The Daily - June 9, 2022 - 59

LAUREN DANILEK
Taste of Fresh
1:30-2:30 p.m. Fresh
Swing by Fresh, the curated
space for new brands and discovery,
from 1:30 to 2:30 p.m. to
sample food from Blake's Seed
Based (healthy and delicious
seed and fruit bars), BoboLinks
(naturally fermented beef sticks
made with 100% grass-fed beef),
and LyoFood (freeze-dried and
100% natural outdoor food).
Take the classic
Instagram shot.
Through community investment
and groundbreaking research,
the Outdoor Foundation's Thrive
Outside Initiative works with
partners across the country to
address outdoor equity barriers
and help make the outdoors
accessible for all. The collective
impact model is the foundation
upon which the Thrive Outside
Initiative is built. Collective impact
brings people together-in
a structured way-to achieve
social change. We know that
in order to make real progress
within the outdoor community,
we must utilize a systemic
approach to social impact that
focuses on relationships between
organizations and all community
partners. Collective impact is
defined as a network of community
members, organizations,
and institutions that advance
equity by learning together,
aligning, and integrating their
actions to achieve populationand
systems-level change. Learn
how the Outdoor Foundation
and our Thrive Outside Communities
are working to integrate
the collective impact model to
drive equity and systems change
in the outdoors. Panelists will
share their experiences working
through a collective impact model,
connecting youth and families
from historically marginalized
communities with nature, and
addressing the outdoor equity
barriers that exist in communities.
Moderator: Jacob Fisher,
Outdoor Foundation. Presenters:
Heather Rossetti, manager,
Thrive Outside San Diego at the
San Diego Foundation; Akiima
Price, Akiima Price Consulting,
community liaison at Friends of
Anacostia Park, manager, Thrive
Outside DC at Anacostia Park
and Community Collaborative.
Boosting Your Outdoor
Brand's Social Media ROI
1:30-2:30 p.m. The Camp
Social media is core to any
well-rounded marketing strategy
and is a major brand-building
platform and business driver
for many outdoor brands. This
session will explore how to prove
and improve your social media
ROI. From brand awareness and
web traffic to sales and customer
service, we'll explore the many
ways to put your social strategy
to work. Key takeaways: how to
share your brand story through
strategic content creation; building
diverse and equitable ambassador
teams and evangelists, and
what to pay them; developing a
multifaceted approach to social
advertising; how to measure and
optimize your social media ROI.
Presenter: Melanie Mathos.
Sweat Without the Small
Stuff for Sustainability
1:30-2:30 p.m.
Trend + Design Center
We know everyone sweats, but
what most people don't know
is that the odor that emanates
over time is not due to us.
Microbes, particularly bacteria,
are responsible for those usually
unpleasing volatiles. For our
bodies, the answer is bathing.
For our clothes, it's laundering-
although that can increase energy
use and contribute to faster
disposal. This talk will guide
you through the microscopic
universe of clothing and odor
generation and how controlling
growth can improve sustainability
by reducing odor production,
laundering, and turnover.
Presented by Jason Tetro, host
of the Super Awesome Science
Show, and Polygiene.
State of the Outdoor Market:
Summer 2022
2-3 p.m. MR200s
Join OIA for a presentation on
participation in outdoor activities,
consumer trends in outdoor,
supply chain disruptions, pandemic-to-endemic
outdoor habits,
and consumer perspectives.
Learn what the data is telling
us about supply and demand,
increased diversity across the
participation base, the new consumer
journey into the outdoor
market, and what opportunities
lie ahead of us post-pandemic.
Kelly Davis, director of research
for OIA, will discuss business,
participation, buying behaviors
and social trends and how
they impact the outdoor market.
Expect to walk away from
this session with a clear view
of current activity in the outdoor
market and to know what
the future likely has in store for
outdoor market players over the
next year.
Critical Thinking: A Value Add
or Just Wishful Thinking?
2:30-3:30 p.m.
Trend + Design Center
When it comes to critical thinking,
we often find ourselves
immersed in a system or dynamic
that we did not intend to
be in. We try to provide value
and seem to fall short. We ask
ourselves, how did we get here?
What were the events that led
up to this point? How do we
learn to communicate to those
around us the importance of
" thinking critically " about current
company processes? We
can look at design thinking as a
methodology that is helpful, but
OUTDOOR RETAILER SUMMER 2022 /
59

The Daily - June 9, 2022

Table of Contents for the Digital Edition of The Daily - June 9, 2022

The Daily - June 9, 2022 - CT1
The Daily - June 9, 2022 - CT2
The Daily - June 9, 2022 - Cover1
The Daily - June 9, 2022 - Cover2
The Daily - June 9, 2022 - 1
The Daily - June 9, 2022 - 2
The Daily - June 9, 2022 - 3
The Daily - June 9, 2022 - 4
The Daily - June 9, 2022 - 5
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The Daily - June 9, 2022 - Cover3
The Daily - June 9, 2022 - Cover4
The Daily - June 9, 2022 - CT3
The Daily - June 9, 2022 - CT4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com