Pizza Today - October 2022 - 48

purchase necessary.
The Collaboration
Social platforms make it easier than ever
to team up with another account to post
to followers. Increase your National Pizza
Month reach by collaborating. Make the
most of your collaborations. Are any of
your pizza fans social influencers in your
community? What local and regional food
and events bloggers can you align yourself
with?
Be strategic who you select as social
collaborators. Local celebrities may not be
the right fit. Make sure that they fit within
your brand identity and values.
The Mention and the Tag
Mentions and tags can also expand
the reach of your National Pizza Month
campaign. Let's break them down into four
key tags:
* Mention. Maximize the power of
your post by mentioning accounts that
are important to your specific campaign
with @ symbol. Good mentions include
key products you use, campaign partners
and creators of graphics and content that
you roll out. For instance, @PizzaToday
would be a great mention for National
Pizza Month. Don't forget to invite your
customers to mention your account in their
National Pizza Month celebration.
* Tag. Add tags on your images and
videos. Think of this as putting your social
campaign on their radar. Local or regional
media and blogger are great accounts to
tag. Events, tourism and review accounts
may also be good tags. Don't overdo it. Tag
who's important.
* Hashtag. First and foremost, use
#NationalPizzaMonth. Sure, you can use
broad hashtags like #pizza and #pizzatime.
With millions of mentions, try to drill
down to your area and niche. What are
common foodie hashtags in your market.
Are their media hashtags for story pitches?
Check out other local businesses.
Have they found the
hashtag sweet spot? Don't
forget to create your own
hashtag for customers to join
in on your National Pizza
Month fun.
* Geo-tag. Wherever possible,
geo-tag your pizzeria's
location. Guess what? Your
customers are already geotagging
themselves at your
spot. Make sure your content
is there, too. Geo-tagging also
helps you connect to local
customers and lets them see
precisely where your physical
location is. That's the point,
right, to get them through the
door?
Drool-worthy Images
and Video
Stop a scroller dead in their
tracks with a mouth-watering
cheese pull or charred pep
cup. Your best National Pizza
Month social content is your
jaw-dropping product. Showcase
it with good, we mean
GOOD, photographs and
video EVERYDAY.
Hire a professional. No time
or budget for that? Google it
and learn. Put a pizza by the
window (not in the direct sun)
and point your camera phone
at the pizza and fire. Get creative
with angles. Don't know
what you are doing? You have
an entire team of social media
aficionados that can point you
in the right direction.
User-generated Content
Now that you have your
customers mentioning your
pizzeria and using your custom
National Pizza Month
tag, it's time to include them
in your social campaign. It
is always best practice to ask
for permission to share that
content. It's as easy as com48
/ PIZZATODAY.COM / OCTOBER 2022
http://savenciacheeseusa.com/foodservice http://www.PIZZATODAY.COM

Pizza Today - October 2022

Table of Contents for the Digital Edition of Pizza Today - October 2022

Pizza Today - October 2022 - CT1
Pizza Today - October 2022 - CT2
Pizza Today - October 2022 - Cover1
Pizza Today - October 2022 - Cover2
Pizza Today - October 2022 - 3
Pizza Today - October 2022 - 4
Pizza Today - October 2022 - 5
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Pizza Today - October 2022 - 7
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Pizza Today - October 2022 - PPNE1
Pizza Today - October 2022 - PPNE2
Pizza Today - October 2022 - PPNE3
Pizza Today - October 2022 - PPNE4
Pizza Today - October 2022 - PPNE5
Pizza Today - October 2022 - PPNE6
Pizza Today - October 2022 - PPNE7
Pizza Today - October 2022 - PPNE8
Pizza Today - October 2022 - PPNE9
Pizza Today - October 2022 - PPNE10
Pizza Today - October 2022 - PPNE11
Pizza Today - October 2022 - PPNE12
Pizza Today - October 2022 - PPNE13
Pizza Today - October 2022 - PPNE14
Pizza Today - October 2022 - PPNE15
Pizza Today - October 2022 - PPNE16
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Pizza Today - October 2022 - 36
Pizza Today - October 2022 - 37
Pizza Today - October 2022 - 38
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Pizza Today - October 2022 - 40
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Pizza Today - October 2022 - 48
Pizza Today - October 2022 - 49
Pizza Today - October 2022 - 50
Pizza Today - October 2022 - 51
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Pizza Today - October 2022 - Cover3
Pizza Today - October 2022 - Cover4
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