The Daily - June 9, 2022 - 50

Bread+Butter
N E W E X H I B I T O R S
Clockwise from top:
Zeiss Sport Optics, Bionica
Footwear, Bass Outdoor, Yantai
IRay Technology Co., Sprints
Fresh Faces
Outdoor Retailer keeps attracting new
brands. Swing by the booths of these fi rsttime
summer Show exhibitors, check out their
products, and give them a warm welcome.
By Cameron Martindell
Bass Outdoor
44069-UL
Bass Outdoor launched in 2021
with a bold mission to democratize
the outdoors by off ering high-value,
no-nonsense footwear, apparel,
and accessories for getting outside.
Because everyone deserves stylish
and high-performance outdoor gear,
Bass Outdoor brings thoughtfully
engineered, common-sense technologies
to its footwear and apparel,
with a straightforward naming
convention that takes the guesswork
out of the buying experience. Customers
know they've found a brand
that understands how they experience
the outdoors, and that they're
getting just what they need to get
out there-and nothing they don't.
ghbass.com/bassoutdoor
Bionica Footwear
47088-UL
The team at Bionica has passion for
the outdoors that inspires everything
they do. They're fueled by a
love for nature, energized by the
challenge of a new trail to conquer,
and invigorated by the soul-cleansing
solitude of a trek in the woods.
Bionica's lightweight, fl exible
footwear brings its customers to
the unexplored corners, well-traversed
paths, and ever-changing
waters of the Earth with technologies
designed to provide comfort in
all conditions. Whether traveling,
striving toward a new personal best,
50
or unwinding in your favorite place
when it's time to come home, do it
in Bionica shoes, because there's so
much more of this world to explore.
bionicafootwear.com
Sprints
33067-UL
Sprints designs fun, lightweight performance
athletic hats and apparel
to help people from all walks of life
sweat in color. Stand out by introducing
high-quality moisture-wicking
fabrics that diff er from the plain
white, gray, and black polyester that
dominates the market today. New
patterns are released every month.
Stop by to see how Sprints has taken
the trail, running, and hiking worlds
by storm by helping outdoor enthusiasts
wear their personality on their
sleeve, er, head. getsprints.com
Yantai IRay
Technology Co., Ltd.
34113-UL
Infi Ray (IRay Technology) is a
branch of Raytron Group (MSCI)
that concentrates on developing
infrared thermal-imaging technologies
with independent intellectual
property rights. Infi Ray is committed
to providing customers across
the globe with professional and
competitive infrared thermal-imaging
products and solutions. The
main products include IRFPA detectors,
thermal-imaging modules,
and terminal thermal cameras and
/ OUTDOOR RETAILER SUMMER 2022
imagers. Infi Ray has 930 intellectual
property projects authorized and
accepted in China, including those
for integrated circuit chips, MEMS
sensors design and manufacture,
Matrix III image algorithms, and
intelligent precise temperature
measurement algorithms. Infi Ray
products are used in industrial
thermography, night vision observation,
AI, machine vision, automatic
driving, security and fi re control,
Internet of Things, and epidemic
prevention and control. infi ray.com
Zeiss Sport Optics
39010-UL
Zeiss manufacturers premium
sports optics products for the outdoor
enthusiast. The newest member
of the Zeiss SF line of binoculars,
the Zeiss SFL (SmartFocus and
Lightweight) provides exceptional
optical performance combined with
a compact and lightweight design.
The new binoculars come in two
models, the Zeiss SFL 8x40 and
10x40. The new Zeiss SFL 40 allows
users to experience nature and
wildlife observation with incredible
ease by combining the advantages
of high-performance binoculars
with the compact design of smaller
binoculars. The Zeiss DTI delivers
detailed images for extremely
reliable species identifi cation in low
light or total darkness. Thanks to
the innovative ErgoControl operating
concept, the Zeiss DTI 3/25
and 3/35 fi ts perfectly in the hand
for intuitive operation while in the
dark or with gloved hands. Zeiss
DTI thermal-imaging cameras are
designed to maximize your time
viewing wildlife. zeiss.com
http://www.bionicafootwear.com http://www.ghbass.com/bassoutdoor http://www.getsprints.com http://www.ray.com http://www.zeiss.com
The Daily - June 9, 2022

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