d2)x 2# p ) / 7 : 6 Can We U) Save the 97 Earth? u 7 x # )x p 2 / )d / Feature .01 The Biden administration is adopting a bold initiative, 30x30, a plan to preserve 30% of the United States' land and water by 2030. Outdoor brands are signing up to help. Here's how it could work. BY JENN FIELDS 18 OUTDOOR RETAILER / April 2021