Pizza Today - October 2022 - 50

FEATURE
TACTICS
RECESSION
I
nflation is everywhere, all
while a recession looms over
all our heads.
What comes next? No one
knows. No economist, no politician,
no stock trader knows anything
for sure. Everyone just has
ideas. A Macroeconomics Degree
will not matter to the bottom line
of your pizzeria. Getting angry at
the TV over what comes next will
do you no good. What will matter
and get you through this situation
is a deep understanding of your
customer and honing in on their
needs as they shift. That's always
been the case, but their needs will
be very different this time around.
It's not going to be like 1987's
Black Monday or the housing
crisis of 2008. This financial snafu
is different, and you're going to
need to think differently as well.
So, let's be clear: Inflation
occurred because of a litany of
reasons - government checks,
disposable income, policies, trade
mishaps, microchips, etc. That
caused the market instability
and commodities to go all over
the place. But here's the rub that
makes this different than other
financial crises. A lot of people
who lived life metaphorically
flying in coach moved up to first
class practices. If not full first
50 / PIZZATODAY.COM / OCTOBER 2022
By Mike Bausch
It's not time to hunker down, it's time to get strategic
class, at least comfort plus in their
post-pandemic lives. Whether it
was more pay, more incentives,
more leisure, or less grind, they're
not just willy-nilly going back to
that world as if nothing happened.
They still want to feel special even
while spending less. They still
want online ordering, delivery to
their homes and self-actualizing
their life.
That means we can't " Hunker
Down " on this one. The term
" Hunker Down " means to bend
your legs, crouch and let the storm
pass over you. That's a hard no for
this. You will need to announce
yourself, your brand and your
http://www.PIZZATODAY.COM

Pizza Today - October 2022

Table of Contents for the Digital Edition of Pizza Today - October 2022

Pizza Today - October 2022 - CT1
Pizza Today - October 2022 - CT2
Pizza Today - October 2022 - Cover1
Pizza Today - October 2022 - Cover2
Pizza Today - October 2022 - 3
Pizza Today - October 2022 - 4
Pizza Today - October 2022 - 5
Pizza Today - October 2022 - 6
Pizza Today - October 2022 - 7
Pizza Today - October 2022 - 8
Pizza Today - October 2022 - 9
Pizza Today - October 2022 - 10
Pizza Today - October 2022 - 11
Pizza Today - October 2022 - 12
Pizza Today - October 2022 - 13
Pizza Today - October 2022 - 14
Pizza Today - October 2022 - 15
Pizza Today - October 2022 - 16
Pizza Today - October 2022 - 17
Pizza Today - October 2022 - 18
Pizza Today - October 2022 - 19
Pizza Today - October 2022 - 20
Pizza Today - October 2022 - 21
Pizza Today - October 2022 - 22
Pizza Today - October 2022 - 23
Pizza Today - October 2022 - 24
Pizza Today - October 2022 - 25
Pizza Today - October 2022 - 26
Pizza Today - October 2022 - 27
Pizza Today - October 2022 - 28
Pizza Today - October 2022 - 29
Pizza Today - October 2022 - 30
Pizza Today - October 2022 - 31
Pizza Today - October 2022 - 32
Pizza Today - October 2022 - 33
Pizza Today - October 2022 - 34
Pizza Today - October 2022 - PPNE1
Pizza Today - October 2022 - PPNE2
Pizza Today - October 2022 - PPNE3
