The Daily Guide Winter 2023 - 11

Pulse
BU SINESS WITH PURPOSE
Utah Runs on Collaboration
Working together proved to be a central theme for over two
dozen movers and shakers in Utah's outdoor recreation industry
as discovered on the inaugural Business With Purpose
Tour. By Cameron L. Martindell
T
his October a delegation
of over a dozen
outdoor industry and
recreation leaders participated
in the inaugural Business
With Purpose (BWP) Tour.
Over three days the tour visited
nine locations throughout central
Utah to see and hear first-hand
from two dozen presenters about
outdoor recreation projects
ranging from building mountain
biking trails to preserving indigenous
cultural heritage sites.
Natalie Randall, Executive
Director of the Utah Tourism
Industry Association, explained,
" The goal is to invite Outdoor
Retailer attendees to be part of
the conversation and to learn
more about what's happening in
Utah. " She continued to share
how the mission statement
developed by Visit Salt Lake
and Outdoor Retailer included
bringing together state officials,
outdoor recreation brands, and
managers of public lands and water
resources.
The most prominent theme
from the tour was how collaboration
was key in turning visionary
ideas into reality. Every project
involved a range of land owners/
managers, user groups, investors,
and community involvement
through volunteers.
" This tour reinforced how a
connection between individuals
and our public lands demands
dedication, cooperation, and
education - longstanding efforts
of Leave No Trace, " said Dean
Ronzoni, Director of Corporate
Development for Leave No Trace
and a participant on the tour.
" To safeguard these lands for
generations to come, the communities
we encountered showed
us the importance of partnership
with various agencies, exploring
avenues to provide support to
safeguard the places we cherish. "
A NEW MOUNTAIN BIKING
DESTINATION
Beaver County in southwestern
Utah was one of the first stops of
the tour. The community recognized
the potential for mountain
biking trails, and after an 8-year
process (from dream to completion),
a National Interscholastic
Cycling Association (NICA)
course was established to support
youth mountain bike teams.
Kevin Whicker, the Beaver
County GIS Public Lands
Specialist, explained how the
vision of this trail system became
a reality. When the idea was
presented to him, the proposers
asked, " What is this going to
take? " Whicker replied, " Probably
about $100,000. "
Beaver County did not have
that kind of money to spend on
new trails and related infrastructure.
The county has seen
a drastic reduction in industry
and tax income. Forty years ago,
Beaver County had 18 dairies,
today there's just one. And the
county is 87% public lands. This
means low population numbers
to draw taxes.
Dave Jacobson, the Bureau of
Land Management, Cedar City
Field Office Outdoor Recreation
Planner, shared how the collaboration
effort between BLM,
Beaver County, the Conservation
Corps, the state of Utah, and
local volunteers all came together
to find the needed resources -
funding, permissions, logistics,
and labor - to make this project
happen.
The first NICA race took place
in September and drew 3,500
riders. " We had no idea it was
going to take off like this! " said
Beaver County Commissioner
Tammy Pearson, " We were really
hoping to connect the community
through this project, and it
totally succeeded. "
There were some lessons
learned in the process. As Commissioner
Pearson described it,
" We were bursting at the seams! "
in reference to the town of Beaver
being ready to accommodate
that large of an influx of visitors.
All lodging was booked, and it
showed a need for the development
of more campsites. And not
just during events like NICA. The
word is getting out among mountain
biking enthusiasts about
the Beaver Bench mountain bike
trail system and visitation numbers
continue to grow.
OUTDOOR RETAILER WINTER 2023 /
GUIDE 11
VISIT SALT LAKE

The Daily Guide Winter 2023

Table of Contents for the Digital Edition of The Daily Guide Winter 2023

The Daily Guide Winter 2023 - Cover1
The Daily Guide Winter 2023 - Cover2
The Daily Guide Winter 2023 - 1
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The Daily Guide Winter 2023 - Cover3
The Daily Guide Winter 2023 - Cover4
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