The Daily Guide Winter 2023 - 25

Bread + Butter
WE ARE OUTDOOR
Outdoor Retailer Introduces
New Format with Expanded
Buyer Focus for 2024
Starting with the Summer show, an expanded Hosted Buyer program, a new
co-located Outdoor Design + Innovation show, and new booth and pricing
structures all roll out to better serve the outdoor market.
O
utdoor Retailer is
introducing a fresh
format beginning
in 2024, with the
updates developed based on
industry feedback and evolving
business needs and timelines.
These changes include:
* The launch of a large-scale
Hosted Buyer program designed
to build direct relationships
between brands and
buyers at onsite events.
* A reimagined and expanded
sourcing area into a new colocated
Outdoor Design + Innovation
show to provide more
opportunities for source and
supply exhibitors to connect
with product developers and
designers.
* The introduction of a simplified
booth space plan and new
pricing structure to support
exhibitors.
All new features roll out
starting at Outdoor Retailer
Summer 2024, taking place June
17-19, 2024, at the Salt Palace.
" The changes to Outdoor
Retailer stem from ongoing,
industry-wide discussions, and
reflect our commitment to foster
the right connections in the
timeframes that best support
product cycles and ultimately
enhance business opportunities, "
said Sean Smith, Outdoor
Retailer show director.
" As brands have told us,
they're thinking differently
about how to bring goods to
market in this changing global
economy, so it's imperative we
offer options to meet current
market conditions. It also creates
more opportunities for emerging
brands and startups, " added
Smith.
BUYER PROGRAMS
Through the Hosted Buyer
program, qualified retail buyers
will be provided with supported
pathways to attend Outdoor
Retailer. Buyers can apply for an
opportunity to access available
funds to offset costs of attending.
Starting next year, Outdoor
Retailer is also introducing
dedicated hours for both buyers
and exhibitors. The first two
days of each show will open
with specific morning hours for
buyers and exhibiting brands.
After buyer hours the first two
mornings, and for the full third
day, the show floor opens to all
attendees. Outdoor Retailer's
community traditions will
continue with opportunities for
media engagement, to learn at
expert-led education sessions, to
attend networking events, and
support advocacy efforts.
OUTDOOR DESIGN +
INNOVATION
In 2024, an enhanced
sourcing area will debut as
the new co-located Outdoor
Design + Innovation show.
Outdoor Design + Innovation
will run side-by-side with
Outdoor Retailer in the Salt
Palace over the same dates.
Exhibitors include domestic
and international suppliers
of raw materials, along with
businesses delivering current
technologies in manufacturing
and sustainability across the
supply chain.
BOOTH OPTIONS
Both Outdoor Retailer and
Outdoor Design + Innovation
will offer a simplified way to
exhibit starting in 2024. New
booth space options, including
a pre-built turnkey space, will
be capped at a maximum size.
And each space option will be
available at one of two rates -
early bird or standard.
SHOW TIMING
In 2024, the Summer and
Winter shows are both now at
the beginning of the respective
seasonal sales cycles. The
Summit by Outdoor Retailer,
now alongside Winter Sports
Market, provides more business
opportunities and bolsters the
winter buying calendar.
" Winter Sports Market fully
supports this new Outdoor
Retailer format and the
dedicated attention to building
stronger buyer and vendor
relationships. The new dates
better support the buying
timeline and establishes a more
efficient selling season. We're
looking forward to having
Snowsports Merchandising
Corporation and Sports
Specialists Ltd. working
together with Outdoor Retailer
to serve the industry's needs, "
said Gary Fleming, president
of Snowsports Merchandising
Corporation.
Brands interested in getting
involved at future shows with
Outdoor Retailer or Outdoor
Design + Innovation through
exhibiting, experiences, advocacy
programs, sponsorships,
speaking, and more can contact
an Outdoor Retailer account
executive.
OUTDOOR RETAILER WINTER 2023 /
GUIDE 25
NICK - STOCK.ADOBE.COM
http://STOCK.ADOBE.COM

The Daily Guide Winter 2023

Table of Contents for the Digital Edition of The Daily Guide Winter 2023

The Daily Guide Winter 2023 - Cover1
The Daily Guide Winter 2023 - Cover2
The Daily Guide Winter 2023 - 1
The Daily Guide Winter 2023 - 2
The Daily Guide Winter 2023 - 3
The Daily Guide Winter 2023 - 4
The Daily Guide Winter 2023 - 5
The Daily Guide Winter 2023 - 6
The Daily Guide Winter 2023 - 7
The Daily Guide Winter 2023 - 8
The Daily Guide Winter 2023 - 9
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The Daily Guide Winter 2023 - Cover3
The Daily Guide Winter 2023 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
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https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
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