Outdoor Retailer - June 2021 - 16

IDEAS / The Summer Show
FRESH
Also blooming at Outdoor
Retailer this summer is Fresh. A
new show area, Fresh will introduce
buyers and media to new
brands and first-time exhibitors.
For retailers looking to diversify
store offerings and attract
customers with new products
all year, this is a must-visit on the
show floor.
The Inspiration
Awards are back.
Get Ready. Get Inspired.
See You In Denver.
Plans for the in-person Outdoor Retailer Summer Show continue to gain
momentum as the country opens up. Here are the latest updates on how to
attend and what to expect. By Lisa Ramsperger
INSPIRATION AWARDS
It's time again to celebrate
champions and changemakers
in the outdoor community
at the 11th annual Outdoor
Retailer Inspiration Awards.
Nominations are now being accepted
for the people, brands,
retailers, and organizations making
an impact.
The nomination period is open
through June 23, and it's free
to nominate at outdoorretailer.
com/inspirationawards.
The annual awards are presented
to those guiding others to
outdoor recreation opportunities,
and recipients are recognized
in five categories: individual,
manufacturer, nonprofit,
retailer, and a new emerging
16 OUTDOOR RETAILER / June 2021
leader award. The emerging
leader category identifies a talented
young individual who exhibits
leadership and service to
the greater outdoor community
early in their career.
" Over the past year, we've witnessed
so many people turn to the
outdoors. Now we have an opportunity
to honor those dedicated to
motivating and equipping others
to embrace these outdoor experiences, "
says Marisa Nicholson,
Outdoor Retailer senior vice
president and show director.
This year's recipients will be
announced during an online ceremony
held on the second night
of Outdoor Retailer Summer
in Denver. A live watch party
will take place in the Basecamp
outdoor space adjacent to the
Colorado Convention Center, or
viewers can tune in via YouTube
on Wednesday, Aug. 11, at 6:30
p.m. MT.
BASECAMP
Basecamp is the new outdoor
gathering space at Outdoor
Retailer this August. Located
adjacent to the convention center,
Basecamp is a place where
attendees can stop by to enjoy a
latte from Summit Coffee, grab
a bite to eat at food trucks, meet
up with colleagues, and network
at happy hours. Yoga sessions
are offered daily, and Night 2
at Basecamp will feature music
along with the Inspiration
Awards Watch Party.
EDUCATION
Education for Outdoor Retailer
Summer kicks off online in July.
With two sessions per week leading
up to the in-person Show
days, attendees have an opportunity
to dive into trends and consumer
data to be ready for productive
meetings at the Show.
The pre-Show webinar lineup
begins on July 8 with the NPD
Group discussing postpandemic
retail. Over the next four
weeks, Education runs every
Tuesday and Thursday, including
Outdoor Industry Association
(OIA) sessions on climate action
and policy. Also plan for trend
insight from Fashion Snoops and
a chance to explore an outdoor
future with WGSN.
In Denver, learning opportunities
will continue with in-person
sessions that will also be broadcast
online. Find the full online
and in-person schedule at outdoorretailer.com.
Next month's
issue of Outdoor Retailer will list
the complete pre-Show lineup.
Register here to attend
Outdoor Retailer Summer this
Aug. 10-12 at the Colorado
Convention Center in Denver.
Brands interested in exhibiting
can contact their account executive,
and more information on
the Show, including the health
and safety plan, is available at
outdoorretailer.com.
Courtesy Outdoor Retailer/HedHi Media

http://www.doorretailer.com http:// https://registration.experientevent.com/ShowOTR212/?_ga=2.57656170.1122468187.1621979707-1703738882.1532388535 http:// https://outdoorretailer.com/events-education/inspiration-awards/ http:// https://outdoorretailer.com/events-education/inspiration-awards/ http://www.outdoorretailer.com

Outdoor Retailer - June 2021

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