The Daily - August 12,2021 - 57
board Builder, has made its
mark on the Denver Show.
For one, the company sponsored
the single-stream
recycling bins set up around
the convention center. Those
bins reflect the company's
ethos: a conscious commitment
to saving the planet's
resources by eliminating the
waste of paper catalogs,
explains Maddie Olhoeft,
Elastic Suite's marketing
manager.
" The tool allows users to
GOING DIGITAL
Elastic Suite is saving the planet's resources-one online
catalog at a time.
Elastic Suite, a new exhibitor
offering all-digital B2B
merchandising, helping
reps, shops, and sales teams
merchandise products with
tools like its online Whitecreate
a custom-designed
catalog that's interactive,
readable, and shareable, "
she says. " It allows buyers to
plan orders and visualize the
merchandise in the store. "
Brands at the Show that
have used the company's
platform include Rab, Kavu,
Psycho Tuna, Jetty, Danner,
and Kühl. According to the
Environmental Paper Network,
by switching clients to
digital-eliminating 10 million
paper catalogs-Elastic Suite
has saved resources equivalent
to gassing up 16,100
cars for a year, running
273,000 refrigerators for
a year, and 31,000 tons of
wood from 189,000 trees.
Additionally, if you logged
onto the Show's Wi-Fi,
you may have noticed it's
considerably faster than
in years past. Elastic Suite
partnered with the convention
center to do a full
Wi-Fi buyout, essentially
creating one big community
hot spot and mitigating
the glitchy side effects of a
throttled system. " We're all
about digital, " says Olhoeft.
-Helen Olsson
LAUREN DANILEK
http://www.evermaxeco.com
https://www.aeropress.com/aeropress-go/#go-demo
https://www.aeropress.com/aeropress-go/#go-demo
http://www.evermaxeco.com
https://www.aeropress.com
The Daily - August 12,2021
Table of Contents for the Digital Edition of The Daily - August 12,2021
The Daily - August 12,2021 - Cover1
The Daily - August 12,2021 - Cover2
The Daily - August 12,2021 - 1
The Daily - August 12,2021 - 2
The Daily - August 12,2021 - 3
The Daily - August 12,2021 - 4
The Daily - August 12,2021 - 5
The Daily - August 12,2021 - 6
The Daily - August 12,2021 - 7
The Daily - August 12,2021 - 8
The Daily - August 12,2021 - 9
The Daily - August 12,2021 - 10
The Daily - August 12,2021 - 11
The Daily - August 12,2021 - 12
The Daily - August 12,2021 - 13
The Daily - August 12,2021 - 14
The Daily - August 12,2021 - 15
The Daily - August 12,2021 - 16
The Daily - August 12,2021 - 17
The Daily - August 12,2021 - 18
The Daily - August 12,2021 - 19
The Daily - August 12,2021 - 20
The Daily - August 12,2021 - 21
The Daily - August 12,2021 - 22
The Daily - August 12,2021 - 23
The Daily - August 12,2021 - 24
The Daily - August 12,2021 - 25
The Daily - August 12,2021 - 26
The Daily - August 12,2021 - 27
The Daily - August 12,2021 - 28
The Daily - August 12,2021 - 29
The Daily - August 12,2021 - 30
The Daily - August 12,2021 - 31
The Daily - August 12,2021 - 32
The Daily - August 12,2021 - 33
The Daily - August 12,2021 - 34
The Daily - August 12,2021 - 35
The Daily - August 12,2021 - 36
The Daily - August 12,2021 - 37
The Daily - August 12,2021 - 38
The Daily - August 12,2021 - 39
The Daily - August 12,2021 - 40
The Daily - August 12,2021 - 41
The Daily - August 12,2021 - 42
The Daily - August 12,2021 - 43
The Daily - August 12,2021 - 44
The Daily - August 12,2021 - 45
The Daily - August 12,2021 - 46
The Daily - August 12,2021 - 47
The Daily - August 12,2021 - 48
The Daily - August 12,2021 - 49
The Daily - August 12,2021 - 50
The Daily - August 12,2021 - 51
The Daily - August 12,2021 - 52
The Daily - August 12,2021 - 53
The Daily - August 12,2021 - 54
The Daily - August 12,2021 - 55
The Daily - August 12,2021 - 56
The Daily - August 12,2021 - 57
The Daily - August 12,2021 - 58
The Daily - August 12,2021 - 59
The Daily - August 12,2021 - 60
The Daily - August 12,2021 - 61
The Daily - August 12,2021 - 62
The Daily - August 12,2021 - 63
The Daily - August 12,2021 - 64
The Daily - August 12,2021 - Cover3
The Daily - August 12,2021 - Cover4
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