Pizza Today - October 2022 - PPNE4
Pizza Today - October 2022 - PPNE5
Pizza Today - October 2022 - PPNE6
Pizza Today - October 2022 - PPNE7
Pizza Today - October 2022 - PPNE8
Pizza Today - October 2022 - PPNE9
Pizza Today - October 2022 - PPNE10
Pizza Today - October 2022 - PPNE11
Pizza Today - October 2022 - PPNE12
Pizza Today - October 2022 - PPNE13
Pizza Today - October 2022 - PPNE14
Pizza Today - October 2022 - PPNE15
Pizza Today - October 2022 - PPNE16
Pizza Today - October 2022 - 35
Pizza Today - October 2022 - 36
Pizza Today - October 2022 - 37
Pizza Today - October 2022 - 38
Pizza Today - October 2022 - 39
Pizza Today - October 2022 - 40
Pizza Today - October 2022 - 41
Pizza Today - October 2022 - 42
Pizza Today - October 2022 - 43
Pizza Today - October 2022 - 44
Pizza Today - October 2022 - 45
Pizza Today - October 2022 - 46
Pizza Today - October 2022 - 47
Pizza Today - October 2022 - 48
Pizza Today - October 2022 - 49
Pizza Today - October 2022 - 50
Pizza Today - October 2022 - 51
Pizza Today - October 2022 - 52
Pizza Today - October 2022 - 53
Pizza Today - October 2022 - 54
Pizza Today - October 2022 - 55
Pizza Today - October 2022 - 56
Pizza Today - October 2022 - 57
Pizza Today - October 2022 - 58
Pizza Today - October 2022 - 59
Pizza Today - October 2022 - 60
Pizza Today - October 2022 - 61
Pizza Today - October 2022 - 62
Pizza Today - October 2022 - 63
Pizza Today - October 2022 - 64
Pizza Today - October 2022 - 65
Pizza Today - October 2022 - 66
Pizza Today - October 2022 - 67
Pizza Today - October 2022 - 68
Pizza Today - October 2022 - 69
Pizza Today - October 2022 - 70
Pizza Today - October 2022 - 71
Pizza Today - October 2022 - 72
Pizza Today - October 2022 - 73
Pizza Today - October 2022 - 74
Pizza Today - October 2022 - Cover3
Pizza Today - October 2022 - Cover4
https://www.nxtbook.com/emerald/pizzatoday/202301
https://www.nxtbook.com/emerald/pizzatoday/202212
https://www.nxtbook.com/emerald/pizzatoday/202211
https://www.nxtbook.com/emerald/pizzatoday/202210
https://www.nxtbook.com/emerald/pizzatoday/202209
https://www.nxtbook.com/emerald/pizzatoday/202208
https://www.nxtbook.com/emerald/pizzatoday/202207
https://www.nxtbook.com/emerald/pizzatoday/202206
https://www.nxtbook.com/emerald/pizzatoday/202205
https://www.nxtbook.com/emerald/pizzatoday/202204
https://www.nxtbook.com/emerald/pizzatoday/202203
https://www.nxtbook.com/emerald/pizzatoday/202202
https://www.nxtbook.com/emerald/pizzatoday/202201
https://www.nxtbook.com/emerald/pizzatoday/202112
https://www.nxtbook.com/emerald/pizzatoday/202111
https://www.nxtbook.com/emerald/pizzatoday/202110
https://www.nxtbook.com/emerald/pizzatoday/202109
https://www.nxtbook.com/emerald/pizzatoday/202108
https://www.nxtbook.com/emerald/pizzatoday/202107
https://www.nxtbook.com/emerald/pizzatoday/202106
https://www.nxtbook.com/emerald/pizzatoday/202105
https://www.nxtbook.com/emerald/pizzatoday/202104
https://www.nxtbook.com/nxtbooks/pizzatoday/202103
https://www.nxtbook.com/nxtbooks/pizzatoday/202102
https://www.nxtbook.com/nxtbooks/pizzatoday/202101
https://www.nxtbook.com/nxtbooks/pizzatoday/202012
https://www.nxtbook.com/nxtbooks/pizzatoday/202011
https://www.nxtbook.com/nxtbooks/pizzatoday/202010
https://www.nxtbook.com/nxtbooks/pizzatoday/202009
