The Daily - August 10, 2021 - 29

" THE TIMING WAS RIGHT LAST YEAR,
AROUND THE PANDEMIC, THE BRUSH
FIRES IN AUSTRALIA. THERE HAD BEEN A
LOW-LEVEL HUM OF INTEREST IN
SUSTAINABILITY, BUT ALL OF A SUDDEN,
YOU HAVE THE EARTH LOUDLY AND CLEARLY
TELLING YOU YOU'RE F-ING IT UP. "
-TROY JONES, SPECIALIZED
it's working. We've found an issue
members know is important and
feel is critical to lean into. "
With record participation spiking
demand and pandemic-related
supply chain issues squeezing
both brands and retailers, it would
have been easy for companies to
hit pause on their climate-related
goals in 2020. (A tiny handful did,
but, " We lost very few members, "
Horton says.) Instead, the CAC
2021 PATH TO POSITIVE
CLIMATE LEADERSHIP
AWARDS
Troy Jones was flying into
Seattle to set up an air conditioning
unit for his 94-year-old
mother the day OIA recognized
him in its 2021 Path to
Positive Climate Leadership
Awards. On one hand, it was
great, he says. " I got to be
bragged about in front of my
mom! " On the other hand,
there was the irony of getting
an award for his years of
sustainability work under the
onus of a heat dome, the type
of extreme weather that scientists
say we'll see more and
more of with climate change.
Jones won the 2021 Community
Award, and one conversation
with him will make it
easy to see why. " My tagline
is, 'collaborative solutions
to shared problems,' " Jones
says. " If we're going to make
progress, we're going to do it
together. "
Here are the Climate Action
Corps members OIA honored
gave the industry a much-needed
space to collaborate on climate
effectively, says Troy Jones, social
and environmental responsibility
manager at Specialized.
" I think there was a lot of pent-up
demand, and there was just never
the activation energy to do anything
about it, " says Jones, who worked in
sustainability at REI before coming
to the bike maker. (It's worth noting
that OIA just recognized Jones with
this year for their contributions
to the community, partnerships,
impact, and transparency.
Transparency Award:
Klean Kanteen
If you're working on sustainability,
you probably already
know that Klean Kanteen is too,
because the company has long
worn its sustainability story
on its sleeve. Here's what OIA
says about why it's recognizing
Klean Kanteen's commitment
to sharing its climate journey:
" Klean Kanteen paves the way
in honest storytelling. Further,
the company consistently inspires
its fellow Climate Action
Corps member companies by
sharing this insight honestly
and openly through the Corps'
online community platform,
virtual trainings, and written
case studies. It's this combination
of contributions that truly
push the bounds of the type of
transparency. "
Impact Award:
Burton
Burton is setting ambitious
Hikers in
the Kackar
Mountains in
eastern Turkey
its Community Award in the 2021
Path to Positive Climate Leadership
Awards.) " Because the bike industry-I
learned this from my days at
REI-it's pretty low margin, and it's
very competitive, which is a double
whammy when you're looking at
doing the things we're doing collaboratively.
It's an industry that historiemissions
targets, but its
scope 3 efforts in hardgoods,
and particularly in snowboards,
is what prompted
OIA to recognize the company
for its GHG emissions
impacts: " By making key
changes like switching to a
bio-based resin, eliminating
the lacquer on the board,
and installing solar on factory
rooftops overseas (an
onerous challenge), the
company achieved the 21%
reported reduction per unit
of snowboards in the Winter
2022 product season compared
with a Winter 2017
baseline. "
Partnership Award:
NEMO Equipment and DAC
OIA's award for an " enduring
value chain partnership "
honors the decade-long
partnership between NEMO
and its supply partner DAC,
which resulted in a redesign
of the bags for NEMO's
tent pole sets. The company
now uses a single fabric
bag made of recycled,
cally doesn't trust each other. "
" The timing was right last year,
around the pandemic, the brush
fires in Australia, " Jones continues.
" There had been a low-level hum of
interest in sustainability, but all of
a sudden you have the Earth loudly
and clearly telling you you're f-ing
it up. "
undyed, uncoated Repreve:
" While this project will save
100,000 polybags within the
first two years for NEMO, it's
the potential ripple effect
among DAC's other brand
partners that holds promise
for an even greater impact
to come. "
Community Award:
Troy Jones, Specialized
For its award that recognizes
an individual's commitment
" to bolster collective
knowledge " in the CAC
community, OIA honored
Specialized's Troy Jones, the
co-chair of the PeopleForBikes
Sustainability Working
Group and co-lead for its
Social Environmental Supply
Chain Track. " In an industry
ripe with competition, Troy's
commitment to personally
model pre-competitive collaboration
is exceptional and
shows the courage needed
by all leaders looking to
accelerate climate action
within their own industry
and beyond. "
OUTDOOR RETAILER SUMMER 2021 /
29
COURTESY OIA

The Daily - August 10, 2021

Table of Contents for the Digital Edition of The Daily - August 10, 2021

The Daily - August 10, 2021 - CW1
The Daily - August 10, 2021 - 2
The Daily - August 10, 2021 - C1
The Daily - August 10, 2021 - C2
The Daily - August 10, 2021 - 1
The Daily - August 10, 2021 - 2
The Daily - August 10, 2021 - 3
The Daily - August 10, 2021 - 4
The Daily - August 10, 2021 - 5
The Daily - August 10, 2021 - 6
The Daily - August 10, 2021 - 7
The Daily - August 10, 2021 - 8
The Daily - August 10, 2021 - 9
The Daily - August 10, 2021 - 10
The Daily - August 10, 2021 - 11
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The Daily - August 10, 2021 - 13
The Daily - August 10, 2021 - 14
The Daily - August 10, 2021 - 15
The Daily - August 10, 2021 - 16
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The Daily - August 10, 2021 - 18
The Daily - August 10, 2021 - 19
The Daily - August 10, 2021 - 20
The Daily - August 10, 2021 - 21
The Daily - August 10, 2021 - 22
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The Daily - August 10, 2021 - 24
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The Daily - August 10, 2021 - 26
The Daily - August 10, 2021 - 27
The Daily - August 10, 2021 - 28
The Daily - August 10, 2021 - 29
The Daily - August 10, 2021 - 30
The Daily - August 10, 2021 - 31
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The Daily - August 10, 2021 - C3
The Daily - August 10, 2021 - C4
The Daily - August 10, 2021 - CW3
The Daily - August 10, 2021 - CW4
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