Outdoor Retailer - May 2021 - 12

THE PULSE

READY TO ROLL
The demand for bikes
during the pandemic
caught the cycling industry
by surprise-and it's stilll
scrambling to try to get
everyone riding.

CASE STUDY

Spin Cycle
LOOKING BACK NOW ON 2020, IT'S OBVIOUS THAT CHANGES LIKE REPLACING INDOOR GYM
workouts with mountain bike rides or replacing mass transit commutes with socially distanced spins to the office were obvious. But, as a whole, the bicycle industry-just like almost
every other business-assumed a pandemic would create a sales deficit. And it acted accordingly, slowing, and in some cases even stopping, production. By the time the massive spike
in all things cycling hit, the factories were well behind the curve. In fact, even if the industry
was operating at status quo throughout 2020, the massive increase in pedaling demand still
would've outpaced production.
A year later, and the cycling industry is still trying to keep up. " Last season, we were struggling
to find tires and tubes to keep customers rolling, " says Shawn Gillis, the owner of retail shop
Absolute Bikes in Salida, Colorado. " This year, it's tires, tubes, saddles, grips. Really, I could list
50 things we're struggling to find right now. "

12 OUTDOOR RETAILER

/ May 2021

SLOW ROLL
Indeed, both new and used bikes need parts to
keep operational, and the bike boom has made
the type of basic essentials cycling shops usually
have stocked on the shelves rare commodities.
" Some of the more scarce products in the early
months of COVID-19 were tires and tubes.
COVID-19 created cascading effects across the
industry impacting every manufacturer and
brand, " syas Aaron Chamberlain, marketing
manager for Maxxis Tires, a dominant supplier
of bike tires (both under its own brand, and

Andrew Kornylak

The bike boom has left many manufacturers and retailers in the lurch when it comes to meeting
the demand for everything from new rides to tubes and tires. By Zach White



Outdoor Retailer - May 2021

Table of Contents for the Digital Edition of Outdoor Retailer - May 2021

Outdoor Retailer - May 2021 - Cover1
Outdoor Retailer - May 2021 - Cover2
Outdoor Retailer - May 2021 - 3
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Outdoor Retailer - May 2021 - Cover3
Outdoor Retailer - May 2021 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
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https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
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