Outdoor Retailer - May 2021 - 18

Feature .01

TAHOE MOUNTAIN SPORTS
TRUCKEE, CALIFORNIA
DAVID POLIVY, OWNER

Tahoe Mountain
Sports chased
down inventory.

What surprised you over the past year?
Everything. Nothing we predicted was correct. In April, we expected sales to tank
through the rest of the summer, assuming
people would be afraid to travel. We were
wrong. Once the initial lockdowns ended,
hoards of people fled the metro cities and
came to visit those of us in rural areas. Our
sales skyrocketed. In October, we were considering canceling our alpine ski and snowboard
hardgoods orders anticipating a significant
downturn in demand for lift-accessed winter
sports. Again, we were wrong.
What was your biggest challenge?
Staffing, customers, and surprise government
mandates. We burned out a lot of good staff
members over the last year. Working retail during the pandemic has not been fun; unfortunately, some of our long-time staff members decided to make a career change. Providing great
customer service is tough enough in normal
conditions, but when you're trying to feel out
a person's sensitivity to COVID-19 while also
trying to guide them through the buying process, it becomes much more difficult. We live in
a diverse area where our customers (and staff
members) have a wide variety of beliefs and
opinions that span the ideological spectrum.
When a customer walked in the door, you had
no idea whether they were going to be paranoid
about the virus or apathetic. This required a
very dynamic and customized interaction with
each customer who came in the store.
How are you changing your business
moving forward?

18 OUTDOOR RETAILER

/ May 2021

How did you adapt and thrive over the
past year?
Adaptation over the past year has really been
an iterative process. Keeping up with all the local regulations, state regulations, staff comfort
levels, customer comfort levels, and inventory
shortages have made adaptation the key word.
Really, it's just been constant communication with our staff and making sure we are all
on the same page. Lots more staff meetings,
Zoom clinics, and virtual buying has really
moved us forward.
We have been thriving by chasing down
any inventory we can and getting it in here as
quickly as we can.
What surprised you over the past year?
The biggest surprise has been the increase in
business at such drastic and significant levels. Doubling and tripling of sales goals on a

Kristi Mountain
Sports saw no
slowdown in its
ski and
snowboard
business.

monthly basis is exciting and exhausting all at
the same time.
What was your biggest challenge?
Inventory. It's been hard to get a clear picture
from the vendors on what we are going to get
based on preseasons but also what's available moving forward. It would have been
nice if some vendors would have shifted their
available inventory to their wholesale channel rather than keeping it for their own DTC
purposes, as that really would have catapulted
specialty retailers to the forefront and encouraged people to shop more locally than online
(but, alas, that would be too easy). We have
really been chasing inventory now for the past
year and it takes a ton more time and effort to
scour vendor B2Bs to find any available inventory. The other huge challenge has been with
staffing and, while I am lucky to have amazing
employees, we have basically 0% unemployment in our community and staffing up for the
summer is a big challenge.
How are you changing your business
moving forward?
We will certainly be keeping all our appointment making (bootfitting, private shopping,
etc), we will be more aggressive in order writing and managing our on order inventory, and
we will be expanding our physical store to accommodate the increased rental business we
are seeing (primarily in the winter).

Previous spread (left to right): Courtesy Intrinsic Provisions, courtesy Kristi Mountain Sports, courtesyTahoe Mountain Sports, courtesy Treads 'N' Threads, courtesy Mountain Sports Flagstaff. This page: courtesy Tahoe Mountain Sports, courtesy Kristi Mountain Sports

In October 2020, we closed for a week and
paid the staff to catch their breath before transitioning to a winter shop. It was a long summer and everyone deserved a break. That was
the first time we'd ever closed the shop for a
week. I think we're going to keep that around
moving forward.


https://www.tahoemountainsports.com/

Outdoor Retailer - May 2021

Table of Contents for the Digital Edition of Outdoor Retailer - May 2021

Outdoor Retailer - May 2021 - Cover1
Outdoor Retailer - May 2021 - Cover2
Outdoor Retailer - May 2021 - 3
Outdoor Retailer - May 2021 - 4
Outdoor Retailer - May 2021 - 5
Outdoor Retailer - May 2021 - 6
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Outdoor Retailer - May 2021 - 35
Outdoor Retailer - May 2021 - 36
Outdoor Retailer - May 2021 - 37
Outdoor Retailer - May 2021 - 38
Outdoor Retailer - May 2021 - 39
Outdoor Retailer - May 2021 - Cover3
Outdoor Retailer - May 2021 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com