Outdoor Retailer - May 2021 - 4

FIRST WORDS

Registration Is Open
ties to hear from The Conservation Alliance and
Camber Outdoors, and the 11th annual Outdoor
Retailer Inspiration Awards will take place online the second night. Read more about plans for
the Show on page 16, including the health and
safety measures that will be in place .
We're also proud to launch the Outdoor
Retailer Digital Market, powered by Elastic Suite.
This new B2B digital wholesale platform transforms the ways buyers and sellers interact and
complements your in-person show experience.
It continues those relationships beyond the show
floor, allowing you to stay connected year-round.
Learn about this new technology on page 8.
We're optimistic about all that the future holds
for our industry-it's an exciting time to be part
of the outdoor community. And we're looking
forward to coming together again this August to
support you, help you support each other, and
keep this industry thriving.

EDITORIAL AND DESIGN
EDITOR-IN-CHIEF
ART DIRECTOR
PHOTO EDITOR
MANAGING EDITOR
SENIOR EDITOR
COPY EDITOR

Doug Schnitzspahn
John McCauley
Andrew Kornylak
Bevin Wallace
Cameron Martindell
Melissa Howsam

BUSINESS
SENIOR VICE PRESIDENT
Marisa Nicholson
PUBLISHER
Ryan Johnson
ASSOCIATE PUBLISHER
Tim McManus
SENIOR MARKETING DIRECTOR
Jennifer Pelkey
PR & COMMUNICATIONS MANAGER
Lisa Ramsperger
MARKETING DIRECTOR
Sarah Hass
SALES DIRECTOR
Krista Moore
SENIOR ACCOUNT EXECUTIVE
Paul Dillman
ACCOUNT EXECUTIVES
Andria Klinger, Dave Nielson,
Robert O'Quinn
PRODUCTION/TRAFFIC MANAGER
Laurie Stiglitz
EXECUTIVE VICE PRESIDENT
Lori Silva

MARISA NICHOLSON

Outdoor Retailer Senior Vice
President and Show Director

ADDRESS
31910 Del Obispo, Ste. 200, San Juan Capistrano, CA 92675
WEB
outdoorretailer.com
Produced in collaboration with Hed Hi Media.

Outdoor Retailer is a trademark owned exclusively by Emerald
Holding Inc.
Copyright © 2021, Emerald Holding Inc. All rights reserved.

CONTRIBUTORS

ZACH WHITE

AMELIA ARVESEN

JORDAN MARTINDELL

BEVIN WALLACE

White ( " Spin Cycle, " page 12) has
been a fixture in cycling media since
the mid 1990s, and a race circuit regular since the 1980s. With more interest in casual trends than big sends
these days, his riding style still reflects
the World Cup DH pro he once was.

A journalist based in Flagstaff,
Arizona, Arvesen ( " Making a
Difference, " page 7) writes about the
outdoor industry and environment.
She's the creator of Honing Her Craft,
a newsletter about creative womxn
sharing their secrets to success.

After a career in high-end retail management, Martindell ( " Seven Ways
to Keep Your Store Staffed, " page 11)
now blends her love of aesthetics and
the outdoors, documenting adventures that are delicious, comfortable,
exciting, and sometimes unexpected.

Outdoor Retailer's managing editor, Wallace has served as managing
editor of Skiing magazine (RIP) and
editor-in-chief of Warren Miller's
SnoWorld, as well as a contributor to
Elevation Outdoors, Sierra, and VailBeaver Creek, among others.

4 OUTDOOR RETAILER

/ May 2021

From left: courtesy Zach White, courtesy Amelia Arvesen, courtesy Jordan Martindell, courtesy Bevin Wallace

WE CAN'TWAITTO SEE YOU IN PERSON AGAIN
this summer! Outdoor Retailer is back in
Denver from Aug. 10-12, and registration is now
open. You can sign up here.
We're hearing from so many of you that you
can't wait to reunite at the Show. After navigating the past year-plus apart, we have all recognized the value of doing business in-person with
our incredible community of brands, reps, retailers, designers, advocates, athletes, journalists, and creators.
The Show is where we realize the full capacity of relationships in our industry. We can have
meaningful conversations that result in collaborations and better business. We can truly inspire
each other.
In the lead-up to Outdoor Retailer Summer,
you'll have a chance to join online education
to help prepare for appointments at the show.
Sessions from the NPD Group and WGSN, as
well as a new gear preview will offer insight into
trends and consumer data.
Outdoor Industry Association will host preshow webinar education and kick things off
in August with the always much-anticipated
Industry Breakfast. You'll also have opportuni-


http://registration.experientevent.com/ShowOTR212?MarketingCode=FTRORM29 http://www.outdoorretailer.com https://www.emeraldx.com/ http://www.hedhi.com/

Outdoor Retailer - May 2021

Table of Contents for the Digital Edition of Outdoor Retailer - May 2021

Outdoor Retailer - May 2021 - Cover1
Outdoor Retailer - May 2021 - Cover2
Outdoor Retailer - May 2021 - 3
Outdoor Retailer - May 2021 - 4
Outdoor Retailer - May 2021 - 5
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Outdoor Retailer - May 2021 - 39
Outdoor Retailer - May 2021 - Cover3
Outdoor Retailer - May 2021 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com