Outdoor Retailer - April 2021 - 16

IDEAS / Resources and Research

Outdoor Boom

We all know more people flocked to the outdoors over the past year.
The big question is how do you keep them coming and feeling welcome?
Outdoor Industry Association's special report, The New Outdoor
Participant (COVID and Beyond), takes a closer look at these new faces.
By Outdoor Industry Association
ON MARCH 31, OUTDOOR
Industry Association (OIA)
released exclusive insights
about Americans' engagement
in outdoor activities amid the
COVID-19 pandemic. The special report, The New Outdoor
Participant (COVID and
Beyond), examines demographics and psychographics of the
new outdoor participant-defined as someone who participated in an outdoor activity for the
first time during the pandemic or
after a significant lapse.
The report, created with research partner NAXION, reveals
that these new participants are
more likely to be female, younger, living in an urban area, and
slightly more ethnically diverse

16 OUTDOOR RETAILER

/ April 2021

than existing participants. They
primarily sought socially distanced outdoor activities in order
to spend time with loved ones
safely, to exercise, stay healthy,
or to reduce screen-time fatigue.
The report also found that new
participants are largely motivated by outdoor recreation opportunities with low barriers to entry
that are available and accessible
within 10 miles of their homes,
including walking, running, biking, and hiking.
" This one-of-a-kind report
further shows the pandemic has
brought in new participants as well
as some new behaviors, " says Lise
Aangeenbrug, Outdoor Industry
Association executive director.
New participants found the

outdoors to be a safe and accessible way to spend time
with friends and family amid
tight pandemic restrictions
that limited indoor gatherings.
Additionally, people cited that
the pandemic's impact has inspired them to reevaluate priorities, seeking positive life changes
and reducing screen time.
" Initial findings of the special
new-participant report show
strong overall increases in outdoor recreation by a slightly more
demographically and socioeconomically diverse participant
base. This highlights the need
to ensure equitable access to the
outdoors for all. We can do this by
helping to create programming,
policy, and content around close-

to-home recreation and geared
toward this broader, more-diverse audience of new outdoor
participants, " says Stephanie
Maez, Outdoor Foundation managing director.
The special report highlights
the following opportunities to increase retention of new outdoor
participants:
* Create more outdoor recreation
opportunities close to home:
Parks and open areas near
where people live are a crucial
part of growing participation.
The pandemic has shown that
there is a demand for close-tohome outdoor recreation opportunities.
* Invest in programming that engages families in the outdoors.
* Help new participants make
their activities more social as
restrictions lift.
* Develop programs and services
with the specific goal of diversifying the participant base.
* Develop strategies for encouraging people to start with
activities such as walking, running, hiking, and birdwatching, which have relatively low
barriers to entry.
* Position outdoor recreation
as an antidote to the mental
health consequences of the
pandemic, a way to get out from
behind the screens that have
dominated pandemic life, and
a method to maintain the focus
on what is important in life.
You can view The New Outdoor
Participant (COVID and Beyond)
here. The full 2020 Outdoor
Foundation Annual Participation
Report will be released this summer. If you would like to be notified when that report is released,
click here.

Courtesy Outdoor Industry Association

New participants find
outdoor recreation safe
during the pandemic.


https://outdoorindustry.org/ https://outdoorindustry.org/resource/2021-special-report-new-outdoor-participant-covid-beyond/ https://oia.outdoorindustry.org/l/51282/2021-02-09/df3bjv

Outdoor Retailer - April 2021

Table of Contents for the Digital Edition of Outdoor Retailer - April 2021

Outdoor Retailer - April 2021 - Cover1
Outdoor Retailer - April 2021 - Cover2
Outdoor Retailer - April 2021 - 3
Outdoor Retailer - April 2021 - 4
Outdoor Retailer - April 2021 - 5
Outdoor Retailer - April 2021 - 6
Outdoor Retailer - April 2021 - 7
Outdoor Retailer - April 2021 - 8
Outdoor Retailer - April 2021 - 9
Outdoor Retailer - April 2021 - 10
Outdoor Retailer - April 2021 - 11
Outdoor Retailer - April 2021 - 12
Outdoor Retailer - April 2021 - 13
Outdoor Retailer - April 2021 - 14
Outdoor Retailer - April 2021 - 15
Outdoor Retailer - April 2021 - 16
Outdoor Retailer - April 2021 - 17
Outdoor Retailer - April 2021 - 18
Outdoor Retailer - April 2021 - 19
Outdoor Retailer - April 2021 - 20
Outdoor Retailer - April 2021 - 21
Outdoor Retailer - April 2021 - 22
Outdoor Retailer - April 2021 - 23
Outdoor Retailer - April 2021 - 24
Outdoor Retailer - April 2021 - 25
Outdoor Retailer - April 2021 - 26
Outdoor Retailer - April 2021 - 27
Outdoor Retailer - April 2021 - 28
Outdoor Retailer - April 2021 - 29
Outdoor Retailer - April 2021 - 30
Outdoor Retailer - April 2021 - 31
Outdoor Retailer - April 2021 - 32
Outdoor Retailer - April 2021 - 33
Outdoor Retailer - April 2021 - 34
Outdoor Retailer - April 2021 - 35
Outdoor Retailer - April 2021 - 36
Outdoor Retailer - April 2021 - Cover3
Outdoor Retailer - April 2021 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com