The Daily - June 10,2022 - 58

Outdoor Retailer Summer 2022
THE S CHEDULE
Your Show
Schedule
The Show is far bigger than booths and
beers. It's where the outdoor community
gathers to provide leadership and discuss
and share ideas. Dive into the full schedule
of events, education sessions, and booth
happenings that take place during Outdoor
Retailer Summer 2022.
DAY 2
FRIDAY, JUNE 10
EVENTS AND
EDUCATION
NPD Trend Breakfast: Retail
and Consumer Trends in the
Outdoor Marketplace
7:30-9 a.m. MR200s
Join NPD for a fast-paced,
informative Outdoor Trend
breakfast session. This is a
" must-attend " event for those
interested in understanding
retail trends and sales in outdoor.
This session will provide
an in-depth update on what's
driving consumers and what
they're spending money on. In
today's complex retail environment,
this session is critical
to staying up to date on retail
sales and consumer insights.
Matt Powell and Julia Clark Day
are experts on the marketplace
and will talk about what's selling
and the critical why behind
the buy. If you are looking for
an understanding of current
retail market trends and consumer
dynamics, this session
will give you a bird's-eye view.
RSVP to julia.day@npd.com or
303-402-5611.
overarching conversations that
will influence and reshape how
we explore and experience the
future of the outdoors: finding
new and creative solutions at
the intersection of sustainable
design, prioritizing diversity,
and technological innovation.
This community-driven conversation
will discuss consumers'
needs and product assortments
through a mix of cultural signals
and design trends.
Get Holiday Ready: Why
Summer Is the Perfect
Time to Get a Jumpstart
on Holiday Planning
10-11 a.m. The Camp
Join retail expert Jordan Martindell
for a hands-on, practical
workshop on all things holiday.
In this workshop, Martindell will
walk attendees through tangible
activities and strategies to put
them in the best position heading
into fall. This workshop will
set up retailers for a successful,
well-planned, and profitable fall
and holiday season.
Float your ideas.
Designer Meetup
9-10 a.m. Trend + Design Center
Calling all designers and developers-mix
and mingle with
your creative community while
you sip coffee at the Designer
Meetup.
Get Fueled: Venture
Out Breakie
9-10 a.m. The Ranger Station
at Venture Out
Kick off Day 2 on the right foot:
grab a free breakfast burrito at
the Ranger Station before you
head to morning meetings.
Exploring Together: Designing
for the Future of the Outdoors
10-11 a.m. Trend + Design Center
Join the Fashion Snoops trend
experts as they dive into three
58
/ OUTDOOR RETAILER SUMMER 2022
Your Email Marketing Has
Plateaued and Your Customers
Are Tuning You Out-What's
Next and How Do You Repair
and Grow Customer Retention?
10-11 a.m. MR200s
Your outdoor enthusiast consumer
is likely receiving over 100
emails a day. Are you sending
the same email to your entire
customer database? Since
COVID, U.S. adult shoppers
shifted to email as the preferred
channel for receiving advertisements
and communication. Has
your business kept up with this
shift and trend? Learn how to
easily enrich your customer data
and segment and automatically
engage your prospects and
customers, along with the importance
of establishing and understanding
your metrics. Break
down and easily help determine
your average order value and
your average customer lifetime
and value. Get an overview of
digital best practices and ways
to speak to a prospect like a
prospect and a customer like a
customer, and the importance
of personalized, targeted marketing
for client retention and
increased sales. White-paper
takeaway/download provided to
all education session attendees.
How Outdoor Brands and
Retailers Can Harness the
Power of User-Generated Video
11 a.m.-12 p.m. The Camp
From TikTok becoming the de
facto platform of choice for
Gen Z and Millennials to live
video streaming becoming a
new channel for promotion to
250 million-plus video reviews
already on amazon.com, video
has quickly become the most
influential channel of the customer
shopping journey. Video
is vital to every phase: product
discovery, search, comparison,
information, education, and
conversion. In this session, we'll
discuss how brands and retailers
are using brand- and user-generated
video content (UGVC) to
win online and in-store.
S/S 24 Color in the
Great Outdoors
11 a.m.-12 p.m.
Trend + Design Center
Cultivating a hopeful and positive
mindset has become a powerful
coping mechanism for consumers,
especially in dark times
spurred on by the ongoing political,
environmental, and economic
crises. Care, connection, and
community underpin our colors
for S/S 24. These sensorial shades
open up a window to the future
of color and allow for passage
between our IRL and URL worlds.
Join Coloro as we discuss the new
seasonal forecast and take a longterm
view of color, analyzing how
the tones will impact the outdoor
sector beyond the S/S season.
LAUREN DANILEK
http://www.amazon.com
The Daily - June 10,2022

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