Pizza Today - September 2022 - 47

How can pizzerias participate in
National Pizza Month?
You can go all in and make National
Pizza Month huge. Or you can fi nd
small ways to make it fi t into your existing
marketing strategy.
We say, " go all in! " We're going ALL
IN too. Th is year, we're revamped our
National Pizza Month Pizzeria Operator
Toolkit to help you make the most
of the month-long food holiday. Explore
some of the ways the Pizzeria Operator
Toolkit can help you commemorate the
month:
* The Logo. Our Creative Director
Josh Keown has created a
swanky new National Pizza
Month logo that you can use
on your promotional materials.
Th ink in-store displays, social
media posts, ads, e-mails and all
the inventive ways you uniquely
celebrate at your pizzeria.
* Graphics. We put together
some fun graphics that you can
customize and use in promotions
or share in store and on social
media.
* Media Support. Find customizable
media releases and pitches
to send to your local and regional
media outlets. We're also sharing
key tips and strategies to help you
get that media exposures.
* Marketing Ideas. We have an
extensive list of ways to
commemorate the month at your
pizzerias. Pick one, pick fi ve, go
with several. Just reviewing the
list will get your creative juices
fl owing and spark an original
marketing idea that fi ts your
brand.
* Social Media Calendar. Let
us help you drive your social
campaign. We have created
sample social calendars to help
you schedule your posts.
* Story Sharing. We will be
sharing National Pizza Month
stories from pizzerias all month
long on PizzaToday.com and on
social. We have a spot for you
to share your story of how you
are celebrating National Pizza
Month in the Toolkit. We may
feature you!
Th ere is even more to the Pizzeria
Operator Toolkit for you to discover by
visiting pizzatoday.com/national-pizzamonth-october-pizzeria-tool-kit/.
Set
your National Pizza Month
plan now.
Now is the time to get your National
Pizza Month strategy in place. To help,
here are a few low-cost to no-cost marketing
ideas to get your wheels turning:
1. Host a Press Event Month Kick
Off (Invite local media, food writers,
bloggers, etc. in for a free meal). Use
your time with the media wisely to
showcase your National Pizza Month
plan and what makes your pizzeria
standout. Give them a unique experience
like a pizza-making class or dough making
or tossing demo. Be memorable.
2. Run a customer recipe promotion.
Invite your patrons to create your next
big hit! Have customers submit recipes
for topping combinations, etc. Winner
SEPTEMBER 2022 / PIZZATODAY.COM / 47
#nationalpizzamonth
Blast the National Pizza Month hashtag
on everything. Use the hashtag on social
media posts, in store and on external
marketing and promotional signage.
Go further and add a unique hashtag
specifi c to your brand to track its shares.
Don't forget to tag @pizzatoday so we can
follow your NPM campaign.
gets the pizza named after them on your
menu or free pizza for a year or a $500
gift card, etc.
3. Create a 31 Days of Pizza menu
featuring a diff erent specialty pizza or
topping each day. Include customer and
staff build-your-own favorites.
4. Crown an Ultimate Pizza Fan by
inviting customers to submit on social
media why they should be the winner.
Create your own criteria and get your
customers in on the voting.
5. Go big and raise money the entire
month to support a local cause.
Pizzerias are the most giving industry in
a community. Showcase your giving
eff orts with a big month-long fund raising
eff ort.
Dozens more marketing ideas are in
the National Pizza Month Pizzeria
Operator Toolkit at PizzaToday.com.
We have equipped you with the tools
to have the biggest October ever. Go get
your slice of National Pizza Month!
http://www.PizzaToday.com http://www.pizzatoday.com/national-pizza http://www.PizzaToday.com http://www.PIZZATODAY.COM

Pizza Today - September 2022

Table of Contents for the Digital Edition of Pizza Today - September 2022

Commentary
Digital
Conversation
Mike's Monthly Tip
Man on the Street
Building Blocks
On Deck
Knead to Know
Destinations
Holiday Gift Cards
Pyramid of Hospitality
It's a Party Season
Veggie Pizzas
Versatile Pasta Shapes
Seafood Pizzas
Seafood Pizza
End-of-Year Tax Prep
National Pizza Month Planning
A Pizza and Pasta Northeast Preview
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - September 2022 - CT1
Pizza Today - September 2022 - CT2
Pizza Today - September 2022 - Cover1
Pizza Today - September 2022 - Cover2
Pizza Today - September 2022 - Commentary
Pizza Today - September 2022 - 4
Pizza Today - September 2022 - 5
Pizza Today - September 2022 - 6
Pizza Today - September 2022 - 7
Pizza Today - September 2022 - Digital
Pizza Today - September 2022 - 9
Pizza Today - September 2022 - Conversation
Pizza Today - September 2022 - 11
Pizza Today - September 2022 - Mike's Monthly Tip
Pizza Today - September 2022 - 13
Pizza Today - September 2022 - Man on the Street
Pizza Today - September 2022 - 15
Pizza Today - September 2022 - Building Blocks
Pizza Today - September 2022 - 17
Pizza Today - September 2022 - On Deck
Pizza Today - September 2022 - 19
Pizza Today - September 2022 - Knead to Know
Pizza Today - September 2022 - 21
Pizza Today - September 2022 - 22
Pizza Today - September 2022 - 23
Pizza Today - September 2022 - Destinations
Pizza Today - September 2022 - 25
Pizza Today - September 2022 - Holiday Gift Cards
Pizza Today - September 2022 - 27
Pizza Today - September 2022 - 28
Pizza Today - September 2022 - 29
Pizza Today - September 2022 - Pyramid of Hospitality
Pizza Today - September 2022 - 31
Pizza Today - September 2022 - 32
Pizza Today - September 2022 - 33
Pizza Today - September 2022 - It's a Party Season
Pizza Today - September 2022 - 35
Pizza Today - September 2022 - Veggie Pizzas
Pizza Today - September 2022 - 37
Pizza Today - September 2022 - Versatile Pasta Shapes
Pizza Today - September 2022 - 39
Pizza Today - September 2022 - 40
Pizza Today - September 2022 - 41
Pizza Today - September 2022 - Seafood Pizza
Pizza Today - September 2022 - 43
Pizza Today - September 2022 - End-of-Year Tax Prep
Pizza Today - September 2022 - 45
Pizza Today - September 2022 - National Pizza Month Planning
Pizza Today - September 2022 - 47
Pizza Today - September 2022 - A Pizza and Pasta Northeast Preview
Pizza Today - September 2022 - 49
Pizza Today - September 2022 - Product Showcase
Pizza Today - September 2022 - 51
Pizza Today - September 2022 - Pizza Today Yellow Pages
Pizza Today - September 2022 - 53
Pizza Today - September 2022 - 54
Pizza Today - September 2022 - 55
Pizza Today - September 2022 - 56
Pizza Today - September 2022 - 57
Pizza Today - September 2022 - The Marketplace
Pizza Today - September 2022 - 59
Pizza Today - September 2022 - 60
Pizza Today - September 2022 - 61
Pizza Today - September 2022 - 62
Pizza Today - September 2022 - 63
Pizza Today - September 2022 - 64
Pizza Today - September 2022 - 65
Pizza Today - September 2022 - Expo Spotlight
Pizza Today - September 2022 - Cover3
Pizza Today - September 2022 - Cover4
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