The Daily - January 26, 2022 - 27
FEATURE
I
nnovation is the outdoor
industry's lifeblood. The
Show is full of brands and
organizations looking
to create products and
provide services that are better
performing, easier on the planet,
and more inclusive. " It was
innovation creating answers to
the challenge of the outdoors
that brought our community to
the notice of the broader society
and expanded participation, " says
Larry Harrison, Outdoor Retailer
brand development director
and the driving force behind the
awards. " When a retailer provides
real answers to the needs of the
consumer, they will succeed. It
is not enough to simply have a
collection of high-profi le brands
in a store. Finding a solution to
a problem facing a consumer-
whether an ice climber, a teen
carrying books to school, or a
beginning snowboarder-creates
a customer for life. "
Thirty-fi ve outdoor products,
materials, and retail services were
selected by an independent judging
Norda 001
panel as fi nalists based on their original
design and impact from a pool
of 152 total entries. All fi nalists will
be on display in the Innovation Gallery
during Outdoor Retailer Snow
Show in Denver Jan. 26-28, and
the winners will be unveiled during
a live ceremony on Day 2, Thursday
Jan. 27 at 6 p.m. in MR 400s.
The fi nalists were rated for
Astral's Ceiba PFD
features a shell
made from recycled
polyester.
their unique and cutting-edge
attributes. Judges looked at each
product and service based on four
criteria: Spark (concept, design,
appeal); Desire (opportunity,
diff erentiation); Function (innovation,
functionality, insight); and
Impact (cultural, environmental,
business). The judges will now determine
winners from the following
list of innovators:
Aetrex
Albert 2 Pro
This innovative foot-scanning device
uses computer vision and artifi cial
intelligence technologies to transform
the way customers purchase
shoes and orthotics. aetrex.com
Astral
Ceiba
Astral's most comfortable and
environmentally friendly PFD to
date, the Ceiba features the fi rst ULand
Bluesign-approved shell, made
from 100% post-consumer recycled
polyester. astraldesigns.com
Basecamp Outdoor:
A Networking
Community for the
Outdoor Industry
Basecamp Outdoor has become
OUTDOOR RETAILER SNOW SHOW 2022 /
27
COURTESY NORDA, COURTESY ASTRAL
http://www.aetrex.com
http://www.astraldesigns.com
The Daily - January 26, 2022
Table of Contents for the Digital Edition of The Daily - January 26, 2022
The Daily - January 26, 2022 - CW1
The Daily - January 26, 2022 - CW2
The Daily - January 26, 2022 - Cover1
The Daily - January 26, 2022 - Cover2
The Daily - January 26, 2022 - 1
The Daily - January 26, 2022 - 2
The Daily - January 26, 2022 - 3
The Daily - January 26, 2022 - 4
The Daily - January 26, 2022 - 5
The Daily - January 26, 2022 - 6
The Daily - January 26, 2022 - 7
The Daily - January 26, 2022 - 8
The Daily - January 26, 2022 - 9
The Daily - January 26, 2022 - 10
The Daily - January 26, 2022 - 11
The Daily - January 26, 2022 - 12
The Daily - January 26, 2022 - 13
The Daily - January 26, 2022 - 14
The Daily - January 26, 2022 - 15
The Daily - January 26, 2022 - 16
The Daily - January 26, 2022 - 17
The Daily - January 26, 2022 - 18
The Daily - January 26, 2022 - 19
The Daily - January 26, 2022 - 20
The Daily - January 26, 2022 - 21
The Daily - January 26, 2022 - 22
The Daily - January 26, 2022 - 23
The Daily - January 26, 2022 - 24
The Daily - January 26, 2022 - 25
The Daily - January 26, 2022 - 26
The Daily - January 26, 2022 - 27
The Daily - January 26, 2022 - 28
The Daily - January 26, 2022 - 29
The Daily - January 26, 2022 - 30
The Daily - January 26, 2022 - 31
The Daily - January 26, 2022 - 32
The Daily - January 26, 2022 - 33
The Daily - January 26, 2022 - 34
The Daily - January 26, 2022 - 35
The Daily - January 26, 2022 - 36
The Daily - January 26, 2022 - 37
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The Daily - January 26, 2022 - 39
The Daily - January 26, 2022 - 40
The Daily - January 26, 2022 - 41
The Daily - January 26, 2022 - 42
The Daily - January 26, 2022 - 43
The Daily - January 26, 2022 - 44
The Daily - January 26, 2022 - 45
The Daily - January 26, 2022 - 46
The Daily - January 26, 2022 - 47
The Daily - January 26, 2022 - 48
The Daily - January 26, 2022 - 49
The Daily - January 26, 2022 - 50
The Daily - January 26, 2022 - 51
The Daily - January 26, 2022 - 52
The Daily - January 26, 2022 - 53
The Daily - January 26, 2022 - 54
The Daily - January 26, 2022 - 55
The Daily - January 26, 2022 - 56
The Daily - January 26, 2022 - 57
The Daily - January 26, 2022 - 58
The Daily - January 26, 2022 - 59
The Daily - January 26, 2022 - 60
The Daily - January 26, 2022 - 61
The Daily - January 26, 2022 - 62
The Daily - January 26, 2022 - 63
The Daily - January 26, 2022 - 64
The Daily - January 26, 2022 - Cover3
The Daily - January 26, 2022 - Cover4
The Daily - January 26, 2022 - CW3
The Daily - January 26, 2022 - CW4
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