Outdoor Retailer - May 2021 - 32

THE VIEW / Photography by Marv Watson

AS A PHOTO EDITOR AND PHOTOGRAPHY
manager at Red Bull from 2008 to 2021,
Marv Watson has seen the best athletes in
the world paired up with the best shooters
on the planet. He also saw a lot of changes in
the way professional photographers make
a living and in the way we consumers of rad
images get our fix.
" Since I started with Red Bull in 2008,
there have been a lot of changes in the industry, " he says. " The most obvious, largest one-the game-changer-is Instagram.
I don't think anyone could have predicted
that the predominant method of showcasing one's portfolio would turn out to be a mobile app where the images show up about
three inches in height. Over the last few

32 OUTDOOR RETAILER

/ May 2021

years, I would frequently receive communications from photographers, or recommendations from colleagues, where the only
portfolio link was an Instagram handle. "
But the English photographer and dad,
who lives in Los Angeles, still thinks some
old-school ways are best. " I still feel that
you need a website to showcase your work, "
Watson says. " Indeed, I tend to take creators
less seriously if Instagram is their only portfolio. " But that does not mean he doesn't
respect the power of the social media leviathan. " While there are a lot of negative
things that go with the Instagram world,
there are still many positives, " he says. " In
the outdoor sphere, I've seen creators like
Keith Ladzinski and Jimmy Chin abso-

lutely blow up on Instagram. They have
literally millions of followers, and they're
bringing what was kind of niche content to
the masses. Their work used to be the domain of climbing magazines and National
Geographic; while, of course, that's still the
case, it's amazing to see such huge numbers
of people reacting to their work. "
Watson's own work chronicles more than
a decade of athletes pushing the boundaries
and behind-the-scenes shots of photographers evolving and finding new heights with
them. Unfortunately, his tenure at Red Bull
came to an end when he was laid off this year
after the company underwent a big restructuring. The good news is he's working freelance and for hire. -Doug Schnitzspahn


https://www.mrvphotography.com/

Outdoor Retailer - May 2021

Table of Contents for the Digital Edition of Outdoor Retailer - May 2021

Outdoor Retailer - May 2021 - Cover1
Outdoor Retailer - May 2021 - Cover2
Outdoor Retailer - May 2021 - 3
Outdoor Retailer - May 2021 - 4
Outdoor Retailer - May 2021 - 5
Outdoor Retailer - May 2021 - 6
Outdoor Retailer - May 2021 - 7
Outdoor Retailer - May 2021 - 8
Outdoor Retailer - May 2021 - 9
Outdoor Retailer - May 2021 - 10
Outdoor Retailer - May 2021 - 11
Outdoor Retailer - May 2021 - 12
Outdoor Retailer - May 2021 - 13
Outdoor Retailer - May 2021 - 14
Outdoor Retailer - May 2021 - 15
Outdoor Retailer - May 2021 - 16
Outdoor Retailer - May 2021 - 17
Outdoor Retailer - May 2021 - 18
Outdoor Retailer - May 2021 - 19
Outdoor Retailer - May 2021 - 20
Outdoor Retailer - May 2021 - 21
Outdoor Retailer - May 2021 - 22
Outdoor Retailer - May 2021 - 23
Outdoor Retailer - May 2021 - 24
Outdoor Retailer - May 2021 - 25
Outdoor Retailer - May 2021 - 26
Outdoor Retailer - May 2021 - 27
Outdoor Retailer - May 2021 - 28
Outdoor Retailer - May 2021 - 29
Outdoor Retailer - May 2021 - 30
Outdoor Retailer - May 2021 - 31
Outdoor Retailer - May 2021 - 32
Outdoor Retailer - May 2021 - 33
Outdoor Retailer - May 2021 - 34
Outdoor Retailer - May 2021 - 35
Outdoor Retailer - May 2021 - 36
Outdoor Retailer - May 2021 - 37
Outdoor Retailer - May 2021 - 38
Outdoor Retailer - May 2021 - 39
Outdoor Retailer - May 2021 - Cover3
Outdoor Retailer - May 2021 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com