The Daily - January 26, 2022 - 55

BOOTH HAPPENINGS
Lilo Water Station Refill
9 a.m., 39000-UL
Join Lilo and the Plastic Impact
Alliance by not using plastic singleuse
water bottles and utensils at
the Show. Stop by for your free
water bottle (while supplies last)
and/or refill your own bottle at the
Lilo Fresh Water Station.
All hail the
Innovation Awards!
Phil Henderson
trip leading the first all-Black summit
attempt of Mt. Everest. Coffee
provided by Summit Coffee,
Ask OIA Anything on Trade
11 a.m.-12 p.m., MR400s
OIA's international trade program is
dedicated to promoting a stable and
predictable trade environment for
outdoor businesses of all sizes, from
domestic manufacturers to those that
utilize global value chains to bring
product to market. Members of OIA's
Trade Advisory Council (OIATAC)
meet regularly to provide advice and
guidance on new initiatives to help
the bottom line of outdoor companies
and to collaborate and exchange new
ideas and best practices as they navigate
tariffs, supply-chain disruptions,
shipping costs, and other challenges
to their businesses. Join us for a
conversation with OIA, OIA's outside
trade counsels from Sorini Samet &
Associates, and members of OIATAC
on the latest federal trade updates,
challenges to outdoor supply chains,
and how OIA members are responding.
This is your chance to ask us
anything on trade and how it impacts
your business.
OIA Industry Lunch: Historic Investments
in Climate Change, New Opportunities
for Environmental Justice
1-2 p.m., MR400s
With the recent passage of the Build
Back Better plan, the United States
has responded to the outdoor industry's
call to make historic investments
to combat climate change, which is a
major threat to the outdoors, our
com munities, and the outdoor recreation
economy. These funds are committed
to build resilience, promote
natural climate solutions, support a
Civilian Climate Corps, and accelerate
the transition to renewable
energy. It is imperative that the
implementation of Build Back Better
also addresses two other related
threats to our industry: the disproportionate
impact climate change
has on minority and marginalized
communities and the need to ensure
that the outdoors are open, safe,
and accessible to all peoplee. Join
us for an informative discussion with
key stakeholders, industry leaders,
and representatives from Washington,
D.C., on how combating climate
change, prioritizing climate action,
and ensuring more diversity, equity,
and inclusion in the outdoors are
intertwined and how you and your
business can play a key role in the
future of an equitable and healthy
outdoors.
Affogato Happy Hour
3:30-4 p.m., Venture Out
Join Summit Coffee in Venture Out
for Affogato Happy Hour every day
from 3:30-4 p.m. Summit will pair
its award-winning espresso with
delicious, dairy-free, 100% vegan
soft-serve ice cream from Summit's
friends at Oatly. P.S.-It's FREEQuivers
Lunchtime Demo Hour
12:30 p.m., 31036-UL
Join Quivers at its booth for an
inside look at how its software
works at the Lunchtime Demo
Hour. Quivers will be holding
a walkthrough of its software,
show you the ins and outs of how
it works and answer any questions
or comments. You don't
want to miss this royal treatment.
Learn how to set up your website
with your retail network for Buy
Online Pick-Up In-Store (BOPIS),
Dealer Locator, Ship-to-Store,
Two-Way Drop shipping, and
much more.
Deso's Hi-Pile Sherpa Sale
2 p.m., VO-327
Undoubtedly the coziest sale at
OR, Deso is introducing two new
Hi-Pile Sherpa Fleece garments
to the line up with a price that'll
make you want to bundle up.
Bourbon Whiskey Tasting
4 p.m., 53008-UL
Enter to win Downlite premium
down pillows and duvet set! There
will be a drawing at 3 p.m. While
you are there, enjoy a tasty sip of
crafted regional whiskeys.
Lilo Custom Belts & Leather
Jewelry Sale
10 a.m., 39000-UL
Lilo is selling a limited number
of custom leather belts and cool
snow sports jewelry. Get a custom-fitted
belt with your choice
leather color and buckle for $50.
Proceeds support rvaMORE (trail
access and conservation) and
Richmond Animal League.
OUTDOOR RETAILER SNOW SHOW 2022 /
55
FROM TOP: LAURA DANILEK, COUTESY PHIL HENDERSON
The Daily - January 26, 2022

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