Outdoor Retailer - May 2021 - 3

Contents: Departments + Features
6 THE PULSE

MAY 2021
Issue
No.18

7 HEADLINES

The Conservation Alliance sets records with new
grants; Digital Market gives all brands the benefits
of its powerful sales and merchandising platform;
Expedition Reclamation champions historically
underrepresented women in the outdoors.

10 BIG PICTURE

The thrill of being back live and in-person will
help the outdoor industry lead the charge when it
comes to economic recovery in the U.S.

11 RETAIL 101

Take note of these seven hiring-cycle tips to keep
your bench strong and your customers happy.

12 CASE STUDY

P.

The bike boom has left manufacturers and retailers
in the lurch when it comes to meeting the demand
for everything from new rides to tubes and tires.
Here's an inside look at where the industry stands.

17

ON THE COVER:

Riding during the winter
months along the California
coast is the ideal socially
distanced activity with balmy
weather and beautiful views.

HOW WE MADE IT

The past year has been extremely difficult
to navigate, but some outdoor retailers have
been able to adapt their businesses to survive
the pandemic, service their customers, and
grow stronger.

Photos: (clockwise from top) courtesy Tahoe Mountain Sports, Marv Watson, Andrew Kornylak

P.

26

Photograph by
Scott Martin
Inset photo courtesy
Tahoe Mountain Sports

P.

30

14 IDEAS
15 THE WEEKLY CHAT

Sexual harassment is a pervasive problem in the
outdoor industry. This organization helps prevent
it and build a better environment in the workplace.

16 THE SUMMER SHOW

Registration for Outdoor Retailer Summer is officially open. Here's everything you need to know
about how to attend and stay safe.

20 BREAD + BUTTER
21 GEAR GALLERY

Peruse pages of new products available now and
coming soon from outdoor brands.

26 HOT PICKS

Hillsound, Nemo, Mountainsmith, and POC
wowed our gear editor with these sizzlers.

PLUS

30 THE VIEW

Behold the action photography of Marv Watson.

36 FIELD NOTES

Once-maligned Trinidad, Colorado, is embracing
the sustainable promise of gravel cycling.

37 #SHOPLIFE

In the aftermath of a tragedy, Neptune Mountaineering found strong ties in its community.

38 BACKSTORY

See Iceland's new volcano-in virtual reality.

May 2021 / OUTDOOR RETAILER 3



Outdoor Retailer - May 2021

Table of Contents for the Digital Edition of Outdoor Retailer - May 2021

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https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
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https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
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https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
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https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com