Outdoor Retailer - April 2021 - 3

Contents: Departments + Features
5 THE PULSE

APRIL 2021
Issue
No.17

6 HEADLINES

The outdoor industry seeks tariff relief; POC's safest helmet; Swedish sustainability; green dog treats

8 MARKETING

Inclusive social media requires connecting with
customers at the right point in their journey.

9 RETAIL 101

It's time to reignite the excitement in your outdoor
sales team with these effective six tips.

10 CASE STUDY

Is American manufacturing a myth? The pandemic brought to light uncomfortable truths about
demand catching up to supply. Here's what we
learned over the past year and what the future holds.

P.

13 IDEAS

18

CAN WE SAVE THE EARTH?

The Biden administration is adopting a
bold initiative, 30x30, a plan to preserve
30% of the United States' land and water
by 2030. Outdoor brands are signing up
to help. Here's how it could work.

P.

27

ON THE COVER:

A hiker surveys Lake Isabelle
in Colorado's Indian Peaks
Wilderness. The 30x30
initiative seeks to permanently
protect more public land.
Photograph by
Andrew Kornylak
Inset photo courtesy
Outdoor Industry Association

P.

23

14 THOUGHT LEADER

As the new owner of Outside, Robin Thurston is
shaking up the outdoor media landscape.

15 THE WEEKLY CHAT

Omnisend and Visiture dive deep in e-commerce.

16 RESOURCES AND RESEARCH

OIA releases its participation study; we give you
last thoughts on Outdoor Retailer Winter Online.

22 BREAD + BUTTER
23 GEAR GALLERY

Peruse pages of new products available now and
coming soon from outdoor brands.

Photos: (clockwise from top) Andrew Kornylak, courtesy Garmin, Andrew Kornylak

27 HOT PICKS

Mazama, Thule, and Rab impressed our gear editor with these innovative new designs.

PLUS

30 THE VIEW

Photographers David and Michael Hanson document the degradation of Apalachicola oyster beds.

34 FIELD NOTES

When he leads a group of Black and brown climbers at Pictured Rocks National Lakeshore, James
Edward Mills sees what still needs to be done to
remove barriers to access for all.

35 #SHOPLIFE

Trailful Outdoor Co. stokes the passion of a community dedicated to the Appalachian Trail.

36 BACKSTORY

Yosemite skiers push into the no-fall zone.

April 2021 / OUTDOOR RETAILER 3



Outdoor Retailer - April 2021

Table of Contents for the Digital Edition of Outdoor Retailer - April 2021

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Outdoor Retailer - April 2021 - Cover3
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
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https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
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https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
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