Pizza Today - February 2022 - 74

EXPO SPOTLIGHT B I L L OA K L E Y
MARCH 21 - 24, 2022
LAS VEGAS CONVENTION CENTER
Pizza Expo 2022 - The Countdown Has Begun!
D
on't miss out on this once-a-year
opportunity to come together
with pizzeria operators from
across the U.S. and the world. Now more
than ever you need to understand the wants
and needs of all your customers, whether
they're Millennials, seniors or somewhere
in between. Pizza Expo is your best
opportunity to discover what's new, what's
working and what's trending. You'll be able
to obtain new knowledge, insights and ideas
that will help you position your pizzeria for
improved profi tability and future growth.
Th is year, our education program will
include more than 70 business-building
seminars, demonstrations, workshops and
dashboard you have access to A2Z
Connect, which will allow you to reach
out to suppliers prior to your arrival.
Don't delay, start making appointments
with suppliers and experts well in
advance.
* Take time to map out the show fl oor
thoroughly and completely. Pay particular
attention to new exhibitors, new products
and show specials.
* Knowledge is king! Talk to as many
industry experts and thought leaders
as you can. Pick their brains to fi nd
out what they are thinking, doing and
expecting to happen in the future. What
are the emerging trends, and how might
* Finally, take notes on what you
learn and experience at Pizza Expo
and rethink or analyze your business
and/or marketing plans. How can you
diff erentiate and better position your
restaurant in the marketplace? What new
ideas and strategies can you implement
to achieve your goals?
Th ere will always be winners and losers,
but only those who arm themselves with
industry knowledge and are willing to take
action toward positive change will have the
ability to compete and win. Th e bottom
line is this: In today's fi ercely competitive
marketplace you need access to all of
the latest trends, strategies and product
networking events. We've also added several
new industry experts and successful pizzeria
owners to our speaker lineup who are eager
to share ideas and address the hot-button
issues facing pizzeria owners and operators.
To get the most out of your Pizza Expo
experience, it's always a good idea to arrive
with a plan of attack that includes the
seminars and demonstrations you want
to attend, the products and services you
want to research and compare and a list of
suppliers and industry experts you want to
connect with.
Here are a few tips to ensure that
you get the most out of your Pizza
Expo experience:
* Take charge! On your attendee
74 / PIZZATODAY.COM / FEBRUARY 2022
they help or hurt your operation? What
are other operators doing to boost their
business and how does your restaurant
compare? Can you take advantage
of supplier expertise? Is there an
opportunity to expand your menu and/or
profi t margins? Find out what you can do
diff erently to outshine and outperform
your competition.
* Take advantage of once-a-year
show specials and deep discounts on
equipment, ingredients and supplies.
Our exhibitors don't want to take the
equipment and products back to their
warehouse. Th is is your single best
opportunity this year to negotiate great
deals right on the show fl oor.
innovations. Pizza Expo is your one-stop
solution!
Save time and money by pre-registering
now at PizzaExpo.com.
It's all pizza and it's all for YOU!
Kind regards,
Bill Oakley
Group Show Director
BILL OAKLEY is the
Group Show Director for
International Pizza Expo and
Pizza & Pasta Northeast
http://www.PizzaExpo.com http://www.PIZZATODAY.COM
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