Outdoor Retailer - August 2021 - 36

THE VIEW / Photography by Jon Glassberg
JON GLASSBERG IS A CLIMBER-A DAMN
solid one who spent two decades traveling the
planet and tackling routes up to 5.14 and bouldering
up to V15. Recently, however, his focus
has shifted from the rock to the camera as a director
who captures the heart and soul of cutting-edge
outdoor sports through his company
Louder Than Eleven, which has grown into
one of the outdoor industry's most trusted production
houses. Over the past several years,
he has been filming epic ascents on the biggest
free climbing stage in the world, Yosemite. Last
year, he filmed Emily Harrington's groundbreaking
one-day free ascent of Golden Gate
(5.13b) for The North Face, and, currently, he
36 OUTDOOR RETAILER / August 2021
is traveling to Tokyo, where he and his crew will
be photographing climbing's debut in the 2021
Olympic Games.
Louder Than Eleven was one of the first production
companies to cover climbing competitions
seriously, a focus that makes Glassberg
primed to document the action in Tokyo as
climbing takes the Olympic stage for the very
first time. " I think the Olympics is really just
showing the world what climbing is, " he says.
" Some people are going to gravitate toward
the vertical race of speed climbing; some people
are going to gravitate towards the physical
skills that are involved in sport and bouldering.
So everybody is going to get a little taste.
But it's been really special watching this whole
thing unfold because not only are there friends
of ours who are becoming Olympians, but also
its now clear that the best climbers outside are
the best climbers inside too. "
Glassberg's heart will alwasy be in the rock
in Yosemite, however. " What makes it so special,
so rare, so unique is that you can just park
at the base and walk in, " he says. " You're there in
five minutes at the base of the biggest, cleanest,
most beautiful wall in the world. " And through
his lens, we are there too.
See more of Louder Than Eleven's still and
video work at lt11.com and follow them on
Instagram @ louderthan11.
http://www.lt11.com https://www.instagram.com/louderthan11/?hl=en

Outdoor Retailer - August 2021

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