Pizza Today - May 2022 - 3

COMMENTARY
JEREMY WHITE
Contributors
Raise Your Prices
I
t's time for a price hike. Infl ation is
free-fl owing and rampant, and the
cost of everything you touch is increasing.
From a grocery store chicken breast
for your summer grill to a tube of toothpaste
to gasoline - and everything in between -
consumers are feeling a pinch.
You can't survive on $10 pizza sales. I
repeat ... YOU.CAN.NOT.SURVIVE if a
$10 pie is still your calling card. Th at ship
sailed well over a decade ago, yet here we are.
I get it. Your customers are being squeezed
everywhere they turn. You don't want to give
them a reason to say you're too expensive.
What about your costs? Has your landlord
lowered your rent out of the goodness of her
heart? Has your Internet supplier called and
said: " We love you so much that we're gonna
charge you less than everyone else on the
planet just because " ?
What are you paying for proteins? Labor?
Your staffi ng levels back to par? How's
delivery insurance treating you? What about
health insurance? You throwing extra handfuls
of cheese on every pizza that goes out
the door because prices are so low?
Your customers understand. Th ey buy gas
for their cars, clothing for their kids and $7
concession stand nachos at their grandkids'
soccer games.
And, right now, they expect it. You know the
drill: some won't even notice you're charging
$2.75 for a fountain soda. Some won't care your
14-inch pepperoni pie is $1 more than it was last
month. And others will complain. But they'll
be in the small minority, and they'll understand
before they even send that " you're ripping me
off ! " message.
If you haven't evaluated your costs and priced
your menu accordingly for a while now, you've
done your business a disservice. But you've
gotten away with it, so good for you. But you're
now at the point where you can't aff ord to avoid
raising prices. To put it as lovingly as I can to my
pizza crew - get your a$$ in gear now or get it
handed to you.
Best,
VOLUME 40 * NUMBER 5
MAY 2022
JEREMY WHITE
Editor In Chief
jwhite@pizzatoday.com
MIKE BAUSCH
Owner, Andolini's Pizzeria
(Inventory Management, pp. 34-37)
There's a lot of misconceptions
of what it means to do inventory
and the real reason to do it, this
month we get dive into the facts
of how to decide what's right
for you.
AUDREY KELLY
Owner, Audrey Jane's Pizza Garage
(Hot Ingredient: Garlic, pp. 40-41)
From raw to roasted to pickled,
garlic can add flavor and depth
to items across your menu. This
herb that is so synonymous with
Italian cuisine can be grown almost
anywhere and, depending on
the variety, has a long shelf life.
Whether you are a garlic lover or
minimalist user, there are plenty
of ways and forms to get your fix.
Photo and Design: Josh Keown
Pizza Today® (ISSN 0743-3115) is published monthly. Domestic U.S. subscriptions are $29.95
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MAY 2022 / P IZZATODAY.COM / 3
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Pizza Today - May 2022

Table of Contents for the Digital Edition of Pizza Today - May 2022

Commentary
Digital
Conversation
Mike's Monthly Tip
Man on the Street
Building Blocks
Tony's Trending Recipe
Knead to Know
Destinations
Kitchen Equipment
A Delivery Kitchen
Inventory Management
Kitchen Tech
Kitchen Tech
Garlic Love
Trending Avocado
Pizza Expo Wrap Up
On the Road: Slim & Husky's
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Mike's Monthly Tip
Pizza Today - May 2022 - CT1
Pizza Today - May 2022 - CT2
Pizza Today - May 2022 - Cover1
Pizza Today - May 2022 - Cover2
Pizza Today - May 2022 - Commentary
Pizza Today - May 2022 - 4
Pizza Today - May 2022 - 5
Pizza Today - May 2022 - 6
Pizza Today - May 2022 - 7
Pizza Today - May 2022 - Digital
Pizza Today - May 2022 - 9
Pizza Today - May 2022 - Conversation
Pizza Today - May 2022 - 11
Pizza Today - May 2022 - Mike's Monthly Tip
Pizza Today - May 2022 - 13
Pizza Today - May 2022 - Man on the Street
Pizza Today - May 2022 - 15
Pizza Today - May 2022 - Building Blocks
Pizza Today - May 2022 - 17
Pizza Today - May 2022 - Tony's Trending Recipe
Pizza Today - May 2022 - 19
Pizza Today - May 2022 - Knead to Know
Pizza Today - May 2022 - 21
Pizza Today - May 2022 - 22
Pizza Today - May 2022 - 23
Pizza Today - May 2022 - Destinations
Pizza Today - May 2022 - 25
Pizza Today - May 2022 - Kitchen Equipment
Pizza Today - May 2022 - 27
Pizza Today - May 2022 - 28
Pizza Today - May 2022 - 29
Pizza Today - May 2022 - A Delivery Kitchen
Pizza Today - May 2022 - 31
Pizza Today - May 2022 - 32
Pizza Today - May 2022 - 33
Pizza Today - May 2022 - Kitchen Tech
Pizza Today - May 2022 - 35
Pizza Today - May 2022 - 36
Pizza Today - May 2022 - 37
Pizza Today - May 2022 - Kitchen Tech
Pizza Today - May 2022 - 39
Pizza Today - May 2022 - Garlic Love
Pizza Today - May 2022 - 41
Pizza Today - May 2022 - Trending Avocado
Pizza Today - May 2022 - 43
Pizza Today - May 2022 - Pizza Expo Wrap Up
Pizza Today - May 2022 - 45
Pizza Today - May 2022 - On the Road: Slim & Husky's
Pizza Today - May 2022 - 47
Pizza Today - May 2022 - 48
Pizza Today - May 2022 - 49
Pizza Today - May 2022 - Product Showcase
Pizza Today - May 2022 - 51
Pizza Today - May 2022 - Pizza Today Yellow Pages
Pizza Today - May 2022 - 53
Pizza Today - May 2022 - 54
Pizza Today - May 2022 - 55
Pizza Today - May 2022 - 56
Pizza Today - May 2022 - The Marketplace
Pizza Today - May 2022 - 58
Pizza Today - May 2022 - 59
Pizza Today - May 2022 - 60
Pizza Today - May 2022 - 61
Pizza Today - May 2022 - 62
Pizza Today - May 2022 - 63
Pizza Today - May 2022 - 64
Pizza Today - May 2022 - Expo Spotlight
Pizza Today - May 2022 - Mike's Monthly Tip
Pizza Today - May 2022 - Cover3
Pizza Today - May 2022 - Cover4
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