The Daily - January 28, 2022 - 57

Market State
OIA research points to continued growth
and diversification in the coming year.
By Hudson Lindenberger
WHILE THE ONGOING SUPPLYchain
issues continue to cause
headaches, the overall health of
the outdoor market is good. That
was the message of a taped presentation
from Kelly Davis, the
director of research for the OIA,
during the annual OIA Industry
Lunch on Tuesday. While a positive
Covid test kept Davis from
attending in person, she still
treated attendees to a deep dive
into a wide array of data.
In 2020, the latest data that Davis
had, the outdoor industry found
that 160.7 million Americans ages
six and up participated in at least
OIA's Industry
Lunch
one outdoor activity-driven by
Covid, that was 7.1 million more
than in 2019 and continued the
upward trend shown since 2013.
The four most popular outdoor activities
(hiking, bicycling, fishing,
and camping) all saw considerable
growth, and data suggests that
these newcomers to the industry
will stay active.
One of the critical ingredients
to continuing these positive
trends is an enduring focus on
inclusivity. That's because projections
show that the United States
population will only continue to
diversify over the next few decades
as BIPOC populations continue
to increase. The proof Davis
offered was that the demographic
breakdown of today's 18 and
under population-tomorrow's
customers-has no dominant
group but is genuinely diverse.
She also hammered home the
message that retailers who ignore
the 45 and over population do so at
their peril. They have the most discretionary
income and are increasingly
turning to outdoor activities.
Plus, the rapid switch to working
from home has also benefited the
industry, turning " weekend warriors
into weekday warriors. "
The lunch closed out with Davis
highlighting all of the new data
that the OIA has been working to
obtain and share with its members
to help ease the supply chain problems
and equip them for a healthy
future. Things seem to be heading
in the right direction.
ECO-FRIENDLY
FASHION
Made with only recycled,
repurposed, and sustainable
components, the Recycled
Planet's fashion-forward
clothing means you can do
good by looking good.
Launched less than a year ago,
the Recycled Planet has taken
the idea of sustainable outdoor
gear to a whole new level.
By creating fashion-forward
clothing with high functionality,
the company is fulfilling a
mission close to founder Steve
Weisbuch's heart. " It's time that
the fashion industry realizes it
needs to make products that
are environmentally sound and
will contribute to the future
health of our planet, " he says.
Made using recycled ( " rescued " )
down and Repreve insulation
created from recycled
plastic bottles, the Recycled
Planet clothing is " Montcler on
the outside and Patagonia on
the inside, " according to Weisbuch.
To stay true to its commitment
to helping the planet,
the company donates 5% of its
net profits to Save the Polar
Bears and works with numerous
other environmental nonprofits.
A self-professed child of the
'60s, Weisbuch was heading toward
retirement after a career
selling men's outerwear when
he decided to take another
plunge into the industry. Using
his previous contacts, he has
been able to get his product
line in several national retailers
and came to the show to increase
his exposure and spread
his message. " We only have
one planet, so let's stop screwing
it up just to look good, " he
says. -H.L.
OUTDOOR RETAILER SNOW SHOW 2022 /
57
LAUREN DANILEK

The Daily - January 28, 2022

Table of Contents for the Digital Edition of The Daily - January 28, 2022

The Daily - January 28, 2022 - Cover1
The Daily - January 28, 2022 - Cover2
The Daily - January 28, 2022 - 1
The Daily - January 28, 2022 - 2
The Daily - January 28, 2022 - 3
The Daily - January 28, 2022 - 4
The Daily - January 28, 2022 - 5
The Daily - January 28, 2022 - 6
The Daily - January 28, 2022 - 7
The Daily - January 28, 2022 - 8
The Daily - January 28, 2022 - 9
The Daily - January 28, 2022 - 10
The Daily - January 28, 2022 - 11
The Daily - January 28, 2022 - 12
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The Daily - January 28, 2022 - 14
The Daily - January 28, 2022 - 15
The Daily - January 28, 2022 - 16
The Daily - January 28, 2022 - 17
The Daily - January 28, 2022 - 18
The Daily - January 28, 2022 - 19
The Daily - January 28, 2022 - 20
The Daily - January 28, 2022 - 21
The Daily - January 28, 2022 - 22
The Daily - January 28, 2022 - 23
The Daily - January 28, 2022 - 24
The Daily - January 28, 2022 - 25
The Daily - January 28, 2022 - 26
The Daily - January 28, 2022 - 27
The Daily - January 28, 2022 - 28
The Daily - January 28, 2022 - 29
The Daily - January 28, 2022 - 30
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The Daily - January 28, 2022 - 33
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The Daily - January 28, 2022 - 35
The Daily - January 28, 2022 - 36
The Daily - January 28, 2022 - 37
The Daily - January 28, 2022 - 38
The Daily - January 28, 2022 - 39
The Daily - January 28, 2022 - 40
The Daily - January 28, 2022 - 41
The Daily - January 28, 2022 - 42
The Daily - January 28, 2022 - 43
The Daily - January 28, 2022 - 44
The Daily - January 28, 2022 - 45
The Daily - January 28, 2022 - 46
The Daily - January 28, 2022 - 47
The Daily - January 28, 2022 - 48
The Daily - January 28, 2022 - 49
The Daily - January 28, 2022 - 50
The Daily - January 28, 2022 - 51
The Daily - January 28, 2022 - 52
The Daily - January 28, 2022 - 53
The Daily - January 28, 2022 - 54
The Daily - January 28, 2022 - 55
The Daily - January 28, 2022 - 56
The Daily - January 28, 2022 - 57
The Daily - January 28, 2022 - 58
The Daily - January 28, 2022 - 59
The Daily - January 28, 2022 - 60
The Daily - January 28, 2022 - 61
The Daily - January 28, 2022 - 62
The Daily - January 28, 2022 - 63
The Daily - January 28, 2022 - 64
The Daily - January 28, 2022 - Cover3
The Daily - January 28, 2022 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
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https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com