Pizza Today - October 2022 - 46

FEATURE
31 Days of Pizza
Get Social with National Pizza Month
O
ctober is National Pizza
Month. It's 31 days of
pizza celebration. Why
not schedule 31 days of interactive
posting on your social accounts? We
can make it easy on you with engaging
social marketing ideas.
Let's first talk ROI, the biggest
bang for your buck and time. We
scoured through #nationalpizzamonth
social campaigns and
found some common patterns.
There are a few styles of posts that
drive views and engagement. Let's
examine a few strategies:
46 / PIZZATODAY.COM / OCTOBER 2022
The Giveaway
Hands down, doing a giveaway
on social reaps high exposure and
engagement. And you don't have to
give away the farm (or, in a pizzeria's
case, something like free pizza for
a year). Yes, that does get a huge
amount of traction. People love free
stuff, whether it's a pizza, appetizers,
dessert or restaurant swag. They will
like, share and tag to get free stuff.
Get the details right. Avoid
confusion and even legal issues
by spelling out everything in your
contents. Some items that should be
included are specific contest opening
and closing dates and times,
eligibility requirements, methods
of entry and selection of winner,
judging criteria, publicity rights of
winner's information and any exclusions,
among others.
There are guidelines that you
must adhere to run a giveaway on
social. Be sure to read through the
rules carefully for each platform on
which you plan to post a contest.
Some of the information that
should be included is that participating
in the contest requires no
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Pizza Today - October 2022

Table of Contents for the Digital Edition of Pizza Today - October 2022

Pizza Today - October 2022 - CT1
Pizza Today - October 2022 - CT2
Pizza Today - October 2022 - Cover1
Pizza Today - October 2022 - Cover2
Pizza Today - October 2022 - 3
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Pizza Today - October 2022 - PPNE1
Pizza Today - October 2022 - PPNE2
Pizza Today - October 2022 - PPNE3
Pizza Today - October 2022 - PPNE4
Pizza Today - October 2022 - PPNE5
Pizza Today - October 2022 - PPNE6
Pizza Today - October 2022 - PPNE7
Pizza Today - October 2022 - PPNE8
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Pizza Today - October 2022 - PPNE10
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Pizza Today - October 2022 - PPNE12
Pizza Today - October 2022 - PPNE13
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Pizza Today - October 2022 - PPNE15
Pizza Today - October 2022 - PPNE16
Pizza Today - October 2022 - 35
Pizza Today - October 2022 - 36
Pizza Today - October 2022 - 37
Pizza Today - October 2022 - 38
Pizza Today - October 2022 - 39
Pizza Today - October 2022 - 40
Pizza Today - October 2022 - 41
Pizza Today - October 2022 - 42
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Pizza Today - October 2022 - Cover3
Pizza Today - October 2022 - Cover4
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