NEWH - Summer 2022 - 56

INTERVIEW
Amber Asher
CEO of Standard International
By Can Faik
Photography courtesy of Standard International
H
ospitality Interiors had the pleasure of speaking with Amber in her first interview since being appointed CEO of Standard International. With a
decade of experience at the Standard alone, Amber has been instrumental in the company's global growth and, in her new role, will lead the
organization and its portfolio into an exciting new phase of expansion. Read on to discover more about her career to date, her aspirations for
Standard International, and valuable industry insights.
What was your background prior to working for Standard Hotels?
I started my career as a real estate and finance lawyer at Latham & Watkins in New York. I went in-house in
2008 to Morgans Hotel Group months before the recession as associate general counsel and SVP. That was
quite a ride. The hospitality business was upside down, similar to today. We navigated many challenges, and I
learned a ton.
What are the most challenging issues you face in your current role?
The last two years have been incredibly challenging in the hospitality industry, with ever-changing travel
restrictions, the priority of operating safely for our employees and guests, and finding talent to add to our
growing team. That said, I believe the worst is behind us. As hard as this period was, we had extreme focus on
our teams' wellbeing and development, global growth, creativity, profitability, and operational excellence.
Many of our hotels were back to 2019 numbers right before Omicron. We signed 11 new hotel deals across our
three brands (Standard, Bunkhouse, and Peri) and will have opened eight new hotels during COVID (inclusive of
the Standard, Hua Hin that opened in Thailand this past December, and our two beautiful new Standard hotels
in Ibiza and Bangkok, opening this spring).
Amber Asher
Skyline Studio at the Standard, East Village
The Standard, High Line
56 newh.org

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NEWH - Summer 2022

Table of Contents for the Digital Edition of NEWH - Summer 2022

President's Letter
News
Guest Perspecitve
Equity, Inclusion, and Diversity
Who's Who
Conference Roundup
Premium Business Members
Have You Seen
Scholarships
Interview: Amber Asher
Sustainability Point of View
Q&A: Rebecca Bertrand
Q&A: Demi Melissinou
Q&A: Adam Tooter
Cover Story: Signature
Lovango Resort + Beach Club
DoRR Hotel
Groundwork Kitchen
Palazzo Touring Club
Chapter Highlights
Save the Date
New Members
Partner Profiles
Sponsor Index
NEWH - Summer 2022 - Cover1
NEWH - Summer 2022 - Cover2
NEWH - Summer 2022 - 3
NEWH - Summer 2022 - President's Letter
NEWH - Summer 2022 - 5
NEWH - Summer 2022 - 6
NEWH - Summer 2022 - 7
NEWH - Summer 2022 - News
NEWH - Summer 2022 - 9
NEWH - Summer 2022 - Guest Perspecitve
NEWH - Summer 2022 - 11
NEWH - Summer 2022 - Equity, Inclusion, and Diversity
NEWH - Summer 2022 - 13
NEWH - Summer 2022 - 14
NEWH - Summer 2022 - 15
NEWH - Summer 2022 - Who's Who
NEWH - Summer 2022 - 17
NEWH - Summer 2022 - 18
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NEWH - Summer 2022 - 27
NEWH - Summer 2022 - Conference Roundup
NEWH - Summer 2022 - 29
NEWH - Summer 2022 - 30
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NEWH - Summer 2022 - 32
NEWH - Summer 2022 - 33
NEWH - Summer 2022 - Premium Business Members
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NEWH - Summer 2022 - 43
NEWH - Summer 2022 - Have You Seen
NEWH - Summer 2022 - 45
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NEWH - Summer 2022 - 53
NEWH - Summer 2022 - Scholarships
NEWH - Summer 2022 - 55
NEWH - Summer 2022 - Interview: Amber Asher
NEWH - Summer 2022 - 57
NEWH - Summer 2022 - 58
NEWH - Summer 2022 - 59
NEWH - Summer 2022 - Sustainability Point of View
NEWH - Summer 2022 - 61
NEWH - Summer 2022 - 62
NEWH - Summer 2022 - 63
NEWH - Summer 2022 - Q&A: Rebecca Bertrand
NEWH - Summer 2022 - 65
NEWH - Summer 2022 - Q&A: Demi Melissinou
NEWH - Summer 2022 - 67
NEWH - Summer 2022 - Q&A: Adam Tooter
NEWH - Summer 2022 - 69
NEWH - Summer 2022 - Cover Story: Signature
NEWH - Summer 2022 - 71
NEWH - Summer 2022 - Lovango Resort + Beach Club
NEWH - Summer 2022 - 73
NEWH - Summer 2022 - 74
NEWH - Summer 2022 - 75
NEWH - Summer 2022 - DoRR Hotel
NEWH - Summer 2022 - 77
NEWH - Summer 2022 - 78
NEWH - Summer 2022 - 79
NEWH - Summer 2022 - Groundwork Kitchen
NEWH - Summer 2022 - 81
NEWH - Summer 2022 - 82
NEWH - Summer 2022 - 83
NEWH - Summer 2022 - Palazzo Touring Club
NEWH - Summer 2022 - 85
NEWH - Summer 2022 - 86
NEWH - Summer 2022 - 87
NEWH - Summer 2022 - Chapter Highlights
NEWH - Summer 2022 - 89
NEWH - Summer 2022 - 90
NEWH - Summer 2022 - 91
NEWH - Summer 2022 - 92
NEWH - Summer 2022 - 93
NEWH - Summer 2022 - 94
NEWH - Summer 2022 - 95
NEWH - Summer 2022 - 96
NEWH - Summer 2022 - 97
NEWH - Summer 2022 - Save the Date
NEWH - Summer 2022 - 99
NEWH - Summer 2022 - New Members
NEWH - Summer 2022 - 101
NEWH - Summer 2022 - 102
NEWH - Summer 2022 - 103
NEWH - Summer 2022 - Partner Profiles
NEWH - Summer 2022 - 105
NEWH - Summer 2022 - Sponsor Index
NEWH - Summer 2022 - Cover3
NEWH - Summer 2022 - Cover4
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