The Daily - January 26, 2022 - 54

Snow Show 2022
SHOW INFO
30-minute power session, Josh
Halpern and Sharon Gee will guide
you toward building the right foundation
for omnichannel success with
the goals of:
* Creating new customer touchpoints
and revenue streams;
* Diversifying and protecting revenue
from unforeseen events (i.e.
COVID-19);
* Executing a holistic brand experience
across all channels, from discovery
to purchase to fulfillment;
* Inspiring customers to make
repeat purchases quicker, increasing
customer loyalty, and lifting
customer lifetime value.
By registering you will receive a free
GrowBig Initiative workshop account
with full access to slides, checklists,
videos and additional tips and tricks
to view at any time following the
event.
The GrowBig Initiative-Global
Growth Strategies
3:30-4 p.m., MR400s
The metrics confirm it: 57% of global
online shoppers purchase from
overseas retailers. Cross-border
sales have achieved a 220% gain (to
U.S. $627 billion) in just five years.
Although cross-border commerce
is a logical expansion strategy,
moving into new global markets is
a complex undertaking. This super
succinct and actionable session will
touch on the following themes and
lay the groundwork for you to take
the next step:
* Optimize global payments: Offer
preferred currency, payment
methods, and customer services
while reducing FX rates,
decline rates and generating
customer loyalty.
* Collect customer data: Comply
with local data privacy laws and
harvest data that drives customer
acquisition and lifestyle value.
* Charge the right taxes: 43% of
CFO survey respondents rank taxes
on digital services among the
top three policies impacting their
businesses.
* Fulfillment strategies: Partner with
local providers, optimize reverse
logistics without leaving taxes and
duties from returns on the table,
build repackaging procedures,
and reduce operational burden on
labeling and rerouting inventory.
* Keep up with compliance: Compliance
is an ongoing, ever-changing
beast that must be closely
watched by experts. Do you want
to invest in an in-house team to do
this, or will outsourcing be more
effective?
By registering you will receive a
free GrowBig Initiative workshop
account with full access to slides,
checklists, videos, and additional
tips and tricks to view at any time
following the event.
Affogato Happy Hour
3:30-4 p.m., Venture Out
Join Summit Coffee in Venture Out
for Affogato Happy Hour every day
from 3:30-4 p.m. Summit will pair
its award-winning espresso with
delicious, dairy-free, 100% vegan
soft-serve ice cream from Summit's
friends at Oatly. P.S.-It's FREE!
LGBTQ + Allies Happy Hour
4:30-6 p.m., The Ranger Station
Are you part of the LGBTQ+ community
and outdoorsy? An ally for
an inclusive outside culture? Join
this happy hour for a chance to meet
all of the above, plus win giveaways
from LGBTQ+ inclusive brands, including
a brand new eBike!
Advocacy in Action Happy Hour:
Great Lakes Business Network and
the Case for Clean Water
4:30-6 p.m., The Camp
Established in 2017, the Great Lakes
Business Network brings together
business leaders who engage in
direct advocacy for environmental
protection. Our businesses aim to
be a new layer of change, elevating
a business and industry voice to
policy and advocacy around clean
water, Great Lakes protection, climate
change, and clean energy. Join
us at our Snow Show happy hour
to learn more about our business
members and their work advocating
for the policy change that is so
desperately needed to protect our
natural resources and the outdoor
recreation economy. Members of
the Great Lakes Business Network
currently work on three issue areas:
preventing harmful algal blooms,
advancing a robust clean energy
economy, and decommissioning
the Line 5 pipeline that runs
through Lake Michigan and Lake
Huron. Learn more about how your
brand could be impacted by these
issues and how you can play an influential
role in advocacy. We hope
that after attending our event, your
brand will be inspired to join our
effort or start a similar coalition in
your region.
Innovation Awards
6-7:30 p.m., MR400s
The fourth annual Outdoor Retailer
Innovation Awards recognize the
cutting edge and carefully considered
products and retail services
from all seasons made famous at the
trade show. Join the celebration as
this year's winners are unveiled live
on Day 2! Drinks, light appetizers,
and good company included.
BOOTH HAPPENINGS
Lilo Water Station Refill
9 a.m., 39000-UL
Join Lilo and the Plastic Impact Alliance
by not using plastic single-use
water bottles and utensils at the
Show. Stop by for your free water
bottle (while supplies last) and/
or refill your own bottle at the Lilo
Fresh Water Station.
Chair Sale!
9 a.m., 32025-UL
For every 50 chairs ordered, get one
free! Any orders over $5,000 will
receive free shipping as well.
Lilo Custom Belts & Leather
Jewelry Sale
10 a.m., 39000-UL
Lilo is selling a limited number of
custom leather belts and cool snow
sports jewelry. Get a custom-fitted
belt with you choice leather color
and buckle for $50. Proceeds
support rvaMORE (trail access
and conservation) and Richmond
Animal League.
Quivers Lunchtime Demo Hour
12:30 p.m., 31036-UL
Join Quivers at its booth for an inside
look at how iits software works
at the Lunch Time Demo Hour. Quivers
will be holding a walkthrough of
our software, show you the ins and
outs of how it works, and answer any
questions or comments. You don't
want to miss this royal treatment.
Learn how to set up your website
with your retail network for Buy Online
Pick-Up In-Store (BOPIS), Dealer
Locator, Ship-to-Store, Two-Way
Drop shipping, and much more.
Deso's Hi-Pile Sherpa Sale
2 p.m., VO-327
Undoubtedly the coziest sale at OR,
Deso is introducing two new Hi-Pile
Sherpa Fleece garments to the lineup
with a price that'll make you want
to bundle up.
Bourbon Whiskey Tasting
4 p.m., 53008-UL
Enter to win Downlite premium
down pillows and duvet set! There
will be a drawing at 5 p.m. on Days
1 and 2 and noon on Day 3. Enter to
win each day before 5. While you
are there, enjoy a tasty sip of crafted
regional whiskeys.
DAY 3
FRIDAY, JANUARY 28
Designer Meetup
9-10 a.m., Trend + Design Center
Calling all designers and developers-join
your creative community
for coffee at the Trend + Design
Center! Mix, mingle, and sip coffee.
Sponsored by Downlite
History on Everest with
Phil Henderson
9-10 a.m., The Camp
Come to The Camp to hear mountaineer
Phil Henderson chat with
Summit Coffee about his upcoming
54
/ OUTDOOR RETAILER SNOW SHOW 2022
The Daily - January 26, 2022

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