NEWH - Summer 2022 - 57

INTERVIEW
The Standard, Maldives
The Standard, Maldives
The Standard, Miami Beach
The Standard, Hua Hin
How do you see the company changing in the next two years, and how do
you see yourself creating that change?
Global expansion is our mission-bringing the Standard to the world. We
will strive to maintain the uniqueness and individuality of the hotels and
embrace the local cultures of all the various cities across the globe, while
ensuring a common thread so that our guests and loyalists will always feel
at home. To us, the key is building and developing strong and dynamic local
teams to welcome our guests.
We are also committed to the expansion of the Bunkhouse collection of
hotels in the Americas-a company we took a majority stake in back in
2015-and the Peri brand, a brand we launched in Asia during the pandemic.
What role does Europe play in Standard Hotels' growth?
Europe has always been a key target market for the Standard since I started
at the company. We opened a flagship, the Standard, London in Kings Cross
in 2019, with incredible partner, Crosstree. With the success of this opening
and incredible team, we have quite a large pipeline in Europe. Our next
opening will be the Standard, Ibiza, opening in late spring. We feel Ibiza is a
perfect location for the Standard. We are also working on projects in Lisbon,
Brussels, Dublin, Milan, and many others at earlier stages. We have only
scratched the surface. Our list of dream cities in Europe is long!
How does design play a role in driving customer loyalty?
The environments in which we live, work, and play have a tremendous
impact on our experience. The Standard customer expects innovative
yet timeless design from our hotels. From our longtime collaboration with
world-renowned designer (and friend) Shawn Hausman-most recently
to create our award-winning the Standard, London and the refresh of
the Standard Spa, Miami Beach-to our work with Jaime Hayon on the
Standard, Bangkok Mahanakhon, opening in May, we continue to innovate
while maintaining a design language that inspires our guests to return to
our hotels again and again.
In which parts of the hospitality experience is good design most
important?
We integrate whimsy and humor in subtle ways through design details
throughout our properties. In the guestrooms comfort is key, while the
Continued on p. 58 〉〉〉
Summer 2022 57

NEWH - Summer 2022

Table of Contents for the Digital Edition of NEWH - Summer 2022

President's Letter
News
Guest Perspecitve
Equity, Inclusion, and Diversity
Who's Who
Conference Roundup
Premium Business Members
Have You Seen
Scholarships
Interview: Amber Asher
Sustainability Point of View
Q&A: Rebecca Bertrand
Q&A: Demi Melissinou
Q&A: Adam Tooter
Cover Story: Signature
Lovango Resort + Beach Club
DoRR Hotel
Groundwork Kitchen
Palazzo Touring Club
Chapter Highlights
Save the Date
New Members
Partner Profiles
Sponsor Index
NEWH - Summer 2022 - Cover1
NEWH - Summer 2022 - Cover2
NEWH - Summer 2022 - 3
NEWH - Summer 2022 - President's Letter
NEWH - Summer 2022 - 5
NEWH - Summer 2022 - 6
NEWH - Summer 2022 - 7
NEWH - Summer 2022 - News
NEWH - Summer 2022 - 9
NEWH - Summer 2022 - Guest Perspecitve
NEWH - Summer 2022 - 11
NEWH - Summer 2022 - Equity, Inclusion, and Diversity
NEWH - Summer 2022 - 13
NEWH - Summer 2022 - 14
NEWH - Summer 2022 - 15
NEWH - Summer 2022 - Who's Who
NEWH - Summer 2022 - 17
NEWH - Summer 2022 - 18
NEWH - Summer 2022 - 19
NEWH - Summer 2022 - 20
NEWH - Summer 2022 - 21
NEWH - Summer 2022 - 22
NEWH - Summer 2022 - 23
NEWH - Summer 2022 - 24
NEWH - Summer 2022 - 25
NEWH - Summer 2022 - 26
NEWH - Summer 2022 - 27
NEWH - Summer 2022 - Conference Roundup
NEWH - Summer 2022 - 29
NEWH - Summer 2022 - 30
NEWH - Summer 2022 - 31
NEWH - Summer 2022 - 32
NEWH - Summer 2022 - 33
NEWH - Summer 2022 - Premium Business Members
NEWH - Summer 2022 - 35
NEWH - Summer 2022 - 36
NEWH - Summer 2022 - 37
NEWH - Summer 2022 - 38
NEWH - Summer 2022 - 39
NEWH - Summer 2022 - 40
NEWH - Summer 2022 - 41
NEWH - Summer 2022 - 42
NEWH - Summer 2022 - 43
NEWH - Summer 2022 - Have You Seen
NEWH - Summer 2022 - 45
NEWH - Summer 2022 - 46
NEWH - Summer 2022 - 47
NEWH - Summer 2022 - 48
NEWH - Summer 2022 - 49
NEWH - Summer 2022 - 50
NEWH - Summer 2022 - 51
NEWH - Summer 2022 - 52
NEWH - Summer 2022 - 53
NEWH - Summer 2022 - Scholarships
NEWH - Summer 2022 - 55
NEWH - Summer 2022 - Interview: Amber Asher
NEWH - Summer 2022 - 57
NEWH - Summer 2022 - 58
NEWH - Summer 2022 - 59
NEWH - Summer 2022 - Sustainability Point of View
NEWH - Summer 2022 - 61
NEWH - Summer 2022 - 62
NEWH - Summer 2022 - 63
NEWH - Summer 2022 - Q&A: Rebecca Bertrand
NEWH - Summer 2022 - 65
NEWH - Summer 2022 - Q&A: Demi Melissinou
NEWH - Summer 2022 - 67
NEWH - Summer 2022 - Q&A: Adam Tooter
NEWH - Summer 2022 - 69
NEWH - Summer 2022 - Cover Story: Signature
NEWH - Summer 2022 - 71
NEWH - Summer 2022 - Lovango Resort + Beach Club
NEWH - Summer 2022 - 73
NEWH - Summer 2022 - 74
NEWH - Summer 2022 - 75
NEWH - Summer 2022 - DoRR Hotel
NEWH - Summer 2022 - 77
NEWH - Summer 2022 - 78
NEWH - Summer 2022 - 79
NEWH - Summer 2022 - Groundwork Kitchen
NEWH - Summer 2022 - 81
NEWH - Summer 2022 - 82
NEWH - Summer 2022 - 83
NEWH - Summer 2022 - Palazzo Touring Club
NEWH - Summer 2022 - 85
NEWH - Summer 2022 - 86
NEWH - Summer 2022 - 87
NEWH - Summer 2022 - Chapter Highlights
NEWH - Summer 2022 - 89
NEWH - Summer 2022 - 90
NEWH - Summer 2022 - 91
NEWH - Summer 2022 - 92
NEWH - Summer 2022 - 93
NEWH - Summer 2022 - 94
NEWH - Summer 2022 - 95
NEWH - Summer 2022 - 96
NEWH - Summer 2022 - 97
NEWH - Summer 2022 - Save the Date
NEWH - Summer 2022 - 99
NEWH - Summer 2022 - New Members
NEWH - Summer 2022 - 101
NEWH - Summer 2022 - 102
NEWH - Summer 2022 - 103
NEWH - Summer 2022 - Partner Profiles
NEWH - Summer 2022 - 105
NEWH - Summer 2022 - Sponsor Index
NEWH - Summer 2022 - Cover3
NEWH - Summer 2022 - Cover4
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