The Daily - June 10,2022 - 10

Pulse
S N O W S H O W 2 0 1 9
THE
H E A D L I N E S / P O R T R A I T S
A Force
for Good
At the OIA Industry Breakfast, retail futurist
Doug Stephens shared insights on retail risk
management and how the industry can
protect both profi ts and planet.
By Helen Olsson
THE OIA INDUSTRY BREAKFAST
kicked off a buzzing Outdoor
Retailer Summer 2022 yesterday,
with keynote speaker Doug
Stephens, aka the Retail Prophet,
delivering a talk he crafted specifically
for the Show crowd. Before
Stephens took the stage, Marisa
Nicholson, Emerald senior vice
president and Outdoor Retailer
show director, welcomed attendees
to the Show. " Everything you'll
see here this week was inspired
by people and created by people, "
Nicholson said. " So, it's essential
we use this time to embrace each
other and the intangibles that
come with being face-to-face. "
The big announcement of the
morning-the introduction of Outdoor
Adventure X, a brand-new
consumer outdoor festival taking
place June 2023 at Utah's Snowbasin
resort-was delivered by
Lindsay Hubley, managing partner
at Lodestone Events. Emerald's
Xcelerator division collaborated
with Lodestone to create the
experiential event, which will be
10
staged just prior to next summer's
Show in Salt Lake City. " We've
all seen a surge of new adventurers
and people of all ages excited
about getting outdoors, " Hubley
said. " This event will be fostered in
education and advocacy. It'll also
introduce the basics of responsible
recreation. "
Next, Lise Aangeenbrug, executive
director of Outdoor Industry
Association (OIA), welcomed
show-goers and covered OIA's efforts,
from policy work to research
to addressing issues like inclusion
and climate change. But fi rst,
Aangeenbrug went off -script to
acknowledge the state of our world
right now. " We've all been through
a lot between the pandemic, a
global war, a series of shootings, "
she said. " I just wanted to take a
moment to refl ect on the fact that
we are family and really express to
each other a gratitude, a kindness
and a grace that I think we all
need at this moment. "
Stephens took to the stage for
the breakfast's main event. Using
/ OUTDOOR RETAILER SUMMER 2022
a series of ships as metaphors, he
talked about retail's new era of risk
and the breakage of global supply
chains. Naturally, he started with
Ever Given, the huge container
ship that blocked the Suez Canal in
March. " The root cause of problems
in retail, " he said, " is a myopic
focus of business on the lowest
possible landed cost of product. "
Stephens suggested the path to
rebuilding is to share risk along the
supply chain from raw materials
and production to transportation
and distribution. He suggested
creating a digital ecosystem where
stakeholders pool data for everybody's
mutual benefi t.
Stephens pointed to success
stories in retail like Zara, which
used prototypes in stores to lower
the risk of producing products that
don't sell and end up in the landfi ll.
And on the manufacturing side, he
highlighted denim maker Saitex,
Doug
Stephens
which overhauled its production
to reduce wastewater, recycle heat
and steam, air dry denim, and
even turn effl uent into bricks to
build housing for workers.
He also touched on the importance
of brands truly embracing
their mission statements around
sustainability and social justice.
Rather than a small link in a
website's footer, brands should
follow Patagonia's lead. Its website
is a prime example of honesty and
transparency with consumers.
" They're not trying to hawk a product, "
he said. " They're talking about
the damage their own products do
and the eff orts they're making to
reverse the damage. "
Stephens said the goal is not
simply to do less harm. " Our
businesses need to become a force
for good. A positive force in the
world-for our children, for the
world, and for humanity. "
LAUREN DANILEK

The Daily - June 10,2022

Table of Contents for the Digital Edition of The Daily - June 10,2022

The Daily - June 10,2022 - CT1
The Daily - June 10,2022 - CT2
The Daily - June 10,2022 - Cover1
The Daily - June 10,2022 - Cover2
The Daily - June 10,2022 - 1
The Daily - June 10,2022 - 2
The Daily - June 10,2022 - 3
The Daily - June 10,2022 - 4
The Daily - June 10,2022 - 5
The Daily - June 10,2022 - 6
The Daily - June 10,2022 - 7
The Daily - June 10,2022 - 8
The Daily - June 10,2022 - 9
The Daily - June 10,2022 - 10
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The Daily - June 10,2022 - 12
The Daily - June 10,2022 - 13
The Daily - June 10,2022 - 14
The Daily - June 10,2022 - 15
The Daily - June 10,2022 - 16
The Daily - June 10,2022 - 17
The Daily - June 10,2022 - 18
The Daily - June 10,2022 - 19
The Daily - June 10,2022 - 20
The Daily - June 10,2022 - 21
The Daily - June 10,2022 - 22
The Daily - June 10,2022 - 23
The Daily - June 10,2022 - 24
The Daily - June 10,2022 - 25
The Daily - June 10,2022 - 26
The Daily - June 10,2022 - 27
The Daily - June 10,2022 - 28
The Daily - June 10,2022 - 29
The Daily - June 10,2022 - 30
The Daily - June 10,2022 - 31
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The Daily - June 10,2022 - 33
The Daily - June 10,2022 - 34
The Daily - June 10,2022 - 35
The Daily - June 10,2022 - 36
The Daily - June 10,2022 - 37
The Daily - June 10,2022 - 38
The Daily - June 10,2022 - 39
The Daily - June 10,2022 - 40
The Daily - June 10,2022 - 41
The Daily - June 10,2022 - 42
The Daily - June 10,2022 - 43
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The Daily - June 10,2022 - 46
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The Daily - June 10,2022 - 48
The Daily - June 10,2022 - 49
The Daily - June 10,2022 - 50
The Daily - June 10,2022 - 51
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The Daily - June 10,2022 - 54
The Daily - June 10,2022 - 55
The Daily - June 10,2022 - 56
The Daily - June 10,2022 - 57
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The Daily - June 10,2022 - 60
The Daily - June 10,2022 - 61
The Daily - June 10,2022 - 62
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The Daily - June 10,2022 - 72
The Daily - June 10,2022 - Cover3
The Daily - June 10,2022 - Cover4
The Daily - June 10,2022 - CT3
The Daily - June 10,2022 - CT4
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com