Pizza Today - April 2021 - 31

L

ightning has struck, and
you've come up with a great
new menu idea. You've tried
it out, tweaked it a few times,
and you know that it's pretty solid.
You've had people that don't mind
offending you tell you they love it too.
When this happened to me I'd think,
" It's a great item, so let's put it on the
menu right now; let's do it tonight,
right? Let's get it out there as fast as
possible. Every second that we don't
have it on the menu, we're hurting ourselves. We'll sell it as a special, and it'll
be great, and people will love it. "
This shotgun approach was my
original path to a new menu item. The
problem is that every time I executed a
new menu item this way, with nothing
else, the menu item would fall on its
face and land flat. Operationally it was
a nightmare, the staff was confused,
and the customer had no reason to
care about it. The team didn't have the
wherewithal to sell it, and the whole
thing was a cluster.
This thud of a rollout would especially sting when I put a lot of thought
into the menu item. Sometimes sourced
ingredients specifically for this item to

make sure it was perfect; it was heartbreaking not to see it succeed. I realized
if I wanted to give these items the best
shot at success, I need to invest more in
the process and roll out, or else it was
all for nothing.
Making a great product is
expected; that's the price of entry.
Keying into the process of how to
launch it SUCCESSFULLY is how
you translate that work into sales. Here
are the four fundamental principles to a
great, well promoted, and operationally
successful rollout:
1. Item locked down. This one
most people get right. They key in on
the item and test it to make sure it
tastes great and represents the restaurant well. Even testing it with multiple
people who will give honest feedback to
ensure the item is legit and tastes excellent to various palates. It's easy to get
excited here, write it on a chalkboard,
plop it into the point of sale system, pat
yourself on the back and call it a day.
The problem is more work still needs to
be done.

2. Process set up for success.
Once the item is locked, it needs to be
documented in a format that all staff
can quickly get to and review no matter
the shift or location. Once the card is
made, it's time for the kitchen to show
it off to the servers, so they know how
to make it, and servers know what it
tastes like for selling it. The kitchen's
order guides and pars could potentially
change as a result of the new items
on the menu, be prepared for that and
make sure your vendor is ready as well.
If you just added a quail egg pizza,
don't assume your vendor will be rolling
knee-deep in quail eggs if this item is a
success.
3. Menu unified and correct.
Does the menu item have a story to
the name, something fun but not so
off-kilter no one would know what it is?
Along with that, does the description
match the rest of the menu in terms of
verbiage and descriptors? For example,
it's not written in the first person, while
the rest of the menu is written as purely
nouns, no adjectives or full sentences.
Does the price make sense and reflect
the item's worth, meaning the most
A P R I L 2 0 2 1 / P I Z Z AT O D AY. C O M / 3 1

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http://www.PIZZATODAY.COM

Pizza Today - April 2021

Table of Contents for the Digital Edition of Pizza Today - April 2021

Pizza Today April 2021
Commentary
Digital
Conversation
Mike's Monthly Tip
Man on the Street
Building Blocks
Tony's Trending Recipe
Knead to Know
Destinations
Ghost Kitchens
New Item Roll Out
Private Labeling
Outdoor Dining Setup
The New York Style
Going Pesto
Latest menu Trends
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - April 2021 - CT1
Pizza Today - April 2021 - CT2
Pizza Today - April 2021 - Pizza Today April 2021
Pizza Today - April 2021 - Cover2
Pizza Today - April 2021 - Commentary
Pizza Today - April 2021 - 4
Pizza Today - April 2021 - 5
Pizza Today - April 2021 - 6
Pizza Today - April 2021 - 7
Pizza Today - April 2021 - Digital
Pizza Today - April 2021 - 9
Pizza Today - April 2021 - Conversation
Pizza Today - April 2021 - 11
Pizza Today - April 2021 - Mike's Monthly Tip
Pizza Today - April 2021 - 13
Pizza Today - April 2021 - Man on the Street
Pizza Today - April 2021 - 15
Pizza Today - April 2021 - Building Blocks
Pizza Today - April 2021 - 17
Pizza Today - April 2021 - Tony's Trending Recipe
Pizza Today - April 2021 - 19
Pizza Today - April 2021 - Knead to Know
Pizza Today - April 2021 - 21
Pizza Today - April 2021 - 22
Pizza Today - April 2021 - 23
Pizza Today - April 2021 - Destinations
Pizza Today - April 2021 - 25
Pizza Today - April 2021 - Ghost Kitchens
Pizza Today - April 2021 - 27
Pizza Today - April 2021 - 28
Pizza Today - April 2021 - 29
Pizza Today - April 2021 - New Item Roll Out
Pizza Today - April 2021 - 31
Pizza Today - April 2021 - 32
Pizza Today - April 2021 - 35
Pizza Today - April 2021 - Private Labeling
Pizza Today - April 2021 - PEC1
Pizza Today - April 2021 - PE2
Pizza Today - April 2021 - PE3
Pizza Today - April 2021 - PE4
Pizza Today - April 2021 - PE5
Pizza Today - April 2021 - PE6
Pizza Today - April 2021 - PE7
Pizza Today - April 2021 - PE8
Pizza Today - April 2021 - PE9
Pizza Today - April 2021 - PE10
Pizza Today - April 2021 - PE11
Pizza Today - April 2021 - PE12
Pizza Today - April 2021 - PE13
Pizza Today - April 2021 - PE14
Pizza Today - April 2021 - PE15
Pizza Today - April 2021 - PE16
Pizza Today - April 2021 - 35
Pizza Today - April 2021 - Outdoor Dining Setup
Pizza Today - April 2021 - 37
Pizza Today - April 2021 - 38
Pizza Today - April 2021 - 39
Pizza Today - April 2021 - 40
Pizza Today - April 2021 - 41
Pizza Today - April 2021 - The New York Style
Pizza Today - April 2021 - 43
Pizza Today - April 2021 - Going Pesto
Pizza Today - April 2021 - 45
Pizza Today - April 2021 - Latest menu Trends
Pizza Today - April 2021 - 47
Pizza Today - April 2021 - 48
Pizza Today - April 2021 - 49
Pizza Today - April 2021 - Product Showcase
Pizza Today - April 2021 - 51
Pizza Today - April 2021 - Pizza Today Yellow Pages
Pizza Today - April 2021 - 53
Pizza Today - April 2021 - 54
Pizza Today - April 2021 - 55
Pizza Today - April 2021 - 56
Pizza Today - April 2021 - 57
Pizza Today - April 2021 - The Marketplace
Pizza Today - April 2021 - 59
Pizza Today - April 2021 - 60
Pizza Today - April 2021 - 61
Pizza Today - April 2021 - 62
Pizza Today - April 2021 - 63
Pizza Today - April 2021 - 64
Pizza Today - April 2021 - 65
Pizza Today - April 2021 - Expo Spotlight
Pizza Today - April 2021 - Cover3
Pizza Today - April 2021 - Cover4
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