The Daily Guide Winter 2023 - 16

Pulse
FOUNDED OUTDOORS
on solving common problems.
" And it's done in a very convenient
way that values my limited
time - through a Slack group, a
regular cadence of peer outreach
groups, and webinars on a
variety of topics, " Singlaub said.
" The Founded Outdoors team
has done a great job of getting us
all connected. I wish I had this
when we were starting up years
ago. "
Many find the company by
word of mouth, the Slack community,
or quarterly summits
where founders share their experiences
and what they've learned,
Li said.
" Most of our entrepreneurs
- some of them are from the
industry, a lot of them are not, "
Li said. " Most of them have not
built a company before. " If they
have started a business, it's often
a different type. For example,
they may have built a services
business and now they're trying
to launch a products company.
" They really have the space
to learn from each other, " Li
said. To help share knowledge,
founders are put into peer groups
where they're matched by their
product development level and
how far along they are with their
company.
The age and the maturity of
the businesses range from not
having made a dollar yet to
companies with products on the
shelves of national retailers.
Founded Outdoors also has
a partnership with REI Co-op
Path Ahead Ventures for a threemonth
program called Embark,
where it takes applications for
outdoor brand startups from
entrepreneurs of color.
On top of that, Founded Outdoors
works with state groups
to help them build up their local
ecosystems to support outdoor
business owners in their regions,
including offering programming
for entrepreneurs, Doherty said.
Founded Outdoors earns its
revenue from those programming
partnerships with outdoor
companies, organizations, and
state level offices of outdoor
recreation.
COMMON START-UP OBSTACLES
A main barrier to success for
many entrepreneurs is the feeling
of loneliness, " especially in the
outdoor industry, where folks are
community and team oriented.
It can feel isolating to work on a
company on your own, " Doherty
said.
Another challenge is the financial
uncertainty, she added.
" You're often unsure when your
next paycheck is going to come
in, " Doherty said. " You have to
wear multiple hats. And you have
to learn really quickly. "
Aside from that, entrepreneurs
in the outdoor industry don't
have many options to secure
financing, because " a lot of these
companies don't match the typical
hockey-stick like growth that
venture capitalists are looking
for, " Doherty said.
Other pain points include how
Enhao Li
to develop connections with buyers
and retailers, a general lack
of knowledge around manufacturing
and how to negotiate with
factories, and, for the companies
that are farther along, how to
scale up.
Those are the questions that
pop up regularly in our community
conversations, " Li said.
First and foremost, Founded
Outdoors uses its community to
help their clients through these
challenges by offering a place to
share feedback and resources,
Doherty said. It also brings in
experts on the outdoor market,
including those who have run
businesses for more than 10
years.
ROOKIE MISTAKES
One key mistake Li sees entrepreneurs
making is focusing too
much on small details that " feel
like work without actually focusing
on the core thing, which is,
what problem are they solving? "
For example, a founder will get
hung up on whether their logo
looks good or if they have the
right name for the business.
Katie Doherty
Li advises them to start with
a problem, like being a woman
and not seeing a backpack that
fits her needs. " Then go design
it, " she said. " It's much more important
to have a clear business
model and have a clear consumer
that you're serving. "
Many of the founders in the
community are past that stage
now and are looking for supply
chain solutions.
To sum up Founded Outdoor's
mission, Doherty said access to
the resources that entrepreneurs
need to build successful businesses
isn't available to everyone
based on where they live, or their
socio-economic status.
" We get super excited about
being able to expand the reach
of those resources and expand
access to those resources, " she
added. " We're really excited
about the prospect or thinking
about what happens to the outdoor
industry when more people
are able to meet unmet needs or
solve problems in ways that they
haven't been solved previously. "
16
GUIDE / OUTDOOR RETAILER WINTER 2023
COURTESY ENHAO LI AND KATIE DOHERTY

The Daily Guide Winter 2023

Table of Contents for the Digital Edition of The Daily Guide Winter 2023

The Daily Guide Winter 2023 - Cover1
The Daily Guide Winter 2023 - Cover2
The Daily Guide Winter 2023 - 1
The Daily Guide Winter 2023 - 2
The Daily Guide Winter 2023 - 3
The Daily Guide Winter 2023 - 4
The Daily Guide Winter 2023 - 5
The Daily Guide Winter 2023 - 6
The Daily Guide Winter 2023 - 7
The Daily Guide Winter 2023 - 8
The Daily Guide Winter 2023 - 9
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The Daily Guide Winter 2023 - 11
The Daily Guide Winter 2023 - 12
The Daily Guide Winter 2023 - 13
The Daily Guide Winter 2023 - 14
The Daily Guide Winter 2023 - 15
The Daily Guide Winter 2023 - 16
The Daily Guide Winter 2023 - 17
The Daily Guide Winter 2023 - 18
The Daily Guide Winter 2023 - 19
The Daily Guide Winter 2023 - 20
The Daily Guide Winter 2023 - 21
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The Daily Guide Winter 2023 - 23
The Daily Guide Winter 2023 - 24
The Daily Guide Winter 2023 - 25
The Daily Guide Winter 2023 - 26
The Daily Guide Winter 2023 - 27
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The Daily Guide Winter 2023 - 29
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The Daily Guide Winter 2023 - 31
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The Daily Guide Winter 2023 - 34
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The Daily Guide Winter 2023 - 36
The Daily Guide Winter 2023 - 37
The Daily Guide Winter 2023 - 38
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The Daily Guide Winter 2023 - 40
The Daily Guide Winter 2023 - 41
The Daily Guide Winter 2023 - 42
The Daily Guide Winter 2023 - 43
The Daily Guide Winter 2023 - 44
The Daily Guide Winter 2023 - 45
The Daily Guide Winter 2023 - 46
The Daily Guide Winter 2023 - 47
The Daily Guide Winter 2023 - 48
The Daily Guide Winter 2023 - Cover3
The Daily Guide Winter 2023 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/2024-Summer
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
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