Pizza Today - August 2021 - 36

little pizza talk in the conversation? Ison
also donates food to first responders and
the hospital. He states, " We are always
taking part as sponsors at the local sports
clubs. I take pride in hearing from teachers
and parents that kids only want our
pizza. We remind customers that we are
proud to be part of Batesville. "
Rickman concurs: " Never underestimate
the power of people. Support them
and they will return the favor. " Find out
what is important to your community
and do what you can to help further that
cause, even creating your own events to
support it. When other businesses set
up shop, be the first to support them.
'Support local' goes both ways. Just as
Ison's presence is known at local sporting
events, Rickman is present at local
events such as a " Taste Of " event or chili
competition. She recommends, " anything
where we can feed some folks, we are
there with our branded 'easy up tent'
and all of the trimmings. We bring our
atmosphere and hospitality. We hand out
branded grocery bags, T-shirts and cups.
Our secret weapon is a free sample of our
award-winning bread pudding - mom's
recipe, of course. "
I, aka Punxsy Pizza, endorse this. For
19 years, I have annually held a fundraiser
supporting our local volunteer fire
company - something everyone needs. It's
turned out to be a win-win for everyone.
Our 2019 event sold over 5,400 pizzas
in a day with 100 percent of the profits
donated. This brought us much free publicity
from several regional media outlets.
Know your community and associate with
key organizations.
Once WOM and TOMA (top of
mind awareness) are in place they
must be maintained. For Rickman,
she refers to her recipe for success, called
the 100 percent rule. " All of the things
mentioned are important, but unless
you commit 100 percent to these things,
100 percent of the time, at 100 percent
volume it won't matter. You can't execute
excellence part time. Be different, unique
and bold. " She explains, " Don't worry
about what everyone else is doing. What
are you doing that no one else is, and then
knock it out of the park! Our hook is our
East Coast theme and our Ginormous
24-inch Stromboli. " Mainstream operators
tout a signature dish.
Ison's marketing reminds customers
that their pizza has done well against
heavyweights in the business at various
pizza competitions. 'When you get an
Ison's pizza you get quality', is a phrase
he's overheard on several occasions. All
three of these operators are regulars at
Pizza Expo, seeing the advantage of
continual education and bringing new
ideas home. Just marketing the fact you're
among the one percent of pizzerias rubbing
shoulders with the best at an international
event is big news in a small town.
Customer replacement is challenging

