july_v2
https://www.nxtbook.com/nxtbooks/newh/2020july
https://www.nxtbook.com/nxtbooks/newh/2020summer
https://www.nxtbook.com/nxtbooks/newh/2020spring
https://www.nxtbook.com/nxtbooks/newh/2019winter
https://www.nxtbook.com/nxtbooks/newh/2019fall
https://www.nxtbook.com/nxtbooks/newh/2019summer
https://www.nxtbook.com/nxtbooks/newh/2019spring
https://www.nxtbook.com/nxtbooks/newh/2018winter
https://www.nxtbook.com/nxtbooks/newh/2018fall
https://www.nxtbook.com/nxtbooks/newh/2018summer
https://www.nxtbook.com/nxtbooks/newh/2018spring
https://www.nxtbook.com/nxtbooks/newh/2017winter
https://www.nxtbook.com/nxtbooks/newh/2017fall
https://www.nxtbook.com/nxtbooks/newh/2017summer
https://www.nxtbook.com/nxtbooks/newh/2017spring
https://www.nxtbook.com/nxtbooks/newh/2016winter
https://www.nxtbook.com/nxtbooks/newh/2016fall
https://www.nxtbook.com/nxtbooks/newh/2016summer
https://www.nxtbook.com/nxtbooks/newh/2016spring
https://www.nxtbook.com/nxtbooks/newh/2015winter
https://www.nxtbook.com/nxtbooks/newh/2015fall
https://www.nxtbook.com/nxtbooks/newh/2015summer
https://www.nxtbook.com/nxtbooks/newh/2015spring
https://www.nxtbook.com/nxtbooks/newh/2014winter
https://www.nxtbook.com/nxtbooks/newh/2014fall
https://www.nxtbook.com/nxtbooks/newh/2014summer
https://www.nxtbook.com/nxtbooks/newh/2014spring
https://www.nxtbookmedia.com