Pizza Today -December 2022 - 42
A Deep Dive Look at Today's Pizzerias
Given today's restaurant business climate, it has never been more important to embark upon a comprehensive,
deep-dive study of the pizzeria industry for the pizzeria industry. The goal of our analysis is to provide you, pizzeria
operators and pizza professional, with a gauge of vital pizzeria insights, issues and trends. We surveyed
750 pizzeria owners from all 50 states to see what's happening in America's pizzerias. We combed through
surveys, national reports and key industry indicators to bring you the State of the Pizzeria Industry.
In this feature, we're providing you with an overview of what's in the extensive report.
Developed for you to apply to your business, use our fi ndings to do the following:
By Denise Greer
& Jeremy White
* Get a barometer on how your pizzeria stacks up nationally.
* Explore pizza and menu trends.
* See how pizzerias are approaching operations, employees, marketing, etc.
* Discover the economic outlook for the pizzeria industry.
* Find leading pizza consumer insights.
The Indie Pizzeria Market
The Independent Pizzeria Market is made up of
single unit operations and multiple unit operations,
with the single-unit operation dominating the
market. Amongst independent operation respondents
surveyed, 73 percent of the pizzerias were
single unit, while the remaining 27 percent operated
two to nine units.
Today's pizzeria operators are younger than they
were 10 years ago when the average age of a pizzeria
owner was 56. Over half of pizzeria operators are
under the age of 55 (56%), and 26 percent are under
the age of 45.
The casual dining concepts have been at the forefront
of the industry for a century. Since the fi rst " fastcasual "
pizzerias opened in the early 2010s, we've
witnessed a skyrocket rise in the concept. Today,
fast-casuals have gained ground and are a fi xture in
the pizza segment. The top three concept segments
include Casual Dining (40.3%), Fast Casual/Buildto-Order
(27.6%) and Carryout and Delivery Only
- DELCO (15.7%), making up 84 percent of the
independent pizzeria market.
Dive deeper into the profi le of the American independent
pizzeria, including state analysis in the full
report.
42 / PIZZATODAY.COM / DECEMBER 2022
http://www.PIZZATODAY.COM
Pizza Today -December 2022
Table of Contents for the Digital Edition of Pizza Today -December 2022
Pizza Today -December 2022 - CT1
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Pizza Today -December 2022 - Cover1
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Pizza Today -December 2022 - Cover3
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