https://www.nxtbook.com/nxtbooks/pizzatoday/202008
https://www.nxtbook.com/nxtbooks/pizzatoday/202007
https://www.nxtbook.com/nxtbooks/pizzatoday/202006
https://www.nxtbook.com/nxtbooks/pizzatoday/expo_2020
https://www.nxtbook.com/nxtbooks/pizzatoday/202005
https://www.nxtbook.com/nxtbooks/pizzatoday/202004
https://www.nxtbook.com/nxtbooks/pizzatoday/202003
https://www.nxtbook.com/nxtbooks/pizzatoday/202002
https://www.nxtbook.com/nxtbooks/pizzatoday/202001
https://www.nxtbook.com/nxtbooks/pizzatoday/201912
https://www.nxtbook.com/nxtbooks/pizzatoday/201911
https://www.nxtbook.com/nxtbooks/pizzatoday/201910
https://www.nxtbook.com/nxtbooks/pizzatoday/201909
https://www.nxtbook.com/nxtbooks/pizzatoday/201908
https://www.nxtbook.com/nxtbooks/pizzatoday/201907
https://www.nxtbook.com/nxtbooks/pizzatoday/201906
https://www.nxtbook.com/nxtbooks/pizzatoday/201905
https://www.nxtbook.com/nxtbooks/pizzatoday/201904
https://www.nxtbook.com/nxtbooks/pizzatoday/201903
https://www.nxtbook.com/nxtbooks/pizzatoday/201902
https://www.nxtbook.com/nxtbooks/pizzatoday/201901
https://www.nxtbook.com/nxtbooks/pizzatoday/201812
https://www.nxtbook.com/nxtbooks/pizzatoday/201811
https://www.nxtbook.com/nxtbooks/pizzatoday/201810
https://www.nxtbook.com/nxtbooks/pizzatoday/201809
https://www.nxtbook.com/nxtbooks/pizzatoday/201808
https://www.nxtbook.com/nxtbooks/pizzatoday/201807
https://www.nxtbook.com/nxtbooks/pizzatoday/201806
https://www.nxtbook.com/nxtbooks/pizzatoday/201805
https://www.nxtbook.com/nxtbooks/pizzatoday/201804
https://www.nxtbook.com/nxtbooks/pizzatoday/201803
https://www.nxtbook.com/nxtbooks/pizzatoday/201802
https://www.nxtbook.com/nxtbooks/pizzatoday/201801
https://www.nxtbook.com/nxtbooks/pizzatoday/201712
https://www.nxtbook.com/nxtbooks/pizzatoday/201711
https://www.nxtbook.com/nxtbooks/pizzatoday/201710
https://www.nxtbook.com/nxtbooks/pizzatoday/201709
https://www.nxtbook.com/nxtbooks/pizzatoday/201708
https://www.nxtbook.com/nxtbooks/pizzatoday/201707
https://www.nxtbook.com/nxtbooks/pizzatoday/201706
https://www.nxtbook.com/nxtbooks/pizzatoday/201705
https://www.nxtbook.com/nxtbooks/pizzatoday/201704
https://www.nxtbook.com/nxtbooks/pizzatoday/201703
https://www.nxtbook.com/nxtbooks/pizzatoday/201702
https://www.nxtbook.com/nxtbooks/pizzatoday/201701
https://www.nxtbook.com/nxtbooks/pizzatoday/201612
https://www.nxtbook.com/nxtbooks/pizzatoday/201611
https://www.nxtbook.com/nxtbooks/pizzatoday/201610
https://www.nxtbook.com/nxtbooks/pizzatoday/201609
https://www.nxtbook.com/nxtbooks/pizzatoday/201608
https://www.nxtbook.com/nxtbooks/pizzatoday/201607
https://www.nxtbook.com/nxtbooks/pizzatoday/201606
https://www.nxtbook.com/nxtbooks/pizzatoday/201605
https://www.nxtbook.com/nxtbooks/pizzatoday/201604
https://www.nxtbook.com/nxtbooks/pizzatoday/201603
https://www.nxtbook.com/nxtbooks/pizzatoday/201602
https://www.nxtbook.com/nxtbooks/pizzatoday/201601
https://www.nxtbook.com/nxtbooks/pizzatoday/201512
https://www.nxtbook.com/nxtbooks/pizzatoday/201511
https://www.nxtbook.com/nxtbooks/pizzatoday/201510
https://www.nxtbook.com/nxtbooks/pizzatoday/201509
https://www.nxtbook.com/nxtbooks/pizzatoday/201508
https://www.nxtbook.com/nxtbooks/pizzatoday/201507
https://www.nxtbookmedia.com