http://www.ultragreenpackaging.com http://www.ultragreenpackaging.com

Pizza Today - August 2021

Table of Contents for the Digital Edition of Pizza Today - August 2021

Commentary
Digital
Conversation
Mike's Monthly Tip
Man on the Street
Building Blocks
Tony's Trending Recipe
Knead to Know
Destinations
Drivers Safety a Top Concern
Launching a Mobile Biz
Small Market Marketing
Fall/Winter Menu Preview
Sweet and Savory Combinations
A Frozen Pizza Line
Pizza Expo 2021 Preview
Return to Indoor Dining
A Guide to Lease Agreements
Catering's Comeback
Contract Best Practices
Preferred Supplier
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - August 2021 - CT1
Pizza Today - August 2021 - CT2
Pizza Today - August 2021 - Cover1
Pizza Today - August 2021 - Cover2
Pizza Today - August 2021 - Commentary
Pizza Today - August 2021 - 4
Pizza Today - August 2021 - 5
Pizza Today - August 2021 - 6
Pizza Today - August 2021 - 7
Pizza Today - August 2021 - Digital
Pizza Today - August 2021 - 9
Pizza Today - August 2021 - Conversation
Pizza Today - August 2021 - 11
Pizza Today - August 2021 - Mike's Monthly Tip
Pizza Today - August 2021 - 13
Pizza Today - August 2021 - Man on the Street
Pizza Today - August 2021 - 15
Pizza Today - August 2021 - Building Blocks
Pizza Today - August 2021 - 17
Pizza Today - August 2021 - Tony's Trending Recipe
Pizza Today - August 2021 - 19
Pizza Today - August 2021 - Knead to Know
Pizza Today - August 2021 - 21
Pizza Today - August 2021 - 22
Pizza Today - August 2021 - 23
Pizza Today - August 2021 - Destinations
Pizza Today - August 2021 - 25
Pizza Today - August 2021 - Drivers Safety a Top Concern
Pizza Today - August 2021 - 27
Pizza Today - August 2021 - 28
Pizza Today - August 2021 - 29
Pizza Today - August 2021 - Launching a Mobile Biz
Pizza Today - August 2021 - 31
Pizza Today - August 2021 - 32
Pizza Today - August 2021 - 33
Pizza Today - August 2021 - Small Market Marketing
Pizza Today - August 2021 - 35
Pizza Today - August 2021 - 36
Pizza Today - August 2021 - 37
Pizza Today - August 2021 - 38
Pizza Today - August 2021 - 39
Pizza Today - August 2021 - Fall/Winter Menu Preview
Pizza Today - August 2021 - 41
Pizza Today - August 2021 - 42
Pizza Today - August 2021 - 43
Pizza Today - August 2021 - Sweet and Savory Combinations
Pizza Today - August 2021 - 45
Pizza Today - August 2021 - 46
Pizza Today - August 2021 - 47
Pizza Today - August 2021 - 48
Pizza Today - August 2021 - 49
Pizza Today - August 2021 - A Frozen Pizza Line
Pizza Today - August 2021 - 51
Pizza Today - August 2021 - 52
Pizza Today - August 2021 - 53
Pizza Today - August 2021 - Pizza Expo 2021 Preview
Pizza Today - August 2021 - 55
Pizza Today - August 2021 - 56
Pizza Today - August 2021 - 57
Pizza Today - August 2021 - Return to Indoor Dining
Pizza Today - August 2021 - 59
Pizza Today - August 2021 - 60
Pizza Today - August 2021 - 61
Pizza Today - August 2021 - A Guide to Lease Agreements
Pizza Today - August 2021 - 63
Pizza Today - August 2021 - 64
Pizza Today - August 2021 - 65
Pizza Today - August 2021 - Catering's Comeback
Pizza Today - August 2021 - 67
Pizza Today - August 2021 - 68
Pizza Today - August 2021 - 69
Pizza Today - August 2021 - Contract Best Practices
Pizza Today - August 2021 - 71
Pizza Today - August 2021 - Preferred Supplier
Pizza Today - August 2021 - 73
Pizza Today - August 2021 - 74
Pizza Today - August 2021 - 75
Pizza Today - August 2021 - 76
Pizza Today - August 2021 - 77
Pizza Today - August 2021 - 78
Pizza Today - August 2021 - 79
Pizza Today - August 2021 - Pizza Today Yellow Pages
Pizza Today - August 2021 - 81
Pizza Today - August 2021 - 82
Pizza Today - August 2021 - 83
Pizza Today - August 2021 - 84
Pizza Today - August 2021 - 85
Pizza Today - August 2021 - The Marketplace
Pizza Today - August 2021 - 87
Pizza Today - August 2021 - 88
Pizza Today - August 2021 - 89
Pizza Today - August 2021 - 90
Pizza Today - August 2021 - 91
Pizza Today - August 2021 - 92
Pizza Today - August 2021 - 93
Pizza Today - August 2021 - 94
Pizza Today - August 2021 - 95
Pizza Today - August 2021 - 96
Pizza Today - August 2021 - 97
Pizza Today - August 2021 - Expo Spotlight
Pizza Today - August 2021 - Cover3
Pizza Today - August 2021 - Cover4
https://www.nxtbook.com/emerald/pizzatoday/202404
https://www.nxtbook.com/emerald/pizzatoday/202403
https://www.nxtbook.com/emerald/pizzatoday/202402
https://www.nxtbook.com/emerald/pizzatoday/202401
https://www.nxtbook.com/emerald/pizzatoday/202312
https://www.nxtbook.com/emerald/pizzatoday/202311
https://www.nxtbook.com/emerald/pizzatoday/202310
https://www.nxtbook.com/emerald/pizzatoday/202309
https://www.nxtbook.com/emerald/pizzatoday/202308
https://www.nxtbook.com/emerald/pizzatoday/202307
https://www.nxtbook.com/emerald/pizzatoday/202306
https://www.nxtbook.com/emerald/pizzatoday/202305
https://www.nxtbook.com/emerald/pizzatoday/202304
https://www.nxtbook.com/emerald/pizzatoday/202303
https://www.nxtbook.com/emerald/pizzatoday/202302
https://www.nxtbook.com/emerald/pizzatoday/202301
https://www.nxtbook.com/emerald/pizzatoday/202212
https://www.nxtbook.com/emerald/pizzatoday/202211
https://www.nxtbook.com/emerald/pizzatoday/202210
https://www.nxtbook.com/emerald/pizzatoday/202209
https://www.nxtbook.com/emerald/pizzatoday/202208
https://www.nxtbook.com/emerald/pizzatoday/202207
https://www.nxtbook.com/emerald/pizzatoday/202206
https://www.nxtbook.com/emerald/pizzatoday/202205
https://www.nxtbook.com/emerald/pizzatoday/202204
https://www.nxtbook.com/emerald/pizzatoday/202203
https://www.nxtbook.com/emerald/pizzatoday/202202
https://www.nxtbook.com/emerald/pizzatoday/202201
https://www.nxtbook.com/emerald/pizzatoday/202112
https://www.nxtbook.com/emerald/pizzatoday/202111
https://www.nxtbook.com/emerald/pizzatoday/202110
https://www.nxtbook.com/emerald/pizzatoday/202109
https://www.nxtbook.com/emerald/pizzatoday/202108
https://www.nxtbook.com/emerald/pizzatoday/202107
https://www.nxtbook.com/emerald/pizzatoday/202106
https://www.nxtbook.com/emerald/pizzatoday/202105
https://www.nxtbook.com/emerald/pizzatoday/202104
https://www.nxtbook.com/nxtbooks/pizzatoday/202103
https://www.nxtbook.com/nxtbooks/pizzatoday/202102
https://www.nxtbook.com/nxtbooks/pizzatoday/202101
https://www.nxtbook.com/nxtbooks/pizzatoday/202012
https://www.nxtbook.com/nxtbooks/pizzatoday/202011
https://www.nxtbook.com/nxtbooks/pizzatoday/202010
https://www.nxtbook.com/nxtbooks/pizzatoday/202009
https://www.nxtbook.com/nxtbooks/pizzatoday/202008
https://www.nxtbook.com/nxtbooks/pizzatoday/202007
https://www.nxtbook.com/nxtbooks/pizzatoday/202006
https://www.nxtbook.com/nxtbooks/pizzatoday/expo_2020
https://www.nxtbook.com/nxtbooks/pizzatoday/202005
https://www.nxtbook.com/nxtbooks/pizzatoday/202004
https://www.nxtbook.com/nxtbooks/pizzatoday/202003
https://www.nxtbook.com/nxtbooks/pizzatoday/202002
https://www.nxtbook.com/nxtbooks/pizzatoday/202001
https://www.nxtbook.com/nxtbooks/pizzatoday/201912
https://www.nxtbook.com/nxtbooks/pizzatoday/201911
https://www.nxtbook.com/nxtbooks/pizzatoday/201910
https://www.nxtbook.com/nxtbooks/pizzatoday/201909
https://www.nxtbook.com/nxtbooks/pizzatoday/201908
https://www.nxtbook.com/nxtbooks/pizzatoday/201907
https://www.nxtbook.com/nxtbooks/pizzatoday/201906
https://www.nxtbook.com/nxtbooks/pizzatoday/201905
https://www.nxtbook.com/nxtbooks/pizzatoday/201904
https://www.nxtbook.com/nxtbooks/pizzatoday/201903
https://www.nxtbook.com/nxtbooks/pizzatoday/201902
https://www.nxtbook.com/nxtbooks/pizzatoday/201901
https://www.nxtbook.com/nxtbooks/pizzatoday/201812
https://www.nxtbook.com/nxtbooks/pizzatoday/201811
https://www.nxtbook.com/nxtbooks/pizzatoday/201810
https://www.nxtbook.com/nxtbooks/pizzatoday/201809
https://www.nxtbook.com/nxtbooks/pizzatoday/201808
https://www.nxtbook.com/nxtbooks/pizzatoday/201807
https://www.nxtbook.com/nxtbooks/pizzatoday/201806
https://www.nxtbook.com/nxtbooks/pizzatoday/201805
https://www.nxtbook.com/nxtbooks/pizzatoday/201804
https://www.nxtbook.com/nxtbooks/pizzatoday/201803
https://www.nxtbook.com/nxtbooks/pizzatoday/201802
https://www.nxtbook.com/nxtbooks/pizzatoday/201801
https://www.nxtbook.com/nxtbooks/pizzatoday/201712
https://www.nxtbook.com/nxtbooks/pizzatoday/201711
https://www.nxtbook.com/nxtbooks/pizzatoday/201710
https://www.nxtbook.com/nxtbooks/pizzatoday/201709
https://www.nxtbook.com/nxtbooks/pizzatoday/201708
https://www.nxtbook.com/nxtbooks/pizzatoday/201707
https://www.nxtbook.com/nxtbooks/pizzatoday/201706
https://www.nxtbook.com/nxtbooks/pizzatoday/201705
https://www.nxtbook.com/nxtbooks/pizzatoday/201704
https://www.nxtbook.com/nxtbooks/pizzatoday/201703
https://www.nxtbook.com/nxtbooks/pizzatoday/201702
https://www.nxtbook.com/nxtbooks/pizzatoday/201701
https://www.nxtbook.com/nxtbooks/pizzatoday/201612
https://www.nxtbook.com/nxtbooks/pizzatoday/201611
https://www.nxtbook.com/nxtbooks/pizzatoday/201610
https://www.nxtbook.com/nxtbooks/pizzatoday/201609
https://www.nxtbook.com/nxtbooks/pizzatoday/201608
https://www.nxtbook.com/nxtbooks/pizzatoday/201607
https://www.nxtbook.com/nxtbooks/pizzatoday/201606
https://www.nxtbook.com/nxtbooks/pizzatoday/201605
https://www.nxtbook.com/nxtbooks/pizzatoday/201604
https://www.nxtbook.com/nxtbooks/pizzatoday/201603
https://www.nxtbook.com/nxtbooks/pizzatoday/201602
https://www.nxtbook.com/nxtbooks/pizzatoday/201601
https://www.nxtbook.com/nxtbooks/pizzatoday/201512
https://www.nxtbook.com/nxtbooks/pizzatoday/201511
https://www.nxtbook.com/nxtbooks/pizzatoday/201510
https://www.nxtbook.com/nxtbooks/pizzatoday/201509
https://www.nxtbook.com/nxtbooks/pizzatoday/201508
https://www.nxtbook.com/nxtbooks/pizzatoday/201507
https://www.nxtbookmedia.com