Pizza Today - November 2021 - 30
OPERATIONS
Order Up
Keeping pace with carryout and delivery technology
By Daniel P. Smith
D
uring the COVID-19 pandemic,
delivery and carryout orders
sustained Gino Shalaby and his
upstart eatery, Memo's Pizza in Zebulon,
North Carolina.
For nine months, the 24-seat dining
room at Shalaby's one-year old pizzeria
sat empty. Though Memo's dining room
has since reopened, carryout and delivery
still account for 75 percent of revenue.
" For a new restaurant like ours, carryout
and delivery orders have been so
important to getting business and keeping
things going, " Shalaby says.
Largely driven by necessity, safety and
convenience, restaurant carryout and
delivery orders soared amid the pandemic
- and they show no signs of relenting
anytime soon.
Restaurateurs know it, too, which is
why so many have adopted technology to
help facilitate off-premises orders. In fact,
30 / PIZZATODAY.COM / NOVEMBER 2021
all 150 respondents to a recent Panasonic
survey of foodservice decision makers
said the pandemic increased their sense of
urgency regarding technological adoption.
For so many restaurant operators,
technology presents a path to alleviating
labor pressures and costs while improving
staff workflows, modernizing operations
and ensuring customer satisfaction.
" The last [two years] have taught restaurateurs
the importance of having the
right tech strategy in place and the ability
to pivot in line with changing market
conditions, " says Chris Lybeer, the chief
strategy officer at Revel Systems, a leading
point-of-sale system for restaurant
operations.
Tech table stakes and beyond
With so many restaurant customer
transactions - nearly 70 percent by some
accounts - now conducted beyond the
traditional face-to-face ordering experience
and rapid technological growth in
areas such as payments, digital ordering,
delivery logistics and more, restaurants
are not surprisingly embracing carryout
and delivery tech like never before.
Online ordering has been the principal
starting point for many, a way to offer
guests the convenience of ordering ahead
and selecting when and how they receive
their order. This has naturally facilitated
contactless operations, such as digital
payments and curbside pickup.
But when it comes to tidying up delivery
and carryout operations, restaurants
still have a ways to go - and plenty of
technology they might leverage to get
there.
" The COVID-19 outbreak may have
disrupted business as usual in the restaurant
industry and caused some extreme
changes, but it has also roused many
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Pizza Today - November 2021
Table of Contents for the Digital Edition of Pizza Today - November 2021
Pizza Today - November 2021 - CT1
Pizza Today - November 2021 - CT2
Pizza Today - November 2021 - Cover1
Pizza Today - November 2021 - Cover2
Pizza Today - November 2021 - 3
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Pizza Today - November 2021 - Cover3
Pizza Today - November 2021 - Cover4
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