The Daily Guide Winter 2023 - 19

FEATURE
signed, merchandised, and sold.
Two retailers keyed into this
trend: New York City-based
Hatchet Outdoor Supply Co
and Westerlind Outdoor. The
two stores infused ideas based
on what was already seen across
parts of Europe and Asia into
product assortments and edgy
visual content. Both remain successful
in elevating the outdoor
retail experience and offering
trendier brands.
Since 2013 Hatchet Outdoor
Supply Co has been at the
forefront of showcasing rising
tastemakers. Based in Brooklyn
Heights, Hatchet focuses on the
modern urban dwelling adventurer
who appreciates nature,
style, and performance.
" We've always thought of
ourselves as being an introducer,
introducing new or emerging
brands in the space - whether
they are local or international,
often before they become mainstream.
This comes in the forms
of curation and experimentation, "
says founder Gene Han.
Beyond initially scouting Fjällräven
and Helinox, Han was an
early adopter of American brands
Topo Designs and Cotopaxi. He
also brought on a creative director
to carefully curate content
and visual displays.
Hatchet has been highly influenced
by Japan's vintage collector
scene, glamping, and outfit
styling. He believes that evolving
from Gorpcore to an overall
nostalgic exploration vibe will be
the trend.
Strong relationships with
brands help tell a story through
the Hatchet lens, showing how a
stylish New Yorker would wear or
use their products, utilizing local
models and locations, shot like a
fashion editorial spread. A recent
addition is a Chop Talk interview
series which highlights creatives
forging a path in the outdoors.
Han is also a huge supporter
of pop-up events. " We want to
constantly evolve, try new things,
and continue forming partnerships
who become friends, " he
says. " But be purposeful, try not
to overbuy. The pop-ups are a
great way to have consumers
meet founders and vice versa.
Currently, we're featuring all of
these new NYC brands. It's been
a blast to see all the local talent.
We enjoy providing a platform for
the up-and-comers, where we can
witness that mutual support and
networking are fostering community. "
BLOCK
PARTY
A few neighborhoods over in
the Crown Heights section of
Brooklyn sits the newest shop on
the block. Upon opening in early
2023, Outlandish established
itself as the fourth Black-owned
independent outdoor retailer in
the U.S. Co-founders Benje Williams
and Ken Bernard brought
experience from the retail, forest
restoration, and venture capital
industries and blended it with enthusiasm
for building community
in a very grassroots way.
" Hiking For The People is our
tagline, as it truly is about people
over profit, " says Williams. " One
of the main goals with opening
the store and offering hiking trips
is so that people can simply get
outside, enjoy the experience, as
well as learn for themselves to
appreciate nature and the land
they are on. This will result in
more people organically wanting
to protect that land. "
Outlandish's soft opening
brought out well-known local
industry folks Kareemah Batts
of Adaptive Climbing Group,
Brittney Leavitt of Brown Girls
Climb, and Pete Ward of the
American Alpine Club to see
what was brewing in their neck of
the woods.
Building community is a top
priority for Outlandish, and so
is sharing history. The store logo
incorporates an icon inspired by
Batts, including the legendary
hog depicted in a quilt crafted by
Harriet Powers, a former slave
who became an influential quilter
known for capturing scenes of nature
in the late 1800s. A replica of
the Pictorial Quilt hangs proudly
in the store. And, in August 2023,
Outlandish launched a collab
hat with performance headwear
brand Ciele Athletics based on
the famous quilt.
Although Outlandish primarily
sells hiking apparel and equipment,
it also houses an array of
travel and nature books by Black
and Brown authors. And a sizable
backyard hosts book clubs,
demos, and other gatherings.
" We want this space to serve as
Kareemah Batts, Adaptive Climbing
Group; Pete Ward, American Alpine
Club; and Brittany Leavitt, Brown Girls
Climb; with Outlandish co-founders Ken
Bernard and Benje Williams at the store's
soft launch in January 2023.
a community hub and basecamp
for activities near and far away, "
says Bernard.
Demonstrating a commitment
to community, Outlandish
connects with local hiking clubs,
OUTDOOR RETAILER WINTER 2023 /
GUIDE 19

The Daily Guide Winter 2023

Table of Contents for the Digital Edition of The Daily Guide Winter 2023

The Daily Guide Winter 2023 - Cover1
The Daily Guide Winter 2023 - Cover2
The Daily Guide Winter 2023 - 1
The Daily Guide Winter 2023 - 2
The Daily Guide Winter 2023 - 3
The Daily Guide Winter 2023 - 4
The Daily Guide Winter 2023 - 5
The Daily Guide Winter 2023 - 6
The Daily Guide Winter 2023 - 7
The Daily Guide Winter 2023 - 8
The Daily Guide Winter 2023 - 9
The Daily Guide Winter 2023 - 10
The Daily Guide Winter 2023 - 11
The Daily Guide Winter 2023 - 12
The Daily Guide Winter 2023 - 13
The Daily Guide Winter 2023 - 14
The Daily Guide Winter 2023 - 15
The Daily Guide Winter 2023 - 16
The Daily Guide Winter 2023 - 17
The Daily Guide Winter 2023 - 18
The Daily Guide Winter 2023 - 19
The Daily Guide Winter 2023 - 20
The Daily Guide Winter 2023 - 21
The Daily Guide Winter 2023 - 22
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The Daily Guide Winter 2023 - 24
The Daily Guide Winter 2023 - 25
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The Daily Guide Winter 2023 - 42
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The Daily Guide Winter 2023 - Cover3
The Daily Guide Winter 2023 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/2024-Summer
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com