Outdoor Retailer - May 2021 - 17

Feature .01
From left: Intrinsic
Provisions, Kristi Mountain
Sports, Tahoe Mountain
Sports, Treads 'N' Threads,
Mountain Sports Flagstaff.

how we made it

The past year has been extremely difficult to navigate, especially for
small business owners. But some outdoor retailers have been able to
adapt their businesses to make it through the pandemic, service a surging outdoor enthusiast base, and grow stronger in the process. Here's
how five shops survived-and even thrived-when the chips were down.
BY DOUG SCHNITZSPAHN

INTRINSIC PROVISIONS
HINGHAM, MASSACHUSETTS

September to January from the same timeframe the year before.

MARK BOLES, OWNER

How did you adapt and thrive over the past
year?
The biggest way we adapted was with e-commerce. We had always intended to be solely
a brick-and-mortar shop, but COVID-19
taught us that wasn't possible. People were
okay coming into the store but wanted to be
able to shop inventory online. They wanted
to know that we had exactly what they wanted before they came in, and really the only
way to do that was via e-commerce.
What surprised you over the past year?
I suppose it shouldn't be a surprise, but it was
without a doubt how many customers went
above and beyond to support us and other
small businesses. When we were closed, we
had customers buying $1,000 gift cards. And
when we reopened, we doubled sales from

What was your biggest challenge?
Our biggest challenge was available inventory and then, of course, five months with
zero revenue.
How are you changing your business moving forward?
We're seeing how much more we can do with
e-commerce because one of our greatest discoveries was how much our story resonated
with people all over the country. We underestimated how much greater our footprint could
be, but we fully understand that our store(s)
are where the culture begins.

KRISTI MOUNTAIN SPORTS
ALAMOSA, COLORADO

RALEIGH BURT, BUSINESS DEVELOPMENT
MANAGER

How did you adapt and thrive over the
past year?
We created dynamic policies and practices that evolved with the pandemic-and
worked our asses off. As we learned more
about the transmission of COVID-19 and local rules and restrictions began to stabilize,
we began allowing more customers in the
shop (masks required and social distancing
encouraged) while still maintaining strict
cleaning and sanitation protocols throughout the day. To this point, none of our staff
members have contracted the virus (knock
on wood). Our biggest asset was having inventory to sell in 2020. Our buyers identified
the uptick in demand for summer products
early on and were able to secure more inventory than normal before vendors' warehouses were cleaned out. We did not cancel or delay our preseason orders like other shops did,
which meant when the lockdowns ended, we
were fully stocked and ready to sell outdoor
gear to hungry customers.

May 2021 / OUTDOOR RETAILER 17


https://www.intrinsicprovisions.com/ https://www.kristimountainsports.com/

Outdoor Retailer - May 2021

Table of Contents for the Digital Edition of Outdoor Retailer - May 2021

Outdoor Retailer - May 2021 - Cover1
Outdoor Retailer - May 2021 - Cover2
Outdoor Retailer - May 2021 - 3
Outdoor Retailer - May 2021 - 4
Outdoor Retailer - May 2021 - 5
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Outdoor Retailer - May 2021 - Cover3
Outdoor Retailer - May 2021 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com