Pizza Today - July 2022 - 38

That's the
I
By Jeremy White
Photo Josh Keown
f you off er a full bar, that's because
you've realized the benefi t of a
complete cocktail menu. While there
is nothing wrong with beer and wine
only, getting into the full-dining and happy
hour spirit can raise not only spirits, but sales.
Let's go beyond the Cosmopolitan and
take a glimpse at some cocktails that are
either currently trending or never out of
style (either way they should do well for
you this summer into the fall). Note, also:
quality matters. Consumers are gravitating for
premium spirits. Keep the bottom shelf liquor
where it belongs - in the dark. Go high end
and price to match.
Old Fashioned - Sometimes, what's old
is new again. Bourbon is red hot. Th at trend
began well before the pandemic, but the
Great Quarantine seemed to only heighten
our nation's love for the only native American
spirit. Much like sourdough bread baking at
home, people really got into bourbon with
all the down time. It's an enthusiasts' spirit if
ever there were one. And the Old Fashioned
is the grandaddy of all bourbon drinks. If
you're operating a full bar, not having a great
Old Fashioned is just plain silly. And even
though it's been around for more than 200
years, the Old Fashioned is as trendy as ever.
GRANDDADDY (OLD FASHIONED)
½ teaspoon sugar
1 teaspoon water
3 dashes bitters
Large ice cube
2-3 ounces bourbon (to taste)
Orange peel
Cherry
Add the sugar and water to a cocktail
glass and muddle until sugar is dissolved.
Add the bitters and stir. Place large ice cube
in the glass and then pour bourbon over
the ice. Add an orange peel and premium
cherry for garnish.
Optional: for additional fl avor, rub the
orange peel or even a little of the orange
itself around the glass.
Cucumber Mint - In the dog days of
summer, one of the most refreshing drinks
you can muster features cucumber and mint.
It's just so fresh and clean. Vodka is the best
choice for this one. I prefer the addition
of lime as well. Call it " going green. " You
can make your own cucumber-mint simple
syrup in a matter of minutes if you don't
want to buy it. Place a pan over medium
heat and combine 8 ounces of water with
½ cup of sugar and 1 cup of chopped mint
leaves. Bring to a boil, then reduce heat and
simmer for 5 minutes. Remove from heat
and let cool another 5 minutes. It's going
to smell amazing! Strain and then store in
the fridge (for up to about 3 weeks, but you
should move through this drink quickly if you
market it in the summer).
38 / PIZZATODAY.COM / JULY 2022
38 / PIZZATODAY.COM / DECEMBER 2020

http://www.PIZZATODAY.COM

Pizza Today - July 2022

Table of Contents for the Digital Edition of Pizza Today - July 2022

Commentary
Digital
Conversation
Mike's Monthly Tip
Man on the Street
Building Blocks
On Deck
Knead to Know
Destination
Makeline Efficiency
Consistency Through Turnover
St. Louis Style Pizza
Summer Cocktails
Inflation Tactics
Rising Stars
Product Showcase
Pizza Today/Yellow Pages
The Marketplace
Reader's Resource
Expo Spotlight
Pizza Today - July 2022 - CT1
Pizza Today - July 2022 - CT2
Pizza Today - July 2022 - Cover1
Pizza Today - July 2022 - Cover2
Pizza Today - July 2022 - Commentary
Pizza Today - July 2022 - 4
Pizza Today - July 2022 - 5
Pizza Today - July 2022 - 6
Pizza Today - July 2022 - 7
Pizza Today - July 2022 - Digital
Pizza Today - July 2022 - 9
Pizza Today - July 2022 - Conversation
Pizza Today - July 2022 - 11
Pizza Today - July 2022 - Mike's Monthly Tip
Pizza Today - July 2022 - 13
Pizza Today - July 2022 - Man on the Street
Pizza Today - July 2022 - 15
Pizza Today - July 2022 - Building Blocks
Pizza Today - July 2022 - 17
Pizza Today - July 2022 - On Deck
Pizza Today - July 2022 - 19
Pizza Today - July 2022 - Knead to Know
Pizza Today - July 2022 - 21
Pizza Today - July 2022 - 22
Pizza Today - July 2022 - 23
Pizza Today - July 2022 - Destination
Pizza Today - July 2022 - 25
Pizza Today - July 2022 - Makeline Efficiency
Pizza Today - July 2022 - 27
Pizza Today - July 2022 - 28
Pizza Today - July 2022 - 29
Pizza Today - July 2022 - Consistency Through Turnover
Pizza Today - July 2022 - 31
Pizza Today - July 2022 - 32
Pizza Today - July 2022 - 33
Pizza Today - July 2022 - St. Louis Style Pizza
Pizza Today - July 2022 - 35
Pizza Today - July 2022 - 36
Pizza Today - July 2022 - 37
Pizza Today - July 2022 - Summer Cocktails
Pizza Today - July 2022 - 39
Pizza Today - July 2022 - Inflation Tactics
Pizza Today - July 2022 - 41
Pizza Today - July 2022 - Rising Stars
Pizza Today - July 2022 - 43
Pizza Today - July 2022 - 44
Pizza Today - July 2022 - 45
Pizza Today - July 2022 - 46
Pizza Today - July 2022 - 47
Pizza Today - July 2022 - 48
Pizza Today - July 2022 - 49
Pizza Today - July 2022 - Product Showcase
Pizza Today - July 2022 - 51
Pizza Today - July 2022 - Pizza Today/Yellow Pages
Pizza Today - July 2022 - 53
Pizza Today - July 2022 - 54
Pizza Today - July 2022 - 55
Pizza Today - July 2022 - 56
Pizza Today - July 2022 - The Marketplace
Pizza Today - July 2022 - 58
Pizza Today - July 2022 - 59
Pizza Today - July 2022 - 60
Pizza Today - July 2022 - 61
Pizza Today - July 2022 - 62
Pizza Today - July 2022 - 63
Pizza Today - July 2022 - 64
Pizza Today - July 2022 - Reader's Resource
Pizza Today - July 2022 - Expo Spotlight
Pizza Today - July 2022 - Cover3
Pizza Today - July 2022 - Cover4
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