The Daily - January 28, 2022 - 42

Ideas
S K I T A L K
A Decade
of Sick Skis
Ski Talk runs down its list of the planks that
changed the way we enjoyed the slopes over
the past 10 years. By Phil Pugliese
IT'S TIME TO REFLECT ON THE
game-changing skis that were
introduced between 2011 and now.
We say " introduced " because we
want to recognize the skis that
were all new and not carried over
from the previous decade.
BLIZZARD BONAFIDE
AND BLACK PEARL
When Arne Backstrom came up
with Flipcore on the way back
from a surfi ng trip, everything
changed for Blizzard. At the time,
Blizzard had just been purchased
by the Tecnica Group, which
was looking for a ski to market
with Tecnica boots and a factory
to produce Nordica skis. The
brand took a chance with a (very
intelligent) athlete's construction
design. The result: two skis that
very well may have defi ned the
past decade.
The Bonafi de immediately
catapulted itself to the top spot
as the reference ski in the 98-100
category and stayed there for
pretty much the whole decade,
with only minor evolutionary
changes along the way. The Black
Pearl defi ed the status quo in
marketing with its purple bull
and accessible performance. It
basically sucker punched the
industry to command her place
as the queen of women's skis and
became the best-selling ski-not
just women's ski-for years. This
is why we also billed it as one of
the Most Pioneering Women's Skis
of All Time.
HEAD IRALLY AND
SUPER JOY
The Head Supershapes date back
to the previous decade, but none
had a cult following like the iRally,
which wasn't introduced until
2015. It was this 76mm iRally
that made the biggest splash and
showed the skiing world what the
Supershapes were all about. The
iRally bridged the gap between
the narrower iMagnum and wider
iTitan, bringing the Supershapes
into the mainstream.
While Graphene was the
material used to promote the
Super Joy, it was actual on-snow
performance that separated the
ski from other off erings. The Joy
collection was one of the very
few women's lines that was not
derived from a men's or unisex
counterpart but instead was
designed from the ground up
specifi cally for women. The Super
Joy was the carving ski that
women who didn't think they
wanted a carving ski went out
and bought.
Blizzard's Black Pearl
changed the attitude
of women's skis
NORDICA ENFORCER
AND SANTA ANA
The Nordica Enforcer (100) and
its sister the Santa Ana (100) did
their damnedest to wrestle the title
of " skis that all others are judged
against " from their in-house cousins,
the Bonafi de and Black Pearl. For
years, Nordica tried to retire the
original-generation Enforcer and
Nemesis-but they just wouldn't
die; retailers kept ordering them.
Nordica removed them from the
line for a season, allowing this new
brother-sister combo to rise to the
top. Their shape and playfulness
42
/ OUTDOOR RETAILER SNOW SHOW 2022
LFET TO RIGHT: COURTESY BLIZZARRD, COURTESY NORDICA

The Daily - January 28, 2022

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