Pizza Today - October 2022 - 30

OPERATIONS
Flooring Matters
What's in and out in restaurant flooring - and why selecting
the right flooring is so important
W
hen it comes to restaurant
flooring, Allison
Westrick embraces a
pragmatic approach.
The co-founder and design principal
at Sketch Blue, a Columbus,
Ohio-based design firm specializing
in hospitality spaces, Westrick
understands the importance of
flooring to a restaurant's design aesthetic.
It is, after all, a foundational
design choice capable of impacting
the vibe of a restaurant and the
customer experience.
While concrete flooring can make
a dining room energetic and lively,
carpeting can diminish sound and
make the space feel more intimate,
even suggesting a higher price point.
That said, Westrick often advises
clients to make a strong flooring
choice aligned with their brand,
their budget and practical considerations
like maintenance before
moving onto other, more impactful
elements of the restaurant's
design, such as lighting, furniture
and artwork.
" The truth is we don't pay as much
attention to what's under our feet
as we do to what's before our eyes, "
Westrick says.
Still, the wrong flooring choice
can hamper the guest experience,
add operational complexity, limit
long-term flexibility or compel a
costly course correction.
Selecting flooring that works
As aesthetics and operational
impact go hand in hand when
selecting front-of-the-house flooring,
Rebel Design+Group founder
and CEO Douglas DeBoer suggests
30 / PIZZATODAY.COM / OCTOBER 2022
restaurant leaders select flooring
in line with their establishment's
design aesthetic, style of service,
foot traffic and physical location.
Restaurants should also weigh any
flooring option's maintenance needs,
its long-term wear, acoustical properties,
stain and scratch resistance,
waterproofing and warranty.
For many pizzerias, concrete
remains the most popular flooring
choice, a reality fueled by durability,
versatility and maintenance.
Concrete comes in an almost limitless
selection of colors and designs.
It can be polished, stained or
painted and made to look modern,
raw or refined. It's easy to clean and
maintain.
" Aesthetically, you can do a lot
with concrete and it can be fit to just
about any restaurant design, " says
Westrick, whose firm has shepherded
many new restaurant builds
and remodels for the Ohio-based
Donatos Pizza chain.
Concrete flooring can also deliver
significant cost savings. In many
commercial spaces, a concrete floor
is either already present or sits below
existing flooring, like tile or carpeting.
In most cases, concrete can be
repaired and finished for much less
than the cost of purchasing and
installing new flooring.
" It's a smart way to spend your
money, " says Westrick, who uses
the existing concrete floor in about
50 percent of her firm's restaurant
projects.
Yet more, it is quite simple to add
communications to a concrete floor,
such as graphics dictating traffic
flow or guest spacing, an increasingly
important consideration in the
post-pandemic age.
Beyond concrete
While concrete might be the most
popular restaurant flooring choice, it
is far from the only viable option.
Spurred by significant improvements
in manufacturing and quality
over recent years, DeBoer says
Luxury Vinyl Tile and Luxury Vinyl
Plank flooring continue generating
attention as a compelling front-ofthe-house
flooring option.
" The material is comfortable
under-foot, comes in a variety of
colors, styles, textures and patterns
and is easily replaced if damaged, "
DeBoer says. " It is also easy to
install, repair, is water-resistant and
offers better interior acoustics. "
For those favoring warm jewel
tones, texture, sound-dampening
qualities and an eco-friendly
option, recycled cork often earns the
nod. When properly sealed, cork is
durable and simple to clean, DeBoer
says. In addition, cork comes in
multiple tile sizes, planks, rolls and
sheets and is anti-slip. It's a particularly
relevant option in colder
climates, in particular, as it insulates
well.
Among quick-service restaurant
environments, rubber flooring
remains a solid choice given its
durability, resistance to stains and
water and ever-rising selection,
which has expanded to include a
variety of tiles, planks, panels and
rolls as well as numerous styles,
colors and patterns. Rubber flooring
is also slip-resistant and absorbs
sound well.
http://www.PIZZATODAY.COM

Pizza Today - October 2022

Table of Contents for the Digital Edition of Pizza Today - October 2022

Pizza Today - October 2022 - CT1
Pizza Today - October 2022 - CT2
Pizza Today - October 2022 - Cover1
Pizza Today - October 2022 - Cover2
Pizza Today - October 2022 - 3
Pizza Today - October 2022 - 4
Pizza Today - October 2022 - 5
Pizza Today - October 2022 - 6
Pizza Today - October 2022 - 7
Pizza Today - October 2022 - 8
Pizza Today - October 2022 - 9
Pizza Today - October 2022 - 10
Pizza Today - October 2022 - 11
Pizza Today - October 2022 - 12
Pizza Today - October 2022 - 13
Pizza Today - October 2022 - 14
Pizza Today - October 2022 - 15
Pizza Today - October 2022 - 16
Pizza Today - October 2022 - 17
Pizza Today - October 2022 - 18
Pizza Today - October 2022 - 19
Pizza Today - October 2022 - 20
Pizza Today - October 2022 - 21
Pizza Today - October 2022 - 22
Pizza Today - October 2022 - 23
Pizza Today - October 2022 - 24
Pizza Today - October 2022 - 25
Pizza Today - October 2022 - 26
Pizza Today - October 2022 - 27
Pizza Today - October 2022 - 28
Pizza Today - October 2022 - 29
Pizza Today - October 2022 - 30
Pizza Today - October 2022 - 31
Pizza Today - October 2022 - 32
Pizza Today - October 2022 - 33
Pizza Today - October 2022 - 34
Pizza Today - October 2022 - PPNE1
Pizza Today - October 2022 - PPNE2
Pizza Today - October 2022 - PPNE3
Pizza Today - October 2022 - PPNE4
Pizza Today - October 2022 - PPNE5
Pizza Today - October 2022 - PPNE6
Pizza Today - October 2022 - PPNE7
Pizza Today - October 2022 - PPNE8
Pizza Today - October 2022 - PPNE9
Pizza Today - October 2022 - PPNE10
Pizza Today - October 2022 - PPNE11
Pizza Today - October 2022 - PPNE12
Pizza Today - October 2022 - PPNE13
Pizza Today - October 2022 - PPNE14
Pizza Today - October 2022 - PPNE15
Pizza Today - October 2022 - PPNE16
Pizza Today - October 2022 - 35
Pizza Today - October 2022 - 36
Pizza Today - October 2022 - 37
Pizza Today - October 2022 - 38
Pizza Today - October 2022 - 39
Pizza Today - October 2022 - 40
Pizza Today - October 2022 - 41
Pizza Today - October 2022 - 42
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Pizza Today - October 2022 - 50
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Pizza Today - October 2022 - 52
Pizza Today - October 2022 - 53
Pizza Today - October 2022 - 54
Pizza Today - October 2022 - 55
Pizza Today - October 2022 - 56
Pizza Today - October 2022 - 57
Pizza Today - October 2022 - 58
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Pizza Today - October 2022 - 60
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Pizza Today - October 2022 - 63
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Pizza Today - October 2022 - 65
Pizza Today - October 2022 - 66
Pizza Today - October 2022 - 67
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Pizza Today - October 2022 - Cover3
Pizza Today - October 2022 - Cover4
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