The Daily - January 28, 2022 - 6

First Words
T H E D A I L Y
Our Lifeblood
The outdoor industry's innovation goes far beyond cool new gear.
LAST NIGHT, WE CAME TOGETHER
to praise the innovators of this
industry at the fourth annual Outdoor
Retailer Innovation Awards.
It's no shocker to declare that
innovation is the lifeblood of the
outdoor industry. After all, we did
not begin as an industry so much
as a dedicated group of adventurers
looking for better ways to reach
our summits or immerse ourselves
deeper in the natural world-a
world others saw as overwhelming.
Climbers like Yvon Chouinard and
Royal Robbins used actual nuts
and bolts as protection before they
began to machine parts to better
suit their needs. Apparel makers
developed fabrics that could withstand
awful weather-then sought
sustainable materials when they
6
realized that the very clothes we
were wearing were contributing to
the deterioration of the places we
love. We created mountain-bike
shocks so that we could better
adapt to riding trails. Camelbak
developed a better way to drink
water on the go. Martin Keen
built a better shoe to use as a river
guide. The incomparable Shane
McConkey taught us to build skis
more like surfboards, with rocker
to float in powder. Today, I met
engineers who were at the Show
looking for solutions from the
outdoor industry to use for a new
space station. The list goes on.
Innovation is also the lifeblood
of Outdoor Retailer. You see it
every time you come to the Show
at booths of established brands
/ OUTDOOR RETAILER SNOW SHOW 2022
and newcomers. During the 20
years that I have been coming to
the Show, I have seen small brands
like Cloudveil, Keen, and Cotopaxi
grow into influencers who shift
the products we use and the way
we engage with the larger community.
Small up-and-comers like
Noso Patches not only have simple,
smart, sustainable solutions (don't
toss out your old gear, patch it),
they are partnering with advocates
like Black Folks Camp Too
to innovate the way the industry
thinks. Indeed, the innovation in
the outdoor industry is not just
technical-our brands seek to
make a better planet and a more
just society.
The pandemic has worn hard
on all of us. But more people are
finding solace and happiness in
the outdoors than ever before, and
despite supply chain challenges
and concerns about our health and
safety, the outdoor community has
continued to innovate over the past
two years. I believe that this industry
can help this country navigate
the broken place we find ourselves.
This is the most important way we
can continue to innovate, to set an
example for the way commerce,
conservation, and community can
all be part of a better world.
DOUG SCHNITZSPAHN
Editor-in-Chief
CARLO NASISSE

The Daily - January 28, 2022

Table of Contents for the Digital Edition of The Daily - January 28, 2022

The Daily - January 28, 2022 - Cover1
The Daily - January 28, 2022 - Cover2
The Daily - January 28, 2022 - 1
The Daily - January 28, 2022 - 2
The Daily - January 28, 2022 - 3
The Daily - January 28, 2022 - 4
The Daily - January 28, 2022 - 5
The Daily - January 28, 2022 - 6
The Daily - January 28, 2022 - 7
The Daily - January 28, 2022 - 8
The Daily - January 28, 2022 - 9
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The Daily - January 28, 2022 - 19
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The Daily - January 28, 2022 - 64
The Daily - January 28, 2022 - Cover3
The Daily - January 28, 2022 - Cover4
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