The Daily - January 28, 2022 - 24

COURTESY TITLE NINE
FEATURE
ful companies, " she says. " We need
an alternative option that actually
comes from the community itself. "
Among the brands promoted
Brittany Coleman
wins the Title Nine
Outdoor Pitchfest
in 2021.
often underserved. The Outdoor
Foundation, the charitable arm of
the Outdoor Industry Association,
has created a program called Thrive
Outside that aims to build capacity
toward exposing the residents of
urban neighborhoods to nearby recreational
resources in city parks and
nature areas.
" We've seen a huge increase in
participation in our eight Thrive
communities. It's not only about the
access piece and connecting youth
in underserved communities to
nature, " says Outdoor Foundation
executive director Stephanie Maez.
" It's also about demonstrating that
this collective impact model is effective
in moving the needle in these
outcome areas. "
The Thrive Outside program and
others such as Together Outdoors,
a coalition of strategic partners organized
by the Outdoor Recreation
Roundtable, are working to create an
ecosystem of collaboration that will
bring more of the underrepresented
into the industry. Together Outdoors
director Gerry James works with
company executives and human
resources managers to provide the
education they need to recruit and
retain a diverse workforce. They have
designed a seven-month training
workshop that aims to fill in some
of the cultural gaps that make even
entry-level career placement difficult
24
simply because potential BIPOC
job candidates may not have the
industry exposure or networking
opportunities to even apply. " Our
hope is these folks will absorb this
education and start thinking about
their pipeline, " James says. " You
have to look in nontraditional spaces
like HBCUs (Historically Black
Colleges and Universities). And
even then, not everyone will have a
college degree, but they can still do
a good job. "
It is these points of engagement
that show our willingness to be truly
inclusive. Many companies are
committing their time and financial
resources to achieve worthwhile
progress. But that commitment
could be better demonstrated by
encouraging BIPOC businesses to
grow and positively impact their
own communities.
" There is a great opportunity here
to expand the market reach for ev/
OUTDOOR RETAILER SNOW SHOW 2022
eryone so that outdoor recreationalists
that are seeking a specific
product have more choice to find
a brand that represents them and
their outdoor experience, " says
Bethany Leibowitz, founder of the
Brown Girls Climb Marketplace,
an online retail site that promotes
products and services created by
and for people of color.
The outdoor industry is slowly
but surely expanding to meet the
demand of an emerging BIPOC
customer base. Marketing campaigns
in print and online are
increasingly doing a better job
of representing a broader cross
section of the American public.
However, in order to achieve true
equity, Leibowitz says that people
of color must also be included in
the growth of wealth and influence
in the industry. " All of these efforts
are certainly great but continue to
feed the growth of already success " IF
TITLE NINE, A RELATIVELY SMALL
INDEPENDENT RETAILER, CAN CREATE OPPORTUNITIES
FOR UNDERREPRESENTED
MEMBERS OF OUR COMMUNITY, IMAGINE
WHAT EVEN LARGER COMPANIES COULD DO. "
- LISA GILLIAN. TITLE NINE
on the BGC Marketplace is Alpine
Parrot, a maker of apparel designed
specifically to meet the needs of
plus-sized women. Founder Raquel
Vélez says she aims to build products
that suit the body types that
the outdoor industry frequently ignores. " When
you have clothes that
actually fit you after you've spent so
much of your life learning to cope
with clothes that don't fit you, it's
revolutionary, " she says. " You tell
yourself, wow, I feel confident. I can
be myself. And that's amazing. "
In an industry that caters to the
sizing demands of a very specific
demographic, Alpine Parrot aspires
to carve out its own niche. Vélez
is putting in the effort to create
patterns and styles that will appeal
to an audience of buyers who do
not have the typical thin-waisted,
narrow-hipped, long-legged female
form. " We're focused on people of
large size and people of color. But
that means we need to think more
deeply than simply what is the
norm and redefine what our normal
is, " she says. " So that means I have
to spend extra time measuring people,
putting prototypes on people,
taking measurements, looking at
what works, what doesn't work. "
Through her efforts, Vélez can
help grow the outdoor industry
so that it includes many who are
underrepresented. And in doing
so, she and other small business
owners like her are redefining an
outdoor industry that is diverse
and equitable. By creating goods
and services that address the specific
needs of the emerging market,
these BIPOC entrepreneurs
can be assured that it will also be
inclusive. But in addition to DEI
training and outreach programs,
our industry must also be prepared
to make worthwhile investments
of cold hard cash to support their
long-term success. " If this industry
wants to help me out, give me
some money, " Vélez says. " I have
the designs. I know how to build a
team. I know how to build products.
I just need money. "

The Daily - January 28, 2022

Table of Contents for the Digital Edition of The Daily - January 28, 2022

The Daily - January 28, 2022 - Cover1
The Daily - January 28, 2022 - Cover2
The Daily - January 28, 2022 - 1
The Daily - January 28, 2022 - 2
The Daily - January 28, 2022 - 3
The Daily - January 28, 2022 - 4
The Daily - January 28, 2022 - 5
The Daily - January 28, 2022 - 6
The Daily - January 28, 2022 - 7
The Daily - January 28, 2022 - 8
The Daily - January 28, 2022 - 9
The Daily - January 28, 2022 - 10
The Daily - January 28, 2022 - 11
The Daily - January 28, 2022 - 12
The Daily - January 28, 2022 - 13
The Daily - January 28, 2022 - 14
The Daily - January 28, 2022 - 15
The Daily - January 28, 2022 - 16
The Daily - January 28, 2022 - 17
The Daily - January 28, 2022 - 18
The Daily - January 28, 2022 - 19
The Daily - January 28, 2022 - 20
The Daily - January 28, 2022 - 21
The Daily - January 28, 2022 - 22
The Daily - January 28, 2022 - 23
The Daily - January 28, 2022 - 24
The Daily - January 28, 2022 - 25
The Daily - January 28, 2022 - 26
The Daily - January 28, 2022 - 27
The Daily - January 28, 2022 - 28
The Daily - January 28, 2022 - 29
The Daily - January 28, 2022 - 30
The Daily - January 28, 2022 - 31
The Daily - January 28, 2022 - 32
The Daily - January 28, 2022 - 33
The Daily - January 28, 2022 - 34
The Daily - January 28, 2022 - 35
The Daily - January 28, 2022 - 36
The Daily - January 28, 2022 - 37
The Daily - January 28, 2022 - 38
The Daily - January 28, 2022 - 39
The Daily - January 28, 2022 - 40
The Daily - January 28, 2022 - 41
The Daily - January 28, 2022 - 42
The Daily - January 28, 2022 - 43
The Daily - January 28, 2022 - 44
The Daily - January 28, 2022 - 45
The Daily - January 28, 2022 - 46
The Daily - January 28, 2022 - 47
The Daily - January 28, 2022 - 48
The Daily - January 28, 2022 - 49
The Daily - January 28, 2022 - 50
The Daily - January 28, 2022 - 51
The Daily - January 28, 2022 - 52
The Daily - January 28, 2022 - 53
The Daily - January 28, 2022 - 54
The Daily - January 28, 2022 - 55
The Daily - January 28, 2022 - 56
The Daily - January 28, 2022 - 57
The Daily - January 28, 2022 - 58
The Daily - January 28, 2022 - 59
The Daily - January 28, 2022 - 60
The Daily - January 28, 2022 - 61
The Daily - January 28, 2022 - 62
The Daily - January 28, 2022 - 63
The Daily - January 28, 2022 - 64
The Daily - January 28, 2022 - Cover3
The Daily - January 28, 2022 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com