Outdoor Retailer PULSE The April 2021 HEADLINES /MARKETING / RETAIL 101 / CASE STUDY CASE STUDY Courtesy Darn Tough Socks Is the U.S. up to the Job? Demand for outdoor goods is outpacing supply during the pandemic. Can American manufacturing answer the call? See page 10. By Berne Broudy TOUGH CROWD Cabot Hosiery Mills in Northfield, Vermont, makes all its Darn Tough socks in its home state. April 2021 / OUTDOOR RETAILER 5