The Daily - January 28, 2022 - 50

Snow Show 2022
SHOW INFO
Members of OIA's Trade Advisory
Council (OIATAC) meet regularly
to provide advice and guidance on
new initiatives to help the bottom
line of outdoor companies and to
collaborate and exchange new ideas
and best practices as they navigate
tariffs, supply-chain disruptions,
shipping costs, and other challenges
to their businesses. Join us for a
conversation with OIA, OIA's outside
trade counsels from Sorini Samet &
Associates, and members of OIATAC
on the latest federal trade updates,
challenges to outdoor supply
chains, and how OIA members are
responding. This is your chance to
ask us anything on trade and how it
impacts your business.
OIA Industry Lunch: Historic
Investments in Climate Change,
New Opportunities for Environmental
Justice
1-2 p.m., MR400s
With the recent passage of the Build
Back Better plan, the United States
has responded to the outdoor industry's
call to make historic investments
to combat climate change, which is
a major threat to the outdoors, our
com munities, and the outdoor recreation
economy. These funds are committed
to build resilience, promote
natural climate solutions, support a
Civilian Climate Corps, and accelerate
the transition to renewable
energy. It is imperative that the
implementation of Build Back Better
also addresses two other related
threats to our industry: the disproportionate
impact climate change
has on minority and marginalized
communities and the need to ensure
that the outdoors are open, safe,
and accessible to all peoplee. Join
us for an informative discussion with
key stakeholders, industry leaders,
and representatives from Washington,
D.C., on how combating climate
change, prioritizing climate action,
and ensuring more diversity, equity,
and inclusion in the outdoors are
intertwined and how you and your
business can play a key role in the
future of an equitable and healthy
outdoors.
The Daily's own
Aleta Burchyski
scores affogato
for the crew.
Affogato Happy Hour
3:30-4 p.m., Venture Out
Join Summit Coffee in Venture Out
for Affogato Happy Hour every day
from 3:30-4 p.m. Summit will pair
its award-winning espresso with
delicious, dairy-free, 100% vegan
soft-serve ice cream from Summit's
friends at Oatly. P.S.-It's FREE
BOOTH HAPPENINGS
Lilo Water Station Refill
9 a.m., 39000-UL
Join Lilo and the Plastic Impact Alliance
by not using plastic single-use
water bottles and utensils at the
Show. Stop by for your free water
bottle (while supplies last) and/
or refill your own bottle at the Lilo
Fresh Water Station.
Lilo Custom Belts & Leather
Jewelry Sale
10 a.m., 39000-UL
Lilo is selling a limited number of
custom leather belts and cool snowsports
jewelry. Get a custom-fitted
belt with your choice of leather color
and buckle for $50. Proceeds support
rvaMORE (trail access and conservation)
and Richmond Animal League.
Don't miss
Deso's Hi-Pile
Sherpa Sale.
Quivers Lunchtime Demo Hour
12:30 p.m., 31036-UL
Join Quivers at its booth for an
inside look at how its software works
at the Lunchtime Demo Hour. Quivers
will be holding a walkthrough of
its software, show you the ins and
outs of how it works, and answer any
questions or comments. You don't
want to miss this royal treatment.
Learn how to set up your website
with your retail network for Buy Online
Pick-Up In-Store (BOPIS), Dealer
Locator, Ship-to-Store, Two-Way
Drop shipping, and much more.
Deso's Hi-Pile Sherpa Sale
2 p.m., VO-327
Undoubtedly the coziest sale at OR,
Deso is introducing two new Hi-Pile
Sherpa Fleece garments to the
lineup with a price that'll make you
want to bundle up.
Downlite's Bourbon Whiskey Tasting
4 p.m., 53008-UL
Enter to win Downlite premium
down pillows and duvet set! There
will be a drawing at noon. While you
are there, enjoy a tasty sip of crafted
regional whiskeys.
50
/ OUTDOOR RETAILER SNOW SHOW 2022
FROM TOP: LAUREN DANILEK, STEPHEN BOHANNON

The Daily - January 28, 2022

Table of Contents for the Digital Edition of The Daily - January 28, 2022

The Daily - January 28, 2022 - Cover1
The Daily - January 28, 2022 - Cover2
The Daily - January 28, 2022 - 1
The Daily - January 28, 2022 - 2
The Daily - January 28, 2022 - 3
The Daily - January 28, 2022 - 4
The Daily - January 28, 2022 - 5
The Daily - January 28, 2022 - 6
The Daily - January 28, 2022 - 7
The Daily - January 28, 2022 - 8
The Daily - January 28, 2022 - 9
The Daily - January 28, 2022 - 10
The Daily - January 28, 2022 - 11
The Daily - January 28, 2022 - 12
The Daily - January 28, 2022 - 13
The Daily - January 28, 2022 - 14
The Daily - January 28, 2022 - 15
The Daily - January 28, 2022 - 16
The Daily - January 28, 2022 - 17
The Daily - January 28, 2022 - 18
The Daily - January 28, 2022 - 19
The Daily - January 28, 2022 - 20
The Daily - January 28, 2022 - 21
The Daily - January 28, 2022 - 22
The Daily - January 28, 2022 - 23
The Daily - January 28, 2022 - 24
The Daily - January 28, 2022 - 25
The Daily - January 28, 2022 - 26
The Daily - January 28, 2022 - 27
The Daily - January 28, 2022 - 28
The Daily - January 28, 2022 - 29
The Daily - January 28, 2022 - 30
The Daily - January 28, 2022 - 31
The Daily - January 28, 2022 - 32
The Daily - January 28, 2022 - 33
The Daily - January 28, 2022 - 34
The Daily - January 28, 2022 - 35
The Daily - January 28, 2022 - 36
The Daily - January 28, 2022 - 37
The Daily - January 28, 2022 - 38
The Daily - January 28, 2022 - 39
The Daily - January 28, 2022 - 40
The Daily - January 28, 2022 - 41
The Daily - January 28, 2022 - 42
The Daily - January 28, 2022 - 43
The Daily - January 28, 2022 - 44
The Daily - January 28, 2022 - 45
The Daily - January 28, 2022 - 46
The Daily - January 28, 2022 - 47
The Daily - January 28, 2022 - 48
The Daily - January 28, 2022 - 49
The Daily - January 28, 2022 - 50
The Daily - January 28, 2022 - 51
The Daily - January 28, 2022 - 52
The Daily - January 28, 2022 - 53
The Daily - January 28, 2022 - 54
The Daily - January 28, 2022 - 55
The Daily - January 28, 2022 - 56
The Daily - January 28, 2022 - 57
The Daily - January 28, 2022 - 58
The Daily - January 28, 2022 - 59
The Daily - January 28, 2022 - 60
The Daily - January 28, 2022 - 61
The Daily - January 28, 2022 - 62
The Daily - January 28, 2022 - 63
The Daily - January 28, 2022 - 64
The Daily - January 28, 2022 - Cover3
The Daily - January 28, 2022 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com