Outdoor Retailer - August 2021 - 22

IDEAS / Outdoor Retailer Summer Show
makers at corporations across
the nation are taking action to
win customers and talent in the
21st century.
Your Audiences Are Out
There and There Might Be
More of Them Than You Think
9-10 a.m., MR400s
As the outdoor industry takes
urgent action to become the
first climate positive industry
by 2030, it's more important
than ever to reach audiences
and customers with compelling,
authentic storytelling.
We'll discuss how to develop
omnichannel digital strategies
to connect with audiences and
make sure they know your business
is making sustainability
investments and taking action.
Panelists will include brand, advocacy,
and strategy experts.
OIA - Thriving Business:
Workforce Trends in the
Post-Pandemic Era
11 a.m.-1 p.m., MR400s
As Outdoor Business Journal recently
reported, the industry's Q1
financial performance can best be
described as " up and to the right. "
Thanks to unprecedented outdoor
participation rates and the
prevailing desire for physical-distancing-friendly
wide-open spaces,
it's no secret that the industry
is experiencing an impressive
rebound from the COVID-19 pandemic.
But as companies ramp up
to meet increasing demand and
decide whether to return to the
office or forego the office entirely,
what can we expect to see from
the outdoor industry workforce?
How can you prepare for returnto-office-related
turnover? How
will you reinvest in developing
your high-potential employees?
22 OUTDOOR RETAILER /August2021
How can you leverage headcount
to bring fresh perspectives into
your organization?
Join a panel of workforce
educators and outdoor industry
leaders as we discuss what
data from other industries is
telling us, what we can expect
to see in the coming months
and how to avoid getting
caught flat-footed as the postpandemic
work world takes
shape.
*OIA will host lunch tickets redeemable
at Outdoor Retailer
participating food trucks.
Limited quantities available.
ON-DEMAND
SUMMER
EDUCATION
Learning opportunities at
Outdoor Retailer Summer
2021 kicked off last month with
online sessions to keep you
informed and help you prepare
for the in-person Show days.
The education sessions continue
and cover industry trends,
consumer data, and actionable
insight from Outdoor Industry
Association (OIA). The full
pre-show list follows; click the
session links or scan the corresponding
QR code to register
for each. If you're unable to
attend live, all webinars will be
available on demand.
Paving Your Path to Success
with NPD
NPD's Sports Industry Analyst
Dirk Sorenson wants to help
prepare you for Outdoor
Retailer Summer so that you
can determine where you are
as a brand or retailer, focus on
where you want to be, and
help pinpoint opportunities to
help your business grow.
OIA-Climate Action in the
Outdoor Industry: 2020
Progress, 2030 Ambition
More than 100 companies
representing more than $25
billion in annual sales revenue
have united through the
Climate Action Corps to tackle
the outdoor industry's most
pressing threat. During this
session, we'll share results
from our inaugural year and
recognize some notable leaders
in transparency, partnership,
community, and overall
impact.
Fashion Snoops-Spring/
Summer 2022: From Culture
to Product
Join the Fashion Snoops
Active Team, led by Director
Jessica Harman and
Strategist Tamara Esquiliche,
and FS Materials Director
Nia Silva for an exploration of
three seasonal design aesthetics.
Jessica, Tamara, and
Nia will take you on a deep
dive into cultural insight and
consumer needs, design
direction and inspiration,
material innovations, and pattern
and graphic callouts. In
this analysis of the Spring/
Summer 2022 activewear and
outdoor market, the FS team
will explain the newness, highlighting
the connections, from
the why to the how.
Circularity Now-From Fiber to
Funeral: Recycling, Circularity,
and End-of-Life Planning for
Outdoor Apparel & Bags
Join Downlite, IDFL, deBrand,
and Canada Goose as they
walk you through recycling, circularity,
and end-of-life planning
for outdoor apparel and bags.
OIA-Building an Outdoors
for All: How Outdoor Youth
Programming is Helping
Address Equity Barriers in
Communities Across the
Country
The Thrive Outside Initiative is
focused on reversing the trend
of decreasing outdoor engagement
among youth. Through
community investments and
groundbreaking research, the
Outdoor Foundation works with
partners across the country
to address equity barriers and
help make the outdoors accessible
for all.
Shannon Harris,
Building an
Outdoors for All
Courtesy OIA x2
https://outdoorretailer.com/webinars-education/building-an-outdoors-for-all/ https://outdoorretailer.com/webinars-education/2020-progress-2030-ambition/ https://outdoorretailer.com/webinars-education/fashion-snoops/ https://outdoorretailer.com/webinars-education/fiber-to-funeral/ https://outdoorretailer.com/webinars-education/paving-your-path-to-success-with-npd/
Outdoor Retailer - August 2021

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