Pizza Today - November 2021 - 52

FEATURE
Going the
Extra Mile with
Carryout
Deliverying a Guest
Experience To Go
By Rachel Hartman
Photo Josh Keown
I
n early August 2021, 60 percent of
adults stated they had ordered takeout
during the previous week, according to
the 2021 National Restaurant Association's
State of the Restaurant Industry Mid-Year
Report. Th e percentage aligns with a consumer
trend to dine off site, which began
when Covid-19 struck and has continued
to remain high. Even post-pandemic, we
can expect to see customers grabbing their
dinner-and heading home. " Th eir habits
have changed, " says Martin Murch, Chef &
Managing Partner for Good Eats Group,
which owns Sono Wood Fired, a pizzeria
with two locations. Sono Wood Fired has a
full-service location in Columbus, Ohio, and
a ghost kitchen that off ers delivery and carryout
in Chicago.
While putting pizza in a box and handing
it to customers can be convenient, it also
presents tough challenges. If a staff member
is only in contact with a diner for several
minutes, how are those moments used? Can
a restaurant's brand truly be passed on during
that timeframe, and exceptional service
delivered?
Consider these strategies to create an
experience that lives long in guests' minds,
even if the carryout window of time is short.
52 / PIZZATODAY.COM / NOVEMBER 2021

http://www.PIZZATODAY.COM

Pizza Today - November 2021

Table of Contents for the Digital Edition of Pizza Today - November 2021

Pizza Today - November 2021 - CT1
Pizza Today - November 2021 - CT2
Pizza Today - November 2021 - Cover1
Pizza Today - November 2021 - Cover2
Pizza Today - November 2021 - 3
Pizza Today - November 2021 - 4
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Pizza Today - November 2021 - Cover3
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