The Daily - January 28, 2022 - 54

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F R O M T H E F L O O R
Weston's Leo Tsuo thinks
brands need to be responsible
for backcountry
safety education.
Here are insights and advice
from key players in both resort and
backcountry spaces to consider.
LEO TSUO, OWNER,
WESTON BACKCOUNTRY
How can gear brands support
new backcountry travelers?
Brands, especially those with a
bigger focus on the backcountry
segment, must recognize that they
shape how people approach the
backcountry. Normalize safety
in your marketing content-for
example, show people riding
with a pack, practicing beacon
checks, or pulling out a probe and
shovel. Too often, brands show
people riding in the backcountry
without the necessary safety gear,
which normalizes not having it.
You can also provide easy links
to introductory backcountry prep
on product tags and your website.
Create blog posts and do free seminars
to share the knowledge and
educational path.
Backcountry to the Future
The great migration out of the resort is underway. Here's how we can
all help keep it safe out there. By Dani Reyes-Acosta
OVERPARKED MOUNTAIN PASSES.
Doggie bags littering trailheads.
More people dropping in than
submitting avalanche observations.
Surly locals muttering
at out-of-state vans parked at
their favorite spot. A staggering
amount of accidents in the
outdoors. What do all these
things have in common? They're
54
all symptoms of the burgeoning
resort-to-backcountry migration.
When the climbing industry
realized what was happening with
the movement from gym to crag,
it was already too late: Human
impact on the outdoors plus tension
and unawareness of etiquette
between established and new
climbers created friction within
/ OUTDOOR RETAILER SNOW SHOW 2022
and beyond the climbing community.
This
same phenomenon-new
recreationists in the backcountry-stands
to threaten sidecountry
access, create greater tension between
new and practiced travelers,
and increase avalanche accidents if
the snowsports industry, as a whole,
doesn't establish a path forward.
What are some initiatives that
have been really successful with
your audiences?
Recently, the heavy influx of new
entrants to the backcountry has
shined a light on one of the biggest
challenges with backcountry riding:
having partners. So this year,
Weston has focused on creating
on-snow opportunities for riders to
meet new partners. From meetups
and Beacon Bashes and Splitfests
throughout the country, these
events have been very successful
with our audiences. If other brands
want to support us, we would
welcome them. Just reach out, and
let's build a better backcountry
community together.
KARI BRANDT, SKI PATROL
DIRECTOR AT DIAMOND
PEAK SKI RESORT
LAUREN DANILEK

The Daily - January 28, 2022

Table of Contents for the Digital Edition of The Daily - January 28, 2022

The Daily - January 28, 2022 - Cover1
The Daily - January 28, 2022 - Cover2
The Daily - January 28, 2022 - 1
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The Daily - January 28, 2022 - 3
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The Daily - January 28, 2022 - 5
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The Daily - January 28, 2022 - 54
The Daily - January 28, 2022 - 55
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The Daily - January 28, 2022 - 64
The Daily - January 28, 2022 - Cover3
The Daily - January 28, 2022 - Cover